How to Run a Successful Email Marketing Campaign

How to Run a Successful Email Marketing Campaign

This is an email launch sequence that anyone can do and enjoy success with, whether you’re launching your next $10 product or $1,000 product.

I’m going to assume you have a list, whether it’s one you’ve warmed up for a while or a new list compiled from affiliate promotions for your new launch. Either way, the email sequence will be the same.

And we’ll assume you’re selling some type of information product that teaches something. For our example, let’s say you’re selling a product on how to make great videos for marketing purposes.

Here is the sequence:

Email #1: The first lesson on making great videos that sell products. You’re going to be delivering 3 lessons in all on making great videos. But you’re only going to teach about 5 – 10% of what you know. This way they’ll have to buy the paid course to discover the other 90%.

Email #2: A survey question. In this case, ask them what their biggest challenge is in creating great videos that sell.

Email #3: The second lesson. Take the results from the survey question and find their 3 biggest challenges. Then tell them what to do to overcome these challenges, but not how to do it. You’re delivering great info, but not complete info.

Email #4: The third and final lesson in this series. Here is where you create open loops – Telling them more of what they need to do but not how to do it. Again, you’re giving great info but they will need more to get the results you get.

Email #5: This is your introduction to the paid course. Here is where you raise a good deal of curiosity of what’s inside the course. You build the anticipation and desire of the prospects. Think of it as teasing the customer and you’ll be on the right track.

Email #6: Details of the course. Time to lay out the bullet points and really hit the benefits in an impactful way. You’re getting them primed to hit the buy button when your course goes live. Let them know what the first buyers get that later buyers don’t get. And tell them when to be ready. For example, Monday, 9am EST.

Email #7: Let them know the product is live right NOW, and due to high interest the fast action bonuses will go quickly.

Email #8: Remind them that now is the time to order, before it’s too late. Show that the product is selling quickly and time is of the essence. Remind them of the deadline.

Email #9: At the last minute, extend the deadline by one or two days.

Email #10: Remind them that it all ends today. There will be no more extensions and no more opportunities to buy after the time you designate.

As you can see, this sequence is for a product you are going to sell for a short time and then pull from the market. If you want to continue selling the product, you still can by altering this sequence like this:

Emails 1-5 are the same.

Email #6: Tell them about the limited time bonus. Make this bonus BIG and VALUABLE.

Email #7: The product is live and the limited time bonus is only available for the next “x” days.

Email #8: Same as before, but with emphasis on the limited time bonus.

Email #9: Same as before.

Email #10: After your deadline, they can still buy the product, but they will NOT get the bonus. No extensions and no exceptions.

If you don’t want to do a limited time bonus, you can also do introductory pricing to create urgency.

This is the exact email sequence used by 6 and 7 figure Internet Marketers to sell their products. And there’s a reason they continue to use it – it flat out works. Try it for yourself and see what results you get. You won’t be disappointed.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Why We Like Music

Why We Like Music

By Guest Blogger Philip Ball

Why do we like music? Like most good questions, this one works on many levels. We have answers on some levels, but not all.

We like music because it makes us feel good. Why does it make us feel good? In 2001, neuroscientists Anne Blood and Robert Zatorre at McGill University in Montreal provided an answer. Using magnetic resonance imaging they showed that people listening to pleasurable music had activated brain regions called the limbic and paralimbic areas, which are connected to euphoric reward responses, like those we experience from sex, good food and addictive drugs. Those rewards come from a gush of a neurotransmitter called dopamine. As DJ Lee Haslam told us, music is the drug.

But why? It’s easy enough to understand why sex and food are rewarded with a dopamine rush: this makes us want more, and so contributes to our survival and propagation. (Some drugs subvert that survival instinct by stimulating dopamine release on false pretences.) But why would a sequence of sounds with no obvious survival value do the same thing?

The truth is no one knows. However, we now have many clues to why music provokes intense emotions. The current favourite theory among scientists who study the cognition of music – how we process it mentally – dates back to 1956, when the philosopher and composer Leonard Meyer suggested that emotion in music is all about what we expect, and whether or not we get it. Meyer drew on earlier psychological theories of emotion, which proposed that it arises when we’re unable to satisfy some desire. That, as you might imagine, creates frustration or anger – but if we then find what we’re looking for, be it love or a cigarette, the payoff is all the sweeter.

This, Meyer argued, is what music does too. It sets up sonic patterns and regularities that tempt us to make unconscious predictions about what’s coming next. If we’re right, the brain gives itself a little reward – as we’d now see it, a surge of dopamine. The constant dance between expectation and outcome thus enlivens the brain with a pleasurable play of emotions.

Why should we care, though, whether our musical expectations are right or not? It’s not as if our life depended on them. Ah, says musicologist David Huron of Ohio State University, but perhaps once it did. Making predictions about our environment – interpreting what we see and hear, say, on the basis of only partial information – could once have been essential to our survival, and indeed still often is, for example when crossing the road. And involving the emotions in these anticipations could have been a smart idea. On the African savannah, our ancestors did not have the luxury of mulling over whether that screech was made by a harmless monkey or a predatory lion. By bypassing the “logical brain” and taking a shortcut to the primitive limbic circuits that control our emotions, the mental processing of sound could prompt a rush of adrenalin – a gut reaction – that prepares us to get out of there anyway.

