Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell.
No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in half the time and spend twice as much time golfing. He buys it because he can cut even the tallest grass without stalling out and making himself look like an idiot for not cutting his grass sooner. And he buys it because something this big and powerful can only make him look bigger and more powerful to his neighbors and his wife (or so he hopes).
But when he’s bragging about his new mower to their next door neighbor, he’s talking about how much horsepower that baby has, how it’s made out of the same metal as the space shuttle, and how a team of 4 inspectors go over the entire mower three times before it leaves the factory.
These features are his justification, and they’re nearly as important as the original benefits that made him buy in the first place. They’re the reason he can justify the thousand dollar purchase to himself and to his wife, and justify why he doesn’t return it for something smaller and cheaper they can actually afford.
Now let’s put this whole features and benefits thing on steroids…
Features are useful, but by themselves they won’t sell a thing. Benefits are terrific, and by themselves they will sell stuff. But without the features, you’ll get a lot of buyer’s remorse and refunds.
BUT… if you add EMOTION to the equation, you put your entire selling process on steroids. That’s because while people think in terms of logic (or to be more accurate, they believe they are thinking in terms of logic) it’s their emotions that weigh in most when it’s time to make a decision.
Thus, the more you can tap into your prospects’ emotional wants, the more they will respond to your offers.
And the best way to get at their emotions is to go all the way. Don’t stop with just the obvious stuff, dig deeper.
Let’s use an example: You’re selling a weight loss product. You could say, “Take this pill, lose weight.” Losing the weight is the direct benefit of taking the pills. But that’s what everyone in the marketplace is saying. Plus, you’re not tapping into your prospect’s emotions, are you?
Instead, dig deeper and find the indirect benefits. What happens when they lose weight?
They have more energy
Higher self esteem
Better dates with sexier people
More outgoing and social
Better able to take on life’s challenges
Less jealous of others (now they’re jealous of YOU)
And so forth.
NOW you’re tapping into the REAL emotions behind losing weight.
Take it one step further, and put them directly into the picture. Don’t tell them they’ll have more confidence. Instead, ask him to imagine what it will be like when his confidence is so high, he can walk into a room of beautiful women and ask the most gorgeous one on a date, and she’ll say YES.
Or ask her what it will feel like when every eye in the room turns towards her – knowing all the men want her, and all the women wish they were her.
The best home-based business is the one you start because you are passionate about the work and interested in the process involved—not the one in the work-at-home ad that might be a scam or the one a friend is recruiting for on social media.
Starting a home-based business can create flexibility in how you spend your time and make your money. But it isn’t a quick process or a guarantee of financial success. It requires a long-term commitment and a clear understanding of the work involved.
To create a home-based business with a solid foundation and earning potential, you’ll need to invest time and resources into identifying the right business for you and creating a plan.
Assess Your Talents
Start by brainstorming your talents, or the things you are naturally good at. Your talents are the base for any successful business venture, including a home-based business. Are you:
A strong communicator?
A quick learner?
Your talents are related to your personality traits, which are an important part of determining whether you are suited for self-employment. Common traits for successful business owners are:
Openness to experience
Motivation toward achievement
Comfort with risk
Be honest as you assess your talents and personality to determine whether a home-based business is a right path for you. If you don’t feel you are suited to self-employment, but you still want additional flexibility in your work life, consider looking for a job that allows telecommuting.
Examine Your Skills
You’re born with talents but you develop skills over time.
For instance, a creative person may have excellent skills for writing, artistic, or design skills. A person who is naturally detail oriented may learn strong accounting or organizing skills.
Running a successful business often requires learning new skills, such as marketing or cold-calling. But when it comes to developing a business idea, start with the skills you already have. They will often indicate where you are best suited to use your natural talents.
Combine Your Talents and Skills to Generate Business Ideas
When it comes to developing a business, the skills you have invested time and energy in learning are often the foundation of great business ideas.
For example, a detail-oriented person with accounting and organization skills could start a home-based business as a:
Professional home organizer
Combining your talents and skills will help you generate multiple business ideas. Some of them will be jobs that don’t interest you, while others will require more education or certification than you currently have.
As you brainstorm, you get a sense for which business ideas are a good fit for your personality, skill set, and interests. This will allow you to narrow down your options to businesses that you are genuinely interested in pursuing.
Determine Whether Your Ideas Work As Home-Based Businesses
Not all businesses are going to work well as home-based businesses, and some won’t work at all. Starting a business out of your home requires considering a variety of factors, including your location, zoning, legal restrictions, licensing, work style, personality, and your family’s needs.
You are not going to be able to start a manufacturing business in a residential neighborhood, for example, and a business that involves a lot of clients coming and going may not be practical from a home office. Narrow down your list of ideas to businesses that:
Are feasible to conduct from a home office, rather than needing separate workspace
Allow most of the work to be done from home, rather than on-site
This will leave you with a list of business ideas that are practical and possible for you to start from your own home.
Determine the Likely Profit
To start a successful home-based business, you need to consider its potential profitability. You may have a great talent for something and the skills that enable you to express it, but if people aren’t willing to pay you for the product or service, it won’t work as a business.
For each home-based business idea, you need to know:
How much are people willing to pay me for this product or service?
Can I make a sufficient income from that?
For instance, suppose that you want to start a creative business using your sewing skills to make homemade quilts. Because of the time involved, you’re only able to make two quilts per month. You discover that people are willing to pay $300 for each quilt you produce. That produces revenue of $600 per month, minus the cost of expenses related to quilt production and advertising.
If you are looking for a little extra income each month doing something you enjoy, this may be sufficient. However, if you want to make a living from your business, less than $600 per month will likely not be enough.
