5 Sales Skills You Actually Need on a Daily Basis
By Guest Blogger Heather Mathews
People think that salesmen are these smooth-talking, shady, out-to-get-us type of people who will do anything to separate us from our hard-earned money and will stop at nothing to do just that.
While there are a lot of them out there who fit this bill, it’s not all bad to be called a ‘salesman’. They do display some traits that not only are advantageous in the sales world, but also in the real world.
Here are some of the character traits and skills of salespeople that could teach us a thing or two:
Building your image
Impressions last. People prefer to think that impressions don’t count as much as when they get to know the real you after some time, but the truth is, your image when people first meet you is very important.
If you want people to take you seriously and glance at you when you walk by, then you need to dress and act the part.
What you project out there will be what they will see and it’s important that you keep this in mind. While it sounds superficial, looks are really what people see first. So keep yourself well-poised if you want to be taken seriously.
Salespeople profile potential clients. Before approaching them, they let their ‘prey’ roam about freely, look at what they’re interested in, and just when they’re ready to ask about something, the salesperson just happens to be there.
In order to be a good salesman, you need to know what people want (or seemingly want) before even approaching them. This gives you an idea of what topic to dig up from your arsenal of small talks and stock knowledge.
In life, you also need to profile what kinds of people you want to be around. It’s not about the quantity of your friends, peers, connection. It’s always the quality that matters. The people you surround yourself with will be the ones to help you succeed.
It’s not just about the money all the time. Sometimes salespeople can see something that’s even better than profit. It could be forging alliances for future projects (and sales), or maybe a strategic placement.
Salespeople can see the value in things that aren’t necessarily monetary. The intrinsic value is there.
We need this in the real world because more and more people are putting a premium on the wrong things, not just about putting money as a priority.
The value of friendship is being replaced by mere connections on Facebook, the value of family is being compromised by reality shows that glorify problems as entertainment. We need to start refocusing on the things that matter.
There’s no denying it, salespeople are usually more determined than others in their goals. They have the drive, the passion, and the right attitude to get them where they need to be.
They don’t stop at hurdles, they don’t take ‘no’ for an answer (at least not at first). They want to find ways to make something work and to be able to get that ‘yes’ from a client.
We could all benefit from a strong resolve to get results. Sometimes we are easily discouraged when we don’t get what we want right away. We need to learn how to turn disappointment into something else.
The service doesn’t stop once you’ve made the sale. If you want to keep your clients happy and referring friends to you, then you need to deliver on your promises and be there when you’re needed.
Consistency is needed to earn people’s trust. If you want people to be confident about you, then you need to give them something to be confident about.