We all know that music has this direct line to the emotions: who hasn’t been embarrassed by the tears that well up as the strings swell in a sentimental film, even while the logical brain protests that this is just cynical manipulation? We can’t turn off this anticipatory instinct, nor its link to the emotions – even when we know that there’s nothing life-threatening in a Mozart sonata. “Nature’s tendency to overreact provides a golden opportunity for musicians”, says Huron. “Composers can fashion passages that manage to provoke remarkably strong emotions using the most innocuous stimuli imaginable.”

Sound Check

The idea that musical emotion arises from little violations and manipulations of our expectations seems the most promising candidate theory, but it is very hard to test. One reason for this is that music simply offers so much opportunity for creating and violating expectations that it’s not clear what we should measure and compare. We expect rising melodies to continue to rise – but perhaps not indefinitely, as they never do. We expect pleasing harmonies rather than jarring dissonance – but what sounds pleasing today may have seemed dissonant two hundred years ago. We expect rhythms to be regular, but are surprised if the jumpy syncopation of rock’n’roll suddenly switches to four-square oompah time. Expectation is a complicated, ever-changing interplay of how the piece we’re hearing has gone so far, how it compares with similar pieces and styles, and how it compares with all we’ve ever heard.

So, one corollary of Meyer’s theory is that emotion in music will be primarily culturally specific. In order to have any expectations about where the music will go in the first place, you need to know the rules – to appreciate what is normal. This varies from one culture to another. Western Europeans think simple rhythms like waltz time are “natural”, but Eastern Europeans dance happily to metres that sound extraordinarily complicated to others. All of us develop a strong, subconscious sense of which notes sound “right”, whether in sequence in a melody, or sounding together in harmonies. But because different cultures use different scales and tunings – the scales of India and Indonesia, for example, don’t respect the tunings of a piano – there is nothing universal about these expectations. A jolly piece of Indonesian music may be interpreted as “sad” by Westerners simply because it sounds close to being in the traditionally “sad” minor scale.

This picture also implies that music isn’t just about good vibrations – it can provoke other feelings too, such as anxiety, boredom and even anger. Composers and performers walk a delicate tightrope, needing to tweak expectations to just the right degree. Not enough, and the music is dully predictable, as nursery tunes seem to adults. Too much, and we can’t develop any expectations at all – which is why many people struggle with modernist atonal music.

All this can rationalize a great deal about why we feel emotions from particular musical phrases and performances. Meyer’s ideas have received further support very recently from a brain-scanning study by Zatorre and colleagues, which showed that the rewards stimulated by music heard for the first time are particularly dependent on communication between “emotion” and “logic” circuits in the brain.

But it’s not the whole story. Our emotional response to music may be conditioned by so many other factors too – if we are hearing it alone or in a crowd, for example, or if we associate a particular piece with a past experience, good or bad (dubbed the “Darling they’re playing our tune” theory).

Underneath all these ideas is the fact that we’re not even sure what kind of emotion we’re talking about. We can recognise sad music without feeling sad. And even if we do feel sad, it’s not like the sadness of bereavement – it can be enjoyable even if it provokes tears. Some music, like some of Bach’s, can create intense emotion even though we can’t quite put into words what the emotion is. So we’ll surely never understand why music stimulates emotions at least until we have a better picture of what our emotional world is really like.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

How To Get What You Want In Life

How To Get What You Want In Life

By Guest Blogger Heather Matthews

There is no end to things that worry us these days and the things that we would like to have. The question is, how fast can we get those things by putting aside unnecessary hurdles?

You might be worried about getting your dream job, a better house, a new car, or maybe just be at peace. Now, we do not want to go into a lecture about how you can get those things, just like most self-help articles do.

What we will do is to make you aware of what the law of attraction is all about. If you have not already heard of this new age theory, then do not worry about it.

We will tell you. The law of attraction, simply put, is basically the idea that you attract what you want. This also means that you get what you give out. Without going into much detail, we will just tell you how you can get what you want in life with the help of the law of attraction in the steps given below:

Have immovable faith

This is the single most important point that anyone who believes in the law of attraction will tell you.

If you know it, then you will do it. You are the first person who needs to believe in your capabilities and therefore, have faith that you deserve to get what you dream for.

Allow the universe to work its way

At times you should just know how to let go. This does not mean that you will get lazy and not work towards your goals.

This just means that you have to stop fretting and upsetting yourself over things that you cannot control and instead, just work towards things that are within your control. By doing this, you are increasing your chances of getting what you want faster.

The universe is powerful and it recognizes your effort, hard work, passion, and love for what you ask. So, the key is to be patient and not try to be a control freak.

Good things take time and believe that things will come around, you will get what you have always wanted. Losing heart is only going to delay the process. The universe functions in ways that are not always very apparent so let it take its own course.

Keep an open mind

The person who knows how to stay receptive to new things always opens up more possibilities for themselves. You might have been quite accepting of learning new things, trying out experiences, etc, but have you consciously kept your mind open every day?

Even when you are going through difficult times, try and focus, and think that maybe something good will come out of it.

The moment you close yourself, you become stagnant and resistant to change. And if no change occurs in your life, how is it possible for you to grow from your current position to where you want to be?

Seek out signs that the universe will send your way. You will then know that you are on the right path. Be alert because those signs can be as little as seeing the car you want, parked in the parking lot of your office. The universe is trying to remind you of your goals.

Visualization is the key

If you are not one of those people who has been blessed with an active imagination, even then you can practice how to visualize. In the law of attraction, visualization can have tremendous effects. You can take baby steps towards doing this.

For instance, you can choose something simple like one of your favorite books. Close your eyes, imagine the cover of the book, the color, texture, how you feel when you touch it, etc.

Imagine yourself opening the book and inhaling the familiar smell of its pages. Imagine reading the first line of the book and recreating the image of the page in your mind.