Most businesses need time to start generating a profit. Take this into consideration, and give yourself a window of time when you don’t expect your business to be profitable. However, you eventually need to be reliably meeting your income targets in order for your business to be successful.
Determine what your minimum income requirements are per month and only consider business ideas that have a real chance of generating that level of profit.
Create a Business Plan
Business plans aren’t just necessary for startups seeking a business loan. The primary reason to create a business plan is to find out if your idea has a chance of becoming successful.
Once you’ve chosen a home-based business idea you’re passionate about, write a business plan, including:
An executive summary of your business idea
Research into your target market and competition
A description of your ideal customer
Your marketing strategy
Your operating plan
The research and thinking that you do as you work through the business plan will help you refine your business idea and plan for how you will successfully launch yourself into your market without costly real-world trial and error. If your business plan shows you that your idea isn’t viable, don’t be afraid to shelve it, choose another home-based business idea, and go through the process again.
The global spread of COVID-19, the novel coronavirus, is keeping people at home. Much of the world is on lockdown, and, even in places that aren’t, people are encouraged to stay at home. Where it’s possible, employers are encouraging or requiring people to work from home for an indeterminate amount of time. If you’re new to the work-from-home lifestyle, whether due to coronavirus or because you’ve managed to find a remote-based job, you’ll need to change some of your habits and routines to make working from home a success.
I’ve worked 100 percent remotely for more than five years, and I have some friends and colleagues who’ve done it, too. We all face unique challenges, not only because we have different personalities, but also due to our various lifestyles and the type of work we do. Still, many of the core issues we face as remote employees are the same.
Everyone who works remotely has to figure out when to work, where to work, and how to create boundaries between work and personal life. What about office equipment, career development, training opportunities, and building relationships with colleagues? Working remotely, especially when working from home most of the time, means figuring out these issues and others. Here are 20 tips for leading a better and more productive remote-working life, based on my experience and what I’ve learned from others.
1. Maintain Regular Hours
Set a schedule, and stick to it…most of the time. Having clear guidelines for when to work and when to call it a day helps many remote workers maintain a work-life balance. That said, one of the benefits of remote work is flexibility, and sometimes you need to extend your day or start early to accommodate someone else’s time zone. When you do, be sure to wrap up earlier than usual or sleep in a bit the next morning to make up for it.
Automatic time-tracking apps, such as RescueTime, let you check in on whether you’re sticking to your schedule. They can also help you figure out what times of day you’re most productive versus when you slack off. You can use that information to your advantage by reserving your hours of high focus for your most important tasks.
2. Create a Morning Routine
Deciding you’ll sit down at your desk and start work at a certain time is one thing. Creating a routine that guides you into the chair is another. What is your morning routine that indicates you’re about to start work? It might be making a cup of coffee. It might be returning home after a jog. It might be getting dressed (wearing pajama pants to work is a perk for some, but a bad strategy for others). A routine can be more powerful than a clock at helping you get started each day.
I say “morning,” but not everyone who works from home follows a nine-to-five schedule. Yours might be a “getting started” routine at another time of day.
3. Set Ground Rules With the People in Your Space
Set ground rules with other people in your home or who share your space for when you work. If you have children who come home from school while you’re still working, they need clear rules about what they can and cannot do during that time. Additionally, just because you’re home and can let service people into the house or take care of pets doesn’t mean other family members should assume you will always do it. If that’s how you choose to divide up the domestic labor, that’s fine, but if you simply take it all on by default because you’re home, you may feel taken advantage of, and your productivity may suffer.
4. Schedule Breaks
Know your company’s policy on break times and take them. If you’re self-employed, give yourself adequate time during the day to walk away from the computer screen and phone. A lunch hour and two 15-minute breaks seem to be the standard for full-time US employees.
5. Take Breaks in Their Entirety
Don’t short-change yourself during breaks, especially your lunch hour. You can use an app, such as TimeOut for Mac and Smart Break for Windows, to lock yourself out of your computer for 60 minutes. Or you can just launch a simple clock or timer on the screen when you take a break. If you return to your desk after only 40 minutes, walk away for another 20.
For more on breaks, see How to Take Better Breaks to Boost Your Productivity.
6. Leave Home
To the extent that it’s allowed and safe where you are during the COVID-19 outbreak, get out of the house, provided you can maintain social distancing of course. The same advice applies to people who work in traditional office settings, too. Leave the building at least once a day. Your body needs to move. Plus, the fresh air and natural light will do you good.
You don’t have to go to crowded public spaces to get away from your solo workspace (and you probably shouldn’t right now, either). Take a walk. Weed the garden. You get the picture.
7. Don’t Hesitate to Ask for What You Need
If you’re employed by a company or organization that supports your work-from-home setup, request the equipment you need as soon as you start working from home, or within a day or two when you realize you need something new. It’s extremely important to set precedents early that you will ask for what you need to get your job done comfortably, including the right monitor, keyboard, mouse, chair, printer, software, and so forth. Organizations that are accustomed to remote employees often have a budget for home office equipment. Ask what it is and how often it’s renewed. It also doesn’t hurt to ask whether there’s a loan agreement or who will pay for return shipping or disposal of outdated equipment.
If you’re working from home unexpectedly due to coronavirus, ask for what you need within reason. You could be working from home for weeks on end and you should be comfortable, but ordering a new office chair and desk might be asking too much. Consider a mouse and keyboard, plus a back-supporting cushion instead. For more tips on getting your new space in shape, you can read our story on everything you need to set up an ergonomic office.
