Social media platforms offer a great way to create new connections and strengthen existing relationships. Here are 10 simple ways you can engage people on social media to develop more meaningful, and potentially profitable friendships and partnerships.
1. Acknowledge. It’s no accident that this is #1. Comment on your friend’s statuses and posts. Reply to their tweets. Interact. Acknowledge when they say something bright, funny or helpful. The fastest way to engage others is to meet them halfway.
2. Like and retweet. Maybe you can’t respond to everyone, but it only takes a second to give a like on Facebook or retweet on Twitter, and it makes the other person appreciate you all the more.
3. Don’t tell – tease. Next time you post a new article or blog post, don’t tell all. Instead, simply post a teaser that gets your readers wondering what the post is about. And don’t forget to add the link – the better the tease, the more clicks you’ll get.
4. Play caption-this-photo. Find a weird/strange/bizarre/humorous photo, and then ask your friends and followers for funny captions.
5. Offer weird trivia and facts about interesting things. For example, “To keep food from freezing, Eskimos use freezers.” or “In the 1830s ketchup was sold as medicine.” Here are some weird facts that will get you started: www.triviachamp.com/Weird-Trivia-Facts.php
6. A variation on #5 above – ASK weird trivia questions. You can do this one of two ways: Either ask a question they can find online, such as; “How many dimples are on a golf ball?” or “What is the only domesticated animal not mentioned in the Bible?”
The second way is to ask a trivia question they cannot find online. Example: “How did I earn $674 in one day when I was 12 years old?” Or if you’re good at research, you can find something online that’s obscure, such as; “About 100 people choke to death each year on what common object?” (Answer: A ballpoint pen.)
7. Play “who-said-it.” Post a quote from a movie you’re watching and ask people who said it and what’s the name of the movie they said it in.
8. Update your photo. This works better on Facebook than on Twitter, because on Twitter the photos are so small, to begin with. But on Facebook, you can post a new photo every day if you like, and because people notice photos before anything else, they’ll notice yours.
9. Play “fill-in-the-blank.” You make a statement but you leave one or two of the words blank. This way your followers and friends can complete it. HINT: Always make the statement about THEM, not about you. Try to use potentially humorous subjects. For example: “I like to ___ while I’m ___.” or “In bed, I often ___ while thinking of ___.”
10. Ask. Ask for thoughts, opinions, help, advice, etc. People love to be asked and will take the time for surprisingly thoughtful responses. NOTE: Be sure to THANK them!
Employ a few of these social media engagement strategies, and become a someone that consistently creates new value and interesting content that attracts people deeper into your circle of influence.