This exercise is really helpful both for your concentration and to help you visualize. You will have almost a real experience through the eye of your mind. Once you get used to this, try doing this with what you want, like your goals.

If you want to get an award, then imagine yourself on the stage, imagine the award in your hands, repeat the speech you will say when you get the award, etc. By doing this, you are asserting the fact that you want your goals to be achieved immediately.

Be thankful

Being aware of the things that you have and being grateful for them is very important for you to take further steps towards success and in achieving what you want. If you do not value what you already have, this shows carelessness on your part and you give out negative signs to the universe.

If you are thankful and treasure what you have, it is more likely for the universe to reward you with anything else that you desire.

A good way to do this is to make a hand-written note of all those things that you have been given, irrespective of how small or big it is. It may include your friends who give you so much happiness, your economic status, an education, a good house, good health, some talent, whatever it might be.

You can try to be thankful for things that are happening right now. For example, you have got good marks at the class test, you have bought your favorite lipstick, you took that pending trip, you ate a great pizza, etc. This will give you something to feel happy about every day and heighten your spirits.

Keep your intention awake

How many of you actually think about your daily actions before doing them? We know what the answer will be. When we do even the simplest of actions without thinking about them beforehand, we often get distracted in the middle of a task, forget other little jobs, or we even make a mess out of what we are doing, however simple it might be.

Stop this from now on and make a conscious effort of thinking and reflecting upon your actions. This will help you plan your tasks, do them accurately, and organize your entire schedule. Also, the quality of the work that you will get, will be very superior.

In the beginning, this effort might just feel very exhausting but as you get used to it, it will become a sort of second nature. You will then never do anything without thinking about it beforehand.

Having said all of this, we would like to tell you something.

Think of it as a chant that you should always remember. Some wise man once said that magic happens only to those who believe in it. It is the same in the case of the law of attraction. It will happen to you, from the moment you start believing in it.

And trust the whole process of growth, not superficially but in your heart of hearts. Once you do this, positive results will start showing themselves and soon you will see how adversely your life has changed. Achieving what you want will not be very far away then.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Why You’re Not Getting What You Want In Life

Why You’re Not Getting What You Want In Life

By Guest Blogger Heather Matthews

“How am I going to live today in order to create the tomorrow I’m committed to?” ― Anthony Robbins

Have you ever caught yourself making a bunch of excuses?

It’s always the same cycle: you come up with a life-changing idea…

…imagine what it would be like when you make it happen…

…then put up a wall of reasons why it can’t be done.

Tell me if the following sounds familiar:

“If I only had more time, I could learn how to speak Italian.”

“I’d get off the couch and go to the gym, but I’m just not feeling it today.”

“I’ll get around to writing that book after my schedule clears up. I’ve just been so busy lately!”

Mel Robbins, a motivational speaker, author and CNN commentator, knows this habit all too well.

After her husband’s restaurant business failed, her career floundered, and their savings dried up, she was stuck in a bad place.

And as she tried to take action and do something about her situation, that voice inside her wanted to stop her every step of the way.

But she realized that she couldn’t make those changes because a part of her brain refused to.

Mel has done some research on this phenomenon, and science shows that the human mind protects a person from anything unfamiliar or uncomfortable.

That includes any attempt to break out of your situation. To your brain, any kind of change is threatening.

So if you’ve ever felt stuck in your life, or find yourself firing off a bunch of excuses to “protect” yourself from trying something new – you have your mind to thank for that.

And it manifests in ways that you don’t realize. We’re so ingrained in our mental habits sometimes that we don’t notice how we’re silently undermining ourselves.

So a little self-awareness is in order, don’t you think?

I want to bring to light some of the biggest reasons why you’re not pushing things to the next level.

I hope that once you can see these self-sabotaging habits for what they are, you’ll step up and do something about it.

Here are the 5 Reasons Why You’re Getting in the Way of Your Own Success:

#1: You’re Running Away From Your Goals

It’s a common problem for people not to have a clear course of action in their lives. They might have some big, nebulous goal in their head, but they’re not breaking it down enough to make it doable.

They have this tendency to talk themselves out of trying because “it can’t be done.” They see their dreams as this mountain of a task they can’t even begin to take on.

To them, it’s just so massive and intimidating that it’s not even worth putting any energy into it. They content themselves with just thinking about the what-ifs instead of spending time on the how-tos.

But if they made the first step to break down those goals into smaller, manageable chunks…

…they’ll find that working on their dreams isn’t as hard as they thought.

At the heart of it, your goals are nothing more than a bunch of smaller tasks that you need to do every day, every week, and every month.

And most of them are pretty boring when you think about it. But put together, they add up to something huge.

So write down your goals, and keep it somewhere you can go through every day. Start with the major ones first, then break them down into smaller sub-goals underneath each of those.

Remember, unless you face the reality of making your dreams happen…

…you’ll be no closer to your goals than when you first thought of them.

#2: You Lack Vision

Aside from a lot of folks not having a clear set of goals, they don’t even have a sense of purpose to begin with. They’re drifting aimlessly in life, not really sure which direction they should take.

In the back of their minds, they’re thinking, “Me? Accomplish that big, scary thing and make a ton of money?”

“I’m fine making $25,000 a year, thanks. I don’t want to disappoint myself if I end up not doing it.”

But like I said, that’s just the fear talking. If you want to lose that feeling, you need to replace it with a positive one instead – like excitement for instance.

And to do that, why not get EXCITED about your dream scenario?