8. Keep a Dedicated Office Space
In an ideal world, remote employees would have not only a dedicated office but also two computers, one for work and one for personal use. It’s more secure for the employer, and it lets you do all your NSFW activities in private. But not everyone has a separate office in their home, and keeping two machines isn’t always realistic. Instead, dedicate a desk and some peripherals only for work use. For example, when your laptop is hooked up to the monitor and external keyboard, it’s work time. When it’s on your lap, that’s personal time. You may want to go as far as partitioning your hard drive and creating a separate user account for work.
9. Maintain a Separate Phone Number
Set up a phone number that you only use for calls with colleagues and clients. It doesn’t have to be a landline, second mobile phone, or even a SIM card. It can be a free VoIP service, such as Google Voice or a Skype number. Similar to some of the other tips, having a separate phone number helps you manage your work-life balance.
10. Use a VPN
Use a VPN whenever you’re connected to a network that you don’t control. That includes Wi-Fi at co-working spaces, cafes, libraries, and airports. Some organizations have their own VPNs that off-site employees need to access certain servers or websites that store information meant only for internal use. In those cases, you’ll also need to use a VPN at home. In any case, it’s a good idea to get into the habit of leaving your VPN connected as often as possible because it’s always safer to have it on than not.
One more point about VPNs. Remember, when. you’re connected to them, your company could conceivably see what you’re doing. So don’t view porn via your corporate VPN.
11. Socialize With Colleagues
Loneliness, disconnect, and isolation is common problems in remote work life, especially for extroverts. Companies with a remote work culture usually offer ways to socialize. For example, they might have chat channels where remote employees can talk about common interests, meetups for people in the same region, and (once the coronavirus ends) in-person retreats. It’s important to figure out how much interaction you need to feel connected and included. Even if you’re highly introverted and don’t like socializing, give a few interactive experiences a try so that you’re familiar with them if you ever decide you want them. If you’re not at a company with a strong remote culture, you may need to be more proactive about nurturing relationships.
One of the main ways people socialize at work when they are working from home is via business messaging apps like Slack. The only problem is that they can provide too much opportunity for socializing. For tips on way to avoid getting sucked in when you’re trying to be productive, you can read our story on how not to get overwhelmed by Slack.
12. “Show Up” to Meetings and Be Heard
Certainly, you’ll take part in video conferences and conference calls, but it’s a good idea to attend optional meetings sometimes, too. Be sure to speak up during the meeting so everyone knows you’re on the call. A simple, “Thanks, everyone. Bye!” at the close of a meeting will go a long way toward making your presence known.
If your company uses Zoom Meetings for its video conferencing you can quickly master its ins and outs with our story Top Zoom Tips for a Locked-Down World.
13. Get Face Time
If your employer is lax about getting you in a room with other employees, ask to have an annual or semi-annual trip in your contract. It could be for annual planning, training, or team building. Or, tack it onto some other business event, such as a yearly fiscal meeting, nearby conference, or office holiday party. Don’t wait around for someone to invite you to the office or an event. Be proactive.
For those unexpectedly working from home who are also trying to reduce face-to-face contact, set up a video call with your colleagues or manager once a week to check-in.
14. Take Sick Days
When you’re not well, take the sick time you need. If sick days are part of your compensation package, take the time off that you need. Not taking it is like throwing away money. If you’re a freelancer who doesn’t have paid sick days, it can be very easy to fall into the opposite time-is-money trap and try to power through illnesses. Keep in mind that sometimes it’s best to rest and get better so that you can be your most productive self in the long term.
15. Look for Training Opportunities
When you’re not in an office with your fellow employees, you might miss out on training and skills development courses that are taught in person. Your company might even forget to add you to its online training courses. It can be tempting to regard this as a dodged bullet, but you might be missing out on an opportunity to learn something useful. Speak up and make sure you’re included.
In addition to top-down training, you can request online or in-person courses, training, and coaching if you need it. For people who work remotely 100 percent of the time, look for learning opportunities that are taught at the company’s headquarters or your closest office. That way, you get training and face time with colleagues.
Working remotely requires you to overcommunicate. Tell everyone who needs to know about your schedule and availability often. When you finish a project or important task, say so. Overcommunicating doesn’t necessarily mean you have to write a five-paragraph essay to explain your every move, but it does mean repeating yourself. Joke about how you must have mentioned your upcoming vacation six times already, then mention it again.
17. Be Positive
I like succinct and clear messages, but I know that the less face time I have with people, the less they know how to interpret my tone in writing. When you work remotely full-time, you must be positive, to the point where it may feel like you’re being overly positive. Otherwise, you risk sounding like a jerk. It’s unfortunate but true. So embrace the exclamation point! Find your favorite emoji :D. You’re going to need them.
18. Take Advantage of Your Perks
Every week, I bake a loaf of bread. Why? Because I work from home and I can. Plus, I enjoy it. When I worked in an office full-time, I struggled to find the time to pop something into the oven that often. Working remotely comes with unique perks. Take advantage of them. You deserve it.
19. Don’t Be Too Hard on Yourself
The most successful remote employees have a reputation for being extremely disciplined. After all, it takes serious focus to do any full-time office job from an unconventional space. That said, everyone lets their attention drift sometimes. If you find yourself working one minute and booking flights for your upcoming vacation the next, don’t reprimand yourself too harshly. Instead, ask yourself whether people in an office setting do the same thing. If the answer is yes, cut yourself some slack, then get back to work.
20. End Your Day With a Routine
Just as you should start your day with a routine, create a habit that signals the close of the workday. It might be a sign off on a business messaging app, an evening dog walk, or a 6 p.m. yoga class. Something as simple as shutting down your computer and turning on a favorite podcast will do. Whatever you choose, do it consistently to mark the end of working hours.
Make It Personal
Above all else, figure out what works best for you. Sometimes the answer is apparent, but other times you might need some inspiration from other people who are in the same boat. A supportive community of remote employees does exist, whether you find them in your organization’s Slack channel or online through blogs or Twitter.
Your brain continually produces electrical activity, even when you are asleep. Neurologists found that this activity can be recorded in the form of brainwave patterns, also known as ‘brainwaves’.
Many scientific studies have shown that the brainwave activity in the brain can be influenced and corrected when it is stimulated with specific beats and tones. This process is known as ‘Brainwave Entrainment’, and can be extremely effective when used correctly.
Various forms of brainwave entrainment and synchronization have been used in many different cultures for hundreds of years. Long before scientists were able to measure our brainwave patterns.
Lots of historical references show that our ancestors used drums and or chanting, to induce and experience different states of mind. Some cultures still use the same methods today.
A Naturally Occurring Synchronization Phenomena
This synchronization phenomenon is not just confined to our brainwaves; it’s universal and appears in chemistry, biology, neurology, pharmacology, medicine, astronomy and more.
If you put a number of pendulum clocks on the wall and started them at different times, you will find that within a day or sooner, all of the pendulums will start to synchronize with each other in perfect unison.
If you ever listen to an audience clapping, you will notice that if it goes on for a while, people will start to clap in tune with each other, without consciously thinking about it.
Here’s a video example of metronomes completely synchronizing together in under 2 minutes.
Your Different Mental States, Measured By Your Brainwave Frequency
Through the advancement of neurological research, we are now able to accurately identify what frequency ranges our brainwaves are in, during certain mental states.
Gamma 40+ Hz is experienced during extreme alertness, high energy and times of intense focus.
Beta’ 12hz – 40hz, is the most common mental state for most of us when we are awake during the day.
The ‘Alpha’ range is between 8hz – 12hz, and in this state, we are awake but relaxed, and not processing much information.
During light sleep or deep relaxation, we are usually in between the 4hz to 8hz range. Also known as ‘Theta’.
When we are in a deep sleep, our brainwave frequency is usually very low, between 0hz to 4hz which is also referred to as ‘Delta’.
Brainwave Entrainment Methods
With this knowledge and more in-depth research, we are now able to develop audio brainwave entrainment programs, to match the frequency range of our desired mental state, and produce brainwave synchronization.
For the brain to be effectively entrained, every tone or beat has to produce an individual electrical imprint on the brain, called a ‘Cortical Evoked Response’. The stronger the beat, the stronger the entrainment effect.
The most well-known form of brainwave entrainment uses Binaural Beats.
Binaural Beats are created by sending a different tone into each ear. The tones are mixed together ‘inside’ your head by your brain, resulting in a pulse also called a ‘beat’. So as an example, you might send a frequency of 200hz into your left ear, and 190hz into the right. This would create a beating tone in your brain at 10hz.
The lower of the two tones is called the ‘carrier’ and the higher one the ‘offset’.
The beat you hear is actually created inside your head, not externally. This is because your brain creates the beat after working out the differences from each ear.
Because of how Binaural Beats work, you always have to listen to them with headphones on, so that each ear can receive a different frequency. If you listen to the same Binaural Beat audio without headphones, in most cases you will hardly be able to detect a beat at all, because your ears will be able to hear both frequencies at once and the effect is lost.
This can be a drawback with Binaural Beats because it’s not always practical or desired to listen to entrainment with headphones on.
How a typical Binaural Beat would look in your brain:
The fluctuation in the wave pattern is what creates the resulting beat.
Isochronic Tones – The Most Powerful Form Of Audio Entrainment
isochronic tones are created in a completely different way to Binaural Beats. Instead of two different tones being combined together, just a single tone is used.
The beat is created by turning the tone on and off at regular intervals. This is also referred to as Amplitude Entrainment.
As you can see from the diagram below, Isochronic Tones are significantly more obvious and stronger. The resulting entrainment effect is much more powerful than Binaural Beats.
Mixed With Music
Brainwave entrainment can be mixed with normal music and white noise very effectively, which can really enhance the user experience and make the beats more pleasant and relaxing to listen to.
The image below shows an Isochronic Tone that has been mixed with music. Although the individual pulses are not separated as clearly, the resulting entrainment effect is still very effective in the brain.
There is a single, intelligent Consciousness that pervades the entire Universe – the Universal Mind. It is all-knowing, all-powerful, all creative and always present. As it is present everywhere at the same time, it follows that it must also be present in you – that it is you. Your mind is part of the one Universal Mind. This is not simply a philosophical ideal passed down to us through the ages. It is an exact scientific truth. Know it, believe it, apply it and you will see your life transform in miraculous ways.
Albert Einstein told us that “everything is energy”; that “a human being is a part of the whole called by us [the] Universe”. His words echoed the most ancient of spiritual and philosophical teachings and still underpin today’s cutting-edge scientific discoveries. The Universal Mind goes by many names. In the scientific world, we know of the Unified Field, in spiritual philosophy we refer to The All or Universal Consciousness. The name is relevant only in so far as it resonates with you.
Whichever way you cut it, you come to this one unavoidable conclusion: there is but One Consciousness of which your consciousness must be a part and “a part”, as Charles Haanel said, “must be the same in kind and quality as the whole, the only difference being one of degree”.
The nature of the Universal Mind is Omniscience (all-knowing), Omnipotence (all-powerful), Omnificence (all creative) and Omnipresence (always present). Know that this too is your nature. You have access to all knowledge, known and unknown; you have access to an infinite power for which nothing is impossible; you have access to the limitless creativity of the One Creator. All these attributes are present within you at all times in their potential form.