Visualization is helpful, but you need to paint a crystal-clear picture to get the FULL effect.

The first step is to think about what you want to happen, like putting up an Internet café or a yoga studio.

Ask yourself, “Why is this goal important to me, anyway? How do my values tie into all of this?”

Get to the core of it: Maybe you want to create more jobs in your community or teach people how to clear their minds and relax.

And what would it be like when you’ve accomplished your goals? Who would be the people around you, and what would they say?

How would it feel making those dreams happen?

Get as specific as you can and add as many details as you want. Once you’ve painted this vivid image in your head, you’re already bridging the gap between thought and reality.

By setting your mental goalposts, it can give you the drive to take ACTION and start manifesting those desires into the real world.

#3: You Don’t Believe

Most people make the mistake of believing in something AFTER the fact. But the most successful people in the world do it the other way around.

As you’ve learned from the last point, you need to get excited about a vision before you can start working on it.

And the reason for doing this is to plant the BELIEF that it can happen in the first place.

Without it, you can’t create the space for that desired reality to exist.

So as counterintuitive as it sounds, you’ll have to believe in something before it can manifest itself in the real world.

But it’s not just a matter of telling yourself, “Ok, I believe I can earn enough from my side hustle to quit my full-time job.” The Universe won’t hear weak statements like that.

Instead, try using affirmations to empower yourself. These are declarations you can say out loud (or in your mind) to reinforce the reality you want.

When you repeat it enough times, you’ll cement those things you want to be in your subconscious.

Then you can start working on those goals you wrote down with a newfound sense of rock-solid confidence.

However, it’s crucial that you phrase these affirmations correctly. Pick a bunch of goals you want to accomplish, and act as if it’s happening in the PRESENT.

That way, you can start moving in that direction and make it happen.

For example, it’s not really useful to say, “One day, I’ll become rich and be able to provide for my family.”

Instead, you can rephrase that into a more powerful statement such as this:

“I am wealthy, and my life is filled with abundance every day. I use my wealth to provide for my family.”

By acting like it’s happening now, you’re giving yourself something to aim for. As I said, belief comes before reality.

To get started, try spending 5-10 minutes on this every day (e.g., first thing in the morning or before bedtime work best). Soon enough, you’ll feel a change in how you go about your day.

#4: You Don’t Have a Plan B

As much as we’d like to live in a perfect world, the best plans can take a wrong turn.

Sometimes, the outcome you had in mind doesn’t align with reality. In cases like those, you need to know how to respond.

People often blame others or hit the panic button as a knee-jerk reaction. The better approach is to take control of at least some part of the situation, so it doesn’t completely go down the drain.

I’ve found that you’ll end up avoiding a disaster altogether with this one step.

It helps to have a contingency in place on the off-chance that something goes off the rails. You can plan ahead for potential problems, so you know what to do when the moment calls for it.

More importantly, you need to find the opportunity to grow even in the most challenging situations.

Ask yourself, “What part of this problem can I use to my advantage? How can I build on this situation, so I don’t fall flat on my face?”

The more you embrace adversity, the better you can turn it on itself and come out on top.

As the Marines say, “Improvise, adapt and overcome.”

#5: You Lack Discipline

Jocko Willink, a former Navy SEAL and author, talks a great deal about this core value.

He says, “(Self-discipline) will take care of you like nothing else can… it’ll put you on that path to strength, health, intelligence, and happiness. And most importantly, it’ll put you on that path to freedom.”

To cultivate discipline, it starts by making the decision to stay FOCUSED on your end goals. That’s going to take some sacrifices, such as staying up late, giving up unhealthy habits and resisting the desire to procrastinate.

The moment you get distracted from your goals, you’ll erode your foundation of self-discipline.

Studies show that people who can map out a clear daily routine are more likely to stick to it. And in effect, that makes them more productive than others.

Like what you did with your goals, write down a schedule you can work with, and do your best to follow it.

FACT: Humans are wired to crave structure and routine.

It’s an anchor for our minds, so we don’t drift off into a limbo of wasted potential and mediocrity.

And when you get down to it, the reasons you’re not making it happen all boil down to one thing.

It’s the voice inside you that says, “Why are you trying to change? Don’t you know how terrifying the great unknown is? Just stay here where it’s safe…”

I’ve dealt with that voice ALL my life, but I’ve found a way to shut it down so it doesn’t get a vote.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

How To Write A Sales Email People Want To Respond To

How To Write A Sales Email People Want To Respond To

It’s tempting to send offer after offer to your list in the hopes of making the most money. Yet this is also a sure fire way to alienate your readers and send them packing. If all you ever do is pitch them in every email, they’re either going to stop opening your emails, or simply unsubscribe. In either case, you are no longer relevant to your list. So when it comes time to promote your own products, no one will be listening.

There is a better way, and it’s to provide content along with the promotions. The problem is in knowing what kind of content to give them. What do they want to know? How long is it going to take you to research it and write it? And will it even be read?

The key is to think ‘engagement’ over selling. If you can continually engage your audience, then you can continually sell to them as well, at a reasonable pace.

Think of it this way: Every engagement email is like building your goodwill account. Every promotional email is like cashing in on that account. Both are equally important.

Here are 4 reasons to send engagement type emails:

1. They take the pressure off of you and let you have fun with your list. Let’s face it – if every email you send is trying to convince people to buy yet another product, you’re putting a lot of pressure on yourself to continually SELL SELL SELL. And you know in your heart of hearts that your list does NOT want another email telling them to BUY BUY BUY. Which means you are having NO FUN writing nothing but promotional emails. Who can blame you?

Even a born sales person likes to take some time off and just shoot the breeze, talk about sports, do some gardening, whatever. Well, you and your list need time off as well. And we don’t mean time when they don’t hear from you, but instead time when you have something to say that doesn’t involve them reaching for their wallets yet again.

2. You can be their go-to person in your niche. If all you do is sell, then they always have their guard up when they open your emails – and with good reason. But if you can show them how to do things without buying, and even how to buy better, you can become the authority they like and trust.

3. You can email more often. If you only send promotional emails, you better either keep the frequency down or expect to burn your list. But if you’re sending engagement type emails, you don’t have to worry about how often you email (within reason.) Who doesn’t want to hear the latest news or tips or tricks in their favorite niche? Send it out, they WANT to read this stuff.

A funny thing happens when you send out engagement type emails and then you take a few days off – your list will write to you asking where you are and if you’re okay. When this happens, you know you’ve created magic.

4. You can cheat. Big time. What I mean by this is you can reuse material you’ve already written. Did you write a dynamite blog post earlier this year that got rave reviews? Break it up into several emails and send it out. Do you have a report on how to do something that is full of great tips? Break it up into several emails and send it out.

You don’t always have to come up with new material for engagement emails – you can reuse stuff from your articles and posts. Nice!

Here are 10 topics you can write about besides the usual ‘buy this’ stuff:

1. The latest news in your niche AND how it might affect your readers. Don’t just give the news – personalize it with your own take and your thoughts on how it might impact your list.

2. Tips, tricks and great ideas on how to do things in your niche. Everyone wants the latest hack on how to do something easier/faster/cheaper/better. So let them in on the secrets.

3. Teach your list how to be a savvy shopper in your niche. What should they look out for? What features are must-have, and what should they avoid? This is a great way to make yourself into the authority.

4. 3 minute interviews. Send email interviews to authorities in your niche and create emails from those interviews. These don’t need to be long – 1 to 5 questions is all you need.

5. Spotlight your customers. Show how Bill bought your product and used it with good results. Talk about the obstacles he had to overcome, the problems he solved, and anything else that might interest your readers.

6. Show your list how to USE your product. If they’ve purchased, this is helpful. If they haven’t, they get to feel what it would be like if they did purchase. Either way, it’s a win-win.

7. Stuff for your list only. Give your list benefits that people can get nowhere else. This might be free products, insider information or special discounts. Make these special benefits expire to train your list to open your emails as soon as they receive them.

8. Stories. People LOVE stories. Don’t get wordy, do start in the middle of the story where the action is, and always make it entertaining as well as relevant to your niche.

9. Seasonal tips. If you’re in a niche that changes with the seasons, this is perfect. For example, if your niche is sports then fall is the time to talk about the upcoming ski season, while spring is when you can talk about baseball, soccer, etc. Is your niche cooking? Talk about seasonal foods. Even if your niche isn’t seasonal, with a little creativity you can still use this angle.

10. Personality and humor. You don’t want to ramble on about yourself or your business, but injecting your own personality is terrific and highly recommended. And anytime you can make your readers smile or even laugh, you’re sure to get them to open your next email.

What not to talk about in your emails:

– Too much personal info. A line or two about yourself is fine, but unless you’re telling a story that is of particular interest to your readers, don’t overdo it. No one wants to know your life history, at least not in a broadcast email.

– How terrible your competition is. There is an exception to this rule: If one of your customers has a personal story of their experience with your competition, you can use it. But YOU cannot trash your competition. Even if every word you say is true, it still makes you look like a jerk.

By sending out engagement emails, you won’t burn your list, you’ll build rapport with your list, and in the end you wind up selling more than if you simply sent promotional emails. Plus your list will actually LIKE you and say nice things about you in social media, which is always a plus.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

What To Do When Your Intentions Won’t Manifest

What To Do When Your Intentions Won’t Manifest

By Guest Blogger Heather Matthews

Every morning we wake up with a lot of expectations.

Life gifts us with 86,400 seconds for the whole day telling us that we are free to spend all of it in the way we want. So, we start moving with a lot of expectations and zeal.

We are happy when we see our intentions becoming a reality. Quite often this does not happen. Many things in life go against our wishes.

Quite a lot of our expectations fail. Disappointments and failures strike us like a thunderbolt. Such experiences can leave us bewildered in a state of despair and helplessness. This is a common experience of every human on this earth and hence becomes a topic of vital importance to enhance the productivity and satisfaction in our lives.

Life is unpredictable

Life and the situations around us are unpredictable. You cannot dictate what life must bring you. Often when things do not happen as per your expectations, you might find success evading you. Hopes will start falling, and you will wonder which door to tap next. Here we discuss what to do when your intentions won’t manifest.

Accept the reality

When your intentions won’t manifest in reality, you must first accept the fact that life can go against your expectations. In reality, it is impossible to realize all of our dreams, wishes, and intentions in the same way as we visualize them.

Accepting the truth is the key to avoid disappointments, heartbreaks, and dejections. Once you do this, you can free yourself from the crippling state of mind to move forward and work with the challenge in front of you.

Take inspiration

Disappointments and failures are not unique to your life and situations. Many people have lived life before you. They all have suffered similar experiences during their growth and development.

If you have to invent the wheel right from scratch, we can never develop big things in technology today. Human life builds up itself on the experiences of millions of humans through successive generations.

Learn from other people’s lives and experiences. Take inspiration from your role models, mentors, and motivators. This can help alleviate the dejection you face and develop a comfortable amount of self-confidence to propel your journey forward.