It is up to you to know and act upon your own nature. The inscription on the Ancient Greek Temple of Apollo at Delphi left no room for misunderstanding: “Know thyself and thou shalt know all the mysteries of the gods and the universe”. It is through the power of your subconscious mind and your higher self that you can learn to align yourself with the Omnipotence, Omniscience, and Omnificence of the Universal Mind at all times.
Each and every one of us is a manifestation of this single Universal Consciousness. There is profound truth in the ancient teaching that we are all One. We are all connected – not only to each other but to all of Nature and to everything in the Universe. This is the Law of One. What you do to others, you do to yourself. The way you treat Nature, you in fact treat yourself. The separateness you “see” is an illusion of the personality ego. The true nature of reality is non-dualistic, meaning that while things may appear distinct, they are not separate.
You are able to create your ideal reality because you are already connected to everything you want. Nothing and no one is separate from you. You can experience happiness, true love, perfect health, abundance, wealth and anything else you intend. All you have to do is bring yourself into vibrational harmony with the nature of that which you want to experience through the creative power of your thoughts. To become the master of your destiny, you must master your thoughts.
In a nutshell, there is a single Consciousness, the Universal Mind, which pervades the entire Universe. It is all-knowing, all-powerful, all creative and always present everywhere at the same time. Your consciousness is part of it – it is It. All is One. You are connected to everything and everyone. You are already connected to what you want. To the degree that you truly comprehend and internalize this Truth, you will be able to become the master of your mind and the director of your life.
A product launches and sells hundreds or even thousands of copies. As an affiliate, you can make about 50% commission. But wouldn’t you like to keep ALL of the commission on the sales you make?
There is a way to do it. And while it’s not well known, the fact is it’s done far more often than you would think. Here’s how it works:
Savvy marketers approach product sellers and offer to buy the rights to their product. This might be a product that didn’t sell well through no fault of its own; for example, a great product with poor marketing. Or the product might have been a robust seller, but it’s no longer a hot commodity (which only takes about 3-4 weeks in many markets.)
If a deal is struck, the purchaser of the rights sells the product just as he would if he were an affiliate. However, he’s actually (and secretly) making ALL of the money. The product owner sold the rights and now receives nothing on each sale. That can be a good deal for a product owner since they get a lump sum upfront. But if you’re good at marketing, it can be a bonanza for you. It’s like having your own product, except with a guru’s name attached and ALL of the work done for you.
If the cost is a worry for you, then start small. Choose a product that’s been on the market for a while so you can get it for less money. Don’t purchase exclusive rights, just rights for yourself. Doing this, it’s possible to buy rights for a very reasonable rate.
Don’t add your name to the sales page – keep it just as it was so the product creator appears to be the seller. Simply replace the payment button and support desk link with your own.
If it’s in the budget, hire someone to optimize the site for keywords based on the product creator’s name. This can potentially get you sales when someone searches for the guru or the product.
Use a domain name that sounds a LOT like the original product name. And then get busy marketing, because all of the profit you make is yours.
“All I want is to be happy.” This sentiment has been echoed by nearly everyone throughout time.
These days you see it on your social media feeds, on TV, in the movies, in songs and practically everywhere. Whether it’s stated or implied, it’s there.
The pursuit of happiness is pervasive and it’s something that’s hard to escape.
But, is it good for us? Should we be in constant search for happiness or are we just deceiving ourselves?
What is Happiness?
To put it simply, Happiness is the feeling of being happy, but it is more complicated than that.
When you say, ‘I want to be happy’, what you are really looking for is a combination of how happy you are on a day to day basis and about how satisfied you are with your life.
Is it Possible to be Happy All the Time?
Generally speaking, yes, you can be happy all the time. But, if you mean that you want to be happy every single minute of every day, never having to experience any negative emotion, then no.
In order to truly experience happiness, you will need a counterpoint. Happiness and sadness go hand in hand. They are two sides of the same coin.
“Happiness cannot truly exist independently.” Samuel Kronen
How will you know if you are happy if you do not experience sadness or sorrow?
Embrace your Emotions, Positive or Negative
Many of us have been taught that we need to be happy or positive at all times. But, constantly trying to be happy ALL THE TIME can be stressful and tedious.
“I embrace now—this moment—with my whole being.” Amy Leigh Mercree
Ironically, it can also make us unhappier.
Humans were gifted with emotions, so why don’t we just allow ourselves to feel?
There is nothing wrong being sad, angry, frustrated, or any other negative emotion. These are normal human reactions to everyday things. It is a part of life. It is part of being alive.
“It’s impossible to make your eyes twinkle if you aren’t feeling twinkly yourself” Roald Dahl
So if you keep fighting against everything instead of just powering through whatever situation you are in, you’ll only end up fatigued.
Don’t force happiness when you are not happy. Instead, adopt a positive mindset and allow yourself to just be.
“If only we’d stop trying to be happy, we could have a pretty good time.” – Edith Wharton
Think of it this way: It doesn’t matter if you are sad now or if you are in a situation where it seems impossible to happy, it’s fine. Allow yourself to be present in the situation you are in. Trust the universe.
Believe that no matter what the outcome, in the end, everything will be okay.
Happiness, sadness, anger, frustration, excitement, and every other emotion are part of the ebb and flow of life. Power through the sad moments and treasure the happy ones.
You’ve probably spent at least some time wondering about your dreams. Do you have vivid dreams?