Study the situation thoroughly

Once you have consoled and comforted yourself and healed the injuries you suffered, the actual mission of working with the challenge in front of you starts. List out what went wrong in your life. Take one situation at a time and study it thoroughly. Identify the causes that had failed the situation and learn from the knowledge you gained out of it.

Find the remedy

Do thorough research by studying similar experiments and situations in life. Learn what strategies worked well for them eventually. List out the remedies you will implement for bettering the situation and analyze what can go wrong while applying it. Take all the precautions and safety measures to be successful this time as much as possible.

Explore the alternatives

There is no single answer to a given problem or situation. While working with the different options, you will learn a great deal about the real nature of the problem and develop clear insight into some options that can work better in your case. This knowledge and awareness can equip you with a set of tools to try and let you stay more equipped.

Prioritize your strategies

Once you have gathered enough information about the problem and the set of strategies you can try, you must then make more in-depth and broader research to prioritize your plan. Most times, success ensues from smart work and not just hard work. Hence you must prioritize your strategy in light of your learning.

Put the strategies to the test

Testing is the key to learn what will work and what will not. It is also the single window to discover the effectiveness of a given strategy. Hence you must put the chosen strategy to the test and check which is the most effective and successful one among them. Evaluate the test results and record your learning for the right kind of implementation.

Be flexible

Not being flexible can let you miss a lot of chances in life. While opportunities can tap your doors, they also bring in some expectations. Being flexible enough to fulfill what is expected of you is necessary to bag the right kind of opportunities as they come to you.

Learn to be flexible as much as the situation demands. When you can meet what the situation expects from you, you become the prime candidate for the opportunity in front of you. Flexibility enhances your real worth and demand.

Adapt to the change

Life is always changing around you be it people, situations, career, knowledge or relationships. Hence it is necessary on the part of every human on this earth to adapt to the change. This can be done in the first place by learning and staying abreast of the developments.

When things are in a constant state of flux and development, only the latest strategies can work positive results. Hence adapting to the changes around you is the key to stay successful in real time and not to get outdated during any point in time.

Learn, learn and learn

You die when you stop learning. Learning starts right at the moment when the child starts breathing inside the womb and continues till the last breath of the individual. Learning is necessary to flow with life and changes around you.

Benefit from every opportunity to learn. Do not waste time and effort on wasteful things in life. Always devote a considerable part of your lie for learning. Learning lets your energies, capabilities, and performance mature. Learning equips you with extensive knowledge to find the right remedies and put them to work while confronting challenges.

Stay motivated

Motivation keeps you young. Motivation always comes from within while there can be a lot of external factors that can strengthen it further. Develop an interest in life. When you are eager to live, perform and achieve, you stay motivated.

When you keep the embers of your motivation live and glowing, they can continue to ignite your performance and enthusiasm.

Keep the company of inspiring people and stay away from those who will demotivate you. Get inspired by good examples in life and explore the ways to make some positive difference around you through your unique contribution.

When you contribute something interesting and useful to the world, the world will want more from you. When you discover you are wanted, your interest, participation, and motivation grow further.

Summing up

Failures and successes are parts and parcels of the bundle of experiences life brings. you.

While successes encourage and reward you, failures educate and refine you. Hence you must welcome every experience you come across in life with equal enthusiasm.

Focusing on success alone and failing to learn from life makes you stagnant and unchanging. This is equal to failure in the long run.

It is always exciting to work with challenges, and when you give your best and stay prepared to face the worst, nothing on the earth has the power to put you down.

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How To Make Your Next Product Launch Your Best Ever

How To Make Your Next Product Launch Your Best Ever

If you haven’t yet had a big launch of your own, then it can be hard to relate to how things work, what needs to be done, and especially the results you can get. It all seems a bit foreign and out of reach. But the fact is, anyone has the potential to create a product that people love and launch it with tremendous success.

Imagine spending the next 2 months working on your new product and the launch itself. Then the big day is almost here. You’re lying in bed the night before, wondering if you did everything you can do to make this a big success. You’re worried it will flop. You’re thinking, “What if I just wasted the last two months of my life?” But the fact is, no matter what happens, it’s impossible to waste that experience as long as you learn from it.

Do you know what else you’re feeling? Excitement. It’s like the night before Christmas when you were a kid, times 10. Or maybe times 100. You can hardly sleep. What will tomorrow bring?

And let’s face it – you’re also proud of yourself. Regardless of how many sales you make or don’t make, you did it. You stuck with it and saw it through to the end. And that is priceless.

Do you see what we’re doing here? We’re imagining what it will be like when you launch your first BIG product later this year. Wow. What a great way to get motivated, huh?

Now then, I’m going to show you how to add a hefty sum to the bottom line of your next (or your first) product launch, and increase your chance of success in the process.

Let’s say you’ve done your work. You’ve built a nice list of buyers and prospects by offering terrific info on your topic. Now it’s time to take the next step and offer a course of instruction for the advanced players. You’ve even got some terrific affiliates lined up. You press the button and POW! Your new product is launched to the world.

Sales on the first day prove that you have a winner. For the next few days, sales continue to come in at a slower rate. Then on the final day of your launch, WHAM! Sales flood in like crazy. Why? Because people have trouble making up their mind, and it’s your deadline that will get them over the fence and clicking the buy button.

Your launch wraps up and you’ve done a very satisfying amount of sales. It might be $20,000, it might be $200,000, I don’t know. The point is, your launch was a success.