Maybe you feel like you don’t dream at all or you may not remember them? You might ask yourself: “What exactly are dreams and do they mean anything”?
Dreams have been studied so many times and it’s easy to see why. We spend a huge amount of our lives sleeping, and the things we dream can be everything from melancholy to joyful everything in between.
And according to some psychologists, getting a better handle on the nature of dreams can boost self-knowledge and aid personal growth. However, the experiences we have in our dreams can be mysterious.
There are still quite a few unanswered questions however what we do know is very interesting. This guide will look at a range of interesting scientific and psychological trivia about dreams and what they mean.
Before we take a look at some facts about dreams, let’s first find out what dreams are and why we have them.
What Are Dreams?
Scientists have been trying to figure out what dreams are for a very long time, and are still researching into dreams today. What we do know is that dreams are subconscious imaginings.
The imaginary normally involves sounds and images, as well as many other sensations.
They are an experience which we have in our sleep, even emotions are experienced. Dreams normally will occur during REM (rapid eye movement) sleep as this is the deepest stage of our sleep.
It has also been known to happen out of REM sleep although there is not much research into this yet.
Why Do We Dream?
If you want to know what causes dreams, the first thing you need to understand is that people as far back as Plato and Aristotle have been theorizing about this very subject.
On some of the earliest definitions of dreams is that they were ways of the mind safely playing out subconscious desires. In contemporary research, there are still many therapists (e.g. those in the Jungian school) who adhere to this interpretation of the psychology behind dreams.
By analyzing dreams, you can begin to identify your unmet needs, and discover old wounds that need healing.
Physiological Reasons For Dreaming
Sleep studies and brain scans also indicate physiological reasons for dreaming.
For example, Professor Rosalind Cartwright (Ph.D.) has conducted research indicating that our brains need to dream in order to process memories and organize information.
As we go through our day to day life our brain picks up so many things around us, that we do not even know we process.
All of these inputs, big and small, are then stored in our brain, and this theory suggests that the brain works to go through all this information in our dreams, deciding which information is worth keeping and not keeping (such as someone riding a red bike next to you, or work that you are doing).
Cartwright also suggested dreaming could be a way to deal with feelings and solve ongoing problems. It could be that our brain is processing the emotions we have experienced recently, as that is all we have to process at night.
You could be worrying about losing a friend and then dream of being alone and having no friends, for example. Dreams could possibly be a reflection of our emotions, through imagery.
Neuroscientists and psychologists largely believe there is still much to learn about the meaning and purpose of dreams as a whole.
7 Interesting Facts About Dreams
1. In Our Dreams, We Only See Faces That We Know
When you first hear this fact, you might think it surely doesn’t sound right… But in our dreams, the faces we see are faces that we know!
Experts insist that our brains cannot invent new faces to feature in our dreams. This means that any face we see in our dreams is necessarily one we’ve seen before.
This doesn’t mean that you personally know that person. Since most of us encounter “extras” in our dreams, this information may come as a surprise.
However, consider that we constantly encounter faces that we don’t necessarily log as important. So, a newsreader on a TV segment and a stranger on a commute can feature in later dreams, and we may not recognize them as people we’ve already seen.
Most of the major players in our dreams are likely to be people we know quite well, or at least used to know. In some cases, our brains can also present a strange hybrid of people we know and those we don’t.
For example, you might believe you’re interacting with an old friend in a dream, and their personality may fit perfectly.
However, when you wake you might suddenly notice that they were “played” by a person with a different face, sometimes someone you’ve only encountered in passing.
2. Not Everybody Dreams In Colour
Surprisingly, not everyone dreams in color. In fact, a full 12% of sighted people will dream in black and white.
Studies that were conducted from 1915 to the 1950s supported that a majority of dreams had been in black and white.
However, after the 1960s the numbers did shift over to color. Further, the number of people who dream in black and white is dropping as the year’s pass.
Research suggests that this could be linked to the fact that this was around the time that TV switched from black and white to color, so there may be a correlation.
3. Your Mind Is More Active During a Dream Than When You’re Awake
Most of us associate the idea of sleep with a slowing down of the mind and body. This makes sense, given that being asleep is all about resting, recharging and getting ready for a new day.
Plus, good sleep is profoundly relaxing and refreshing, giving you the impression you’re your brain has been working more slowly.
However, don’t assume that your mind is less active during dreams. In fact, it’s more active then than it is when you’re awake! You can see this in the concrete data provided by sleep studies that track electrical activity in the brain.
The above fact may not make sense to you at first glance, but it has a lot to do with the variety and significance of waking life.
This appears to be because your brain is busy learning from what you did over the preceding hours, processing problems that remain, and making sense of everything you’ve seen and felt during the day.
Some research hints that the brain is even more active during sleep when you’ve had a novel experience in the last 24 hours, or when you’ve been through a major change of some sort, whether positive or negative.
4. Animals Dream Too
Have you ever noticed that when your pet is asleep, they sometimes make noises, or twitch their paws as though they are running? This is because animals also dream!
Studies have been conducted which showed that when animals are in the REM stage of sleep, they all show the same brain waves as we do when we are dreaming.
The studies have included chimps, dolphins, dogs, and cats. It’s fair to speculate that most mammals (at the very least) dream, just like we do.
This means that they can also be unsettled by their experiences of dreams. So, keep an eye on your pet after sleep to make sure they aren’t feeling out of sorts after a nightmare.
We can all relate to that feeling of discomfort and disorientation after a dream!
5. Blind People Can Also Dream
It’s not only people who can see that can dream. Blind people can also dream.
Those who had become blind after birth can still see in their dreams, however, those who have been born blind cannot see in their dreams.