Now here’s how you make it even BETTER:

After your deadline passes, open a new, special enrollment period for 24 hours. Offer this special enrollment period ONLY to those who have clicked through to your sales page during the launch, but never enrolled. This way you are only sending it to those who have basically pre-qualified themselves.

Offer them something new. For example, if you were offering your product for one big price, offer them a payment option. Let’s say your course was $297. You could offer them 3 payments of $99.

Of if you were offering a payment option during your launch, now you can offer them a better payment option. Instead of $99 a month for 3 months, offer $49 for seven months.

When you send an email to tell them about this special enrollment period, thank them for their interest. Let them know that you understand they might want a better payment plan, and this is their one chance.

If you don’t want to offer payments, consider offering something else instead. Maybe a one-on-one Skype call to answer questions after they’ve gone through the course. Or a critique of their work after using the course. Or a special bonus that ties in nicely.

Here’s the bottom line: By clicking through to the sales page, these people have shown that they are indeed interested. Some of them very nearly bought. But ‘nearly’ doesn’t make the sale, and if you don’t get them to buy now, they never will.

What you’re doing is providing them with one more opportunity, along with an additional incentive, to get your course. If your course is good (and we certainly hope it is) then you are doing them a major service by making this offer.

And in return, you can put an extra 4 or 5 figures into your pocket, simply by sending a couple of emails. Of course, you’ve got to do all the work that comes with having a product launch. But the point is, in the world of online marketing there are no limits to what you can earn, if you’re willing to do what it takes.

Now for some motivation…

Think about what you want most in your life right now. Is it more time? More money? More freedom?

You can have all of this and more. And once you start making money, a funny thing happens. It gets easier and easier as you discover more and more techniques like the one we just described above. You’ve just got to do the work to get it, whether you feel motivated or not.

I’ll leave you with one last trick: Make a list of what you need to do in order to launch your next product. Find one thing on that list you can do right this moment, and then spend the next 15 minutes getting started on it. That’s it, just 15 minutes. Once you get started, you’ll probably discover you don’t want to quit.

And there’s your motivation. As the shoe company says, Just Do It. Just get started. That’s truly the hardest part. Everything after that? Is all downhill and will build momentum, almost automatically.

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How To Attract Abundance and Prosperity

How To Attract Abundance and Prosperity

By Guest Blogger Heather Matthews

Life may be full of struggle and challenges. But it doesn’t have to be that way. You can transform your life by simply changing your mindset.


Well, the answer is simple. Start with a positive mindset. Noted that this is easier said than done; however, the benefits are really worth it.

Attracting abundance and prosperity is like a muscle you need to train regularly in order to see results in terms of strength and appearance. So, what are some concrete steps you can undertake to manifest more abundance and prosperity in your life?

  1. Show Gratitude

Focusing on what you already have will create a positive domino-effect in your life. Start simply by making a list of 3 to 5 things you are grateful for on a daily basis. See your mind frame changing as you do this.

The power of gratitude is something to be reckoned with. You might wonder why. The answer is deeply rooted in the power of the Law of Attraction which allows you to manifest that which you focus on the most. In other words, the more time you spend focusing on the abundance that you already have in your life, the more abundance will come into it.

  1. Convince Yourself of Your Worth

One of the biggest obstacles to prosperity and abundance in our lives is not the lack of money, or the ever-coming challenges, or even constant failures, but rather your reaction to these events in your life. Do you truly, deeply believe that whatever happened was because you were not good enough? Smart enough? Courageous enough? Or even lucky enough?

As long as you think of yourself in terms of failure, that is all you will attract. Therefore, the first step to allowing abundance to come into your life is by changing how you view yourself. Yes, you heard it right. You need to do some reflection into your own being. You need to believe that you are worth of every single abundance that life can bestow upon you.

If you fail to believe in yourself, how can you expect others to do so? How can you expect the universe to deliver all the goods you can have if you believe you are not worthy of them? Well, this brings us to the next point.

  1. Banish Fear of Success

The key to attracting abundance in any form is eliminating the fear factor. Having doubts and fearing the possible success will for sure ruin your chances of having more money, the love of your life, and all the other good things.

Instead of hindering your chances of success by doubting yourself (and thus, attracting more negative events into it), you can do the exact opposite. Namely, you can use the tools at your disposal to create a different life for you – one filled with everything you desire and deserve.

Do not fear the level of success that you can attain in your life. Instead, welcome it with your open arms.

You can do a quick exercise to help you with this. Think of the goal you want to attain and keep thinking about it for the next few minutes. Now, I want you to give your best and try to imagine how it feels to have achieved that goal. Focus on that feeling for the next few minutes. It felt good, didn’t it?

Every time that seed of doubt is trying to enter your mind, create a wall that will bounce it back by remembering this feeling of goal achievement. Do this exercise a couple of times until you get the hang of it. In the end, you will see that your mindset will only vibrate on a positive note which will help you create the abundance you want.

  1. Like Attracts Like – Remember the Law of Attraction

As one of the basic premises of the Law of Attraction, ‘like attracts like’ could be the most important one to keep in mind. You create your future with every single thought you have on your mind, and it does not matter if it is conscious or subconscious.

The Law of Attraction does not have a limit as it creates numerous possibilities, ways of abundance and happiness. No matter how difficult or unattainable your goal might seem to be, it will not stand in the way of the Law of Attraction. So, it is truly up to you to transform your life. Do you want more abundance and prosperity? The roadmap to all of it is already on your mind. You are the captain of your own fate, so why not make it filled with abundance and prosperity.

By the way, if you want to learn how to use the law of attraction to its fullest potential…

Check HERE and Check it Out Now!