Those who cannot see in their dreams, still experience dreams in a different way: through smell, sound, touch, and other senses.
6. Dreams Speak Through Our Subconscious
Now, if you’re like most people, you’ve probably wondered “What do dreams mean when you dream about someone specific?”.
As mentioned at the outset, there’s still a prominent school of thought according to which dreaming of someone or something can tell you something useful about how you feel, and about what you want from life.
So, what does it mean when you dream of someone repeatedly? Psychological facts about dreams of someone suggest that it can indicate a range of things.
In some cases, you repeatedly dream about someone because you care a lot about them and have some kind of unresolved issue with them. This could be a romantic interest, or it could be about losing touch with an old friend.
It could just as easily indicate an ongoing conflict under the surface of your dynamic with a family member.
7. Dreams Are Often Forgotten
Everyone has dreams when they sleep, it’s just that a lot of us don’t remember them when we wake up. It is simply not easy to hold onto the bulk of the content of your dreams.
Up to 60% of people do not remember their dreams at all, especially after the first 5 minutes of waking up.
In addition, for the average person, 90% of the details from dreams have vanished within a mere ten minutes. This means you can really only remember a fraction of your dreams.
The exception to this is if something ways you during the rapid eye movement stage of your dreams (i.e. REM sleep).
When this happens, you’re typically more capable of recalling dream information. The downside is that you will also feel startled, and will miss out on one of the most important, healing parts of the sleep process!
Of course, dreams are also more likely to stick with you if they repeat or have emotional resonance.
However, if you have a general interest in remembering dreams, try keeping a notepad by your bed and noting down an outline as soon as you wake.
This means you can regularly come back to your dreams and see if you notice overlapping themes or can figure out any potential messages from your subconscious mind.
8. Sleep Paralysis
Sleep paralysis is where you have a temporary inability to move or speak. This can occur either when you are waking up or when you are falling asleep.
Most people will experience sleep paralysis once or twice in their life, whilst others can experience it more regularly.
Sleep paralysis does not feel like you are in a dream, it feels real. Some people have said that during their experience, they feel a sensation that someone or something is in the room with them.
Sleep Paralysis normally lasts from a few seconds to several minutes.
9. Some Dreams Could Be Premonitions
There have been some cases where people have claimed to have dreamt things that turned out to actually happen later. Some say it is a coincidence, while others say they can see the future and experience premonitions.
The cases recorded include: Abraham Lincoln dreaming of his assassination, many victims of 9/11 had dreams warning them, and there have also been 19 verified precognitive dreams about the Titanic, to name a few.
10. You Can Act Out Your Dreams When Sleepwalking (And Worse!)
Sleepwalking is known as an extreme form of REM sleep disorder. For some, sleepwalking can be mild and for others, more serious.
Some cases could be where you walk around your room or talk to others, whilst sleeping.
However, there have been cases where people have left their homes, or drawn gorgeous paintings that they cannot paint when they are awake.
11. Dreams Recharge Your Creativity
You may have thought that apart from any subconscious messages they contain, dreams must be quite useless. Not so!
They can actually improve your performance in seemingly unrelated areas of your everyday life. According to research reported by the American Psychological Society on the psychology of dreams, they work wonders for your creative faculties in particular.
If you’re an artist, you might have already spotted this, but the type of creativity we’re talking about here also applies to things like creative problem-solving.
Apparently, this is because the process of dreaming is a lot like using your imagination to be creative. When your brain analyses and tackles problems during your sleep, it’s activity parallels that witnessed when you’re being creative in waking life.
This means that no matter what your preferred artistic mode of expression might be, you’re likely to be better at it after a night of vivid dreaming.
And, as a bonus, you may find direct inspiration in your dreams. For example, if you dream about a fantastical scenario, go through a challenging experience or revisit a moving aspect of your past, this can help you “tune into” the types of intense emotions that boost creative output.
12. Men And Women Dream Differently
When women dream there is normally an almost equal amount of both men and women that are involved in their dreams. However, for men, around 70% of the people in their dreams are other men.
As well as this, men have been known to have more aggressive dreams than women too. Women also tend to have slighter longer dreams.
13. 50% Of Dreams Are Negative
Research has found that most dreams include negative emotions. 50% of all dreams are normally negative. In a study that was conducted, the common emotions that people experienced during their dreams were sadness, anger, fear, and anxiety.
This is often because dreams are a manifestation of the thoughts and beliefs you have during your waking hours. The things we focus on during the day tend to surface when we go to bed at night.
If you find yourself constantly having to fend off negative thoughts as you go about your day, take it as a sign that something needs to change.
You might be subconsciously harboring an unhealthy mindset that’s affecting your actions and the decisions you make.
It’s not always obvious, but it’s there beneath the surface, getting in the way of living a more productive and fulfilling life.
But did you know that you can easily change these pre-programmed beliefs that are working against you?
That’s why I’ve put together a presentation on how to do this effortlessly using the Law of Attraction.
Once you change your subconscious beliefs about yourself and the world, you can raise your frequency and send a better message to the Universe. Then it will give you everything you’ve ever wanted.
How fit is your brain? Is it flabby or flat-out fabulous?
If your recall or memory isn’t what it used to be or you sometimes feel fuzzy and unfocused, you may need to take your brain to the neural gym.
Emerging evidence proves you can boost your brainpower WITHOUT spending hours and hours studying – no matter how old or young you are!
Getting Smarter With Age: Why You Don’t Have To Age Gracefully
For years, you’ve been told that aging is responsible for a decrease in your brain’s health and fitness.
Recent studies, however, show you can finally fight back against the aging process. You can take control of your brain and – literally – turn back the hands of time.