How To Apply The Law of Attraction To Your Life

How To Apply The Law of Attraction To Your Life

By Guest Blogger Heather Matthews

Have you dreamt of getting everything you ever wanted? Does this idea seem far-fetched? Well, it does not have to be – not at least according to the Law of Attraction.

As an unseen law that governs our Universe, it is a well-kept secret by the most famous inventors, celebrities, high achievers among others, otherwise known as The Secret. But it does not have to be that way. You could unlock this secret to enrich your life with all the abundance it has to offer.

Some of the most prominent names such as Oprah Winfrey, Will Smith, or Arnold Schwarzenegger, credit the Law of Attraction for the success they have had. So, what exactly is the Law of Attraction?

The Law of Attraction, simply put, is the unseen law that governs our Universe, a law that relies upon the very things you focus on your mind. The principle behind the law is that you attract whatever you focus on, both good and bad. The Law of Attraction, thus, uses the mind power to translate our thoughts into reality.

Think of the Law of Attraction as a magnet.

That career you want? It could be yours. The love you want? It could be yours. That car you want? Even that could be yours. The Law of Attraction allows you to have anything you want, if you can imagine it in your mind as achievable and have a tangible plan to get there. As such, anything your mind can think of, it can manifest into the reality.

But what are some of the ways that you can apply the Law of Attraction into your life? Let’s take a closer look at the three basic principles that you can utilize right now to allow the Law of Attraction to work its magic for you.

#1 Think of What You Truly Want

One of the biggest obstacles to allowing what you want to manifest is not knowing exactly what you want. The first step in applying the Law of Attraction is to figure out what you truly want. If it helps you, you can even write several things down on a piece of paper and pick one that you would want to happen for you right now as we are speaking.

However, do not set a goal that is easily attainable. Set a goal that if you achieve it, it will blow up your mind. Imagine the universe is like an Amazon platform in which the only thing you need to do is know what to order. It can be as simple as that since truly intending your goal will allow the universe to make it happen.

Indeed, it might not come with a Prime subscription, but if you put your work into it, you will even surprise yourself as to how the power of manifestation can transform your life. For that matter, it will start by transforming your perspective on achieving your goals, or even the way you can attain the long-awaited success. That brings us to the second point.

#2 Believe That It Is Already Yours

The power of the Law of Attraction will only work if you firmly believe in your goal. The presence of doubt must be eradicated completely. The moment you doubt your goal, you will release this energy into the universe which will not allow the goal to manifest itself.

You need to believe that you already have that job you want, the love of your life, or whatever else you might have imagined. You need to visualize your success. A tip here would be creating a visual board that will let you see your goal. Let’s say your goal is to become the CEO of a company and have a specific salary. You can easily print any CEO figure and put a dollar bill in the writing (a $1 note with the necessary added zeros) up on a visual board. Let yourself see this board every day whether that is upon wakening up or going to sleep.

Having a visual in this form will help you further visualize your success and assist your belief that you have attained the desired goal. The key here is to visualize in as much detail as you can by feeling how it is to have already achieved that goal.

Be in the presence of your success. Attract your success and believe you already have it.

#3 Receive the Abundance Bestowed Upon You

The third, and the final principle of this law is to allow abundance to come into your life. You will not be able to reach what you want if you do not believe in it, envision it, and very importantly, allow yourself to receive it.

In order to open up yourself to the abundance of the universe, you need to set yourself in the right mindset. One way to do this is by starting the so-called ‘gratitude journey.’ Find things that you are grateful for already. Start by making a list of at least 3 things that you are grateful for in your life right now. This will embark you on the gratitude journey that will set you in the right mind frame to allow the Law of Attraction to attract your set goals.

Remember, the Law of Attraction will manifest what is on your mind. Everything is within your reach, but you just need to remind yourself that you choose your perspective. Make sure it is one whose results will amaze you in the end!

Is THIS the Secret to Success?

Is THIS the Secret to Success?

There’s a Shakespeare quote you’ve heard: “To thine own self be true.”

And here’s another one (not quite with the Shakespeare flair, but still quite eloquent): “You can’t fit a round peg into a square hole.”

People online will tell you what to do. How to do it. When to do it.

They’ll tell you to get up two hours early and work on your business before work. Or set a timer for 30 minutes and work without distraction. Or enter a niche just because there is money there. They’ll tell you all sorts of things. And they’ll even get righteously indignant when you don’t do what they tell you to do.

So now I’m going to tell you what to do. Seriously.

Know yourself first. Yes, you can get round pegs into square holes, but it does a tremendous amount of damage to the round peg. If you like to sleep in until 10:00 am, then maybe that’s what you should do. You probably do your best work in the afternoon and evening anyway.

If you have a flair for an odd niche, maybe you should find a way to monetize that, instead of going into a more popular and overcrowded field that everyone is telling you to enter.

If you don’t like speaking to people in person, why are you buying that course on how to do marketing for local businesses?

Figure out who you are and what you’re good at. Then build your business around YOU.

For example, if you’re great at seeing the big picture and hate details, then focus on what needs to be done and have other people do the actual work through outsourcing. If you love to write but hate to deal with websites, have someone else set up and run your blog. If you hate writing but love talking, make a vlog instead of a blog. Or do a podcast. Or both.

Just don’t do the thing you hate to do, because guess what? You cannot force yourself to do the things you don’t like for any real length of time. It just isn’t going to work.

To be successful, figure out who you are and what you like. THEN figure out how to build a business around you, instead of trying to mold yourself to a business you simply aren’t suited to.

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