Best of all, today’s top cognitive specialists claim you don’t have to be a rocket scientist to see a big difference … and fast.
All you need to do is try one (or more) of the tips below to improve your mental powers!
Could Boosting Your Brain Power Really Be This Easy?
If you want to pump up the health of your brain, try one of the following everyday tips, tactics, and techniques:
1. Switch it up! Break Up Your Routine. Try taking a different route to work, eating lunch in a different spot, or reading a book as opposed to watching TV.
Anything that interrupts your habits asks your brain to make new and different connections and associations can help stimulate the production of neurotrophins, an important protein responsible for superior brain health.
2. Have Fun. Play Games! Research shows that games that require planning ahead, including games of strategy like chess, activate and “strengthen” your frontal lobe which leads to greater decisiveness, clarity, and focus.
Other great games include checkers, tic-tac-toe, solitaire, and card games like poker and blackjack.
3. Se Habla Español? Learn a language. Always wanted to learn a new language? Great news! Learning a new language requires a number of areas of your brain to all “cooperate” – making powerful connections all across your neural network.
4. Are You The Next Picasso? Get Painting! Whether it’s doodling on the back of an envelope or painting the next masterpiece, it’s time to release your inner artist.
Activities like drawing and painting stimulate numerous regions of your brain – helping to boost creativity, memory, and recall.
5. Get Off The Couch! Walk, Run, or Soar! Physical exercise of any kind helps promote neurogenesis as well as stimulates the production of neurotrophins.
So, it doesn’t matter what you do: Just get up and do something! Of course, before starting any new exercise routine, be sure to get your doctor’s approval first.
6. Read. Yep, studies show that daily reading all by itself can help sharpen your memory, enhance your critical thinking skills, and improve your ability to focus.
Best of all, it doesn’t matter what you read – just do it!
7. Strengthen Your Brain with Cognitive Training. There are a number of excellent brain training resources online today.
Be sure to look for science-based programs that show proof that they actually work. Sites like the Raikov Effect are a solid place to start for more information on improving brain health and function.
But, be careful: Some of the “big name” programs may look good, but lack evidence-based support to justify their claims.
Brain training is more accessible than ever before.
As you’ve seen here, it doesn’t take weeks, months or years to boost your brainpower.
All it takes is a commitment to be the best you possible.
The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers.
Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale.
Here then are a dozen of the most powerful reasons why someone might buy your information product.
To make money. This one is easy; sometimes you’ve got to spend money to make money, like buying a course on how to invest in the stock market, or how to start a business. In fact, one of the easiest ways to make a sale is to show that your prospect’s small investment can be turned into a much bigger return.
To save money. Buying a water filtration system can save a person hundreds of dollars over buying bottled water. If your solution saves money, show them how much. If you teach how to make money, show them not only that they can make money with your product – they can also save money by not making stupid mistakes. If you sell dating products, show them how finding the right person quickly will save a fortune in dinners, movies, and bad dates.
To save time. Instant coffee, fast food and done for you solutions all fall into this category. So does anything that shortens the learning curve. If you sell courses, this one can be big. Do they want to build a business in six years? Or buy your course and build it in 6 months?
To feel important. No one needs a Rolex or a Ferrari, but they feel better about themselves when they own one. Status is hugely important to some people – why else would they spend hundreds and even thousands of dollars on a purse or a pair of shoes when something from the discount store would work just as well?
To make it easier. Let’s say you sell a big course on how to get a certain result through a series of steps. Yes, they could do everything you teach in the course – or you could offer to do the work for them for a price. They won’t have the hassle of doing it themselves, and they can be certain it will be done right.
To feel good. This one is broad and encompasses a lot of things. We feel good when we pamper ourselves. We feel good when we do something for someone else. We feel good when we’re furthering our education or providing for our future. Really, no one buys something to feel bad. The question to ask yourself is how does your product make your customers feel good?
To move us closer to our goals. Whether those goals are basic like food and shelter, or more grand like taking over the world, we will buy almost anything that will help us get whatever it is that we want most.
To move us away from pain. Whatever that pain might be – physical, mental, emotional – people will buy if they think it will help to ease or erase the pain.
To be superior. Granted, few people openly admit they want to feel superior, yet almost everyone does. This is why people buy products they think are ‘cool’ or will make them look good, like tattoos or fast cars. They’ll buy things simply because they’re new or upgraded, or because they’re better versions than what their friends have.
To keep up. People will buy something because everyone else has it and they don’t want to be left behind. Look at smartphones. The more people had smartphones, the more pressure there was on everyone else to get one, too. If your product can reach a tipping point of popularity, people will buy it simply because others have bought it.
To be a good fan. Football fans buy giant foam fingers to show they’re fans. Collectors of Coke products will buy anything that has a Coke name on it. People who love Apple will stand in line to buy the latest gadget. Followers of a particular blogger will buy that blogger’s new book without hesitating. If you can build trust with your community, you can get them to buy products simply because you recommend those products, whether they’re your products or someone else’s.
It’s on sale. Or scarce. Or both. Customers will sometimes buy things simply because they’re a good deal. If you don’t believe it, check out any black Friday sale – people line up to buy stuff they didn’t even know they wanted until they saw it was going to sell at a cheap price. People are also much more likely to buy if they think they’re going to lose the chance to buy because of scarcity, or the chance to buy at this low price because the price is about to go back up.
Bonus Reason: Because you orchestrated a marketing campaign that took away all of the risks and provided so many benefits, they couldn’t help but buy your product. And when they bought it, they did a little jig in front of their computer or holding their phone, because they were so happy they got it!