Stop Taking Criticism So Personally

Stop Taking Criticism So Personally

Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of products out there. But they won’t launch the product. They keep telling themselves the product isn’t ready, that it needs improving, the time isn’t right, etc…

They’re deluding themselves. The real reason they’re not launching? Terror.

Stark terror that someone, somewhere, will say something BAD about their product.

Or worse yet – people will hate their product AND the product won’t sell worth a darn.

But here’s the fact to focus on instead: A product that is never launched makes no money. Period.

Yes, someone might not like your product. So what? In fact, there could be HUNDREDS of people who don’t like your product. So what? If the product is selling, does it matter that some people don’t like it?

Look at radio talk show hosts and commentators. They have thousands or in some cases hundreds of thousands of people who don’t like them. Yet they also have a loyal following and LOTS and LOTS of money.

So how do you get over the fear of launching? Here’s one way:

Agree with yourself that your product isn’t finished. That’s right – it isn’t done yet. But you’re going to launch ANYWAY.

As you improve your product, you will send your customer’s updated versions. What’s that? Did you forget to add a section about managing gophers to your gardening product? Add the section and send it out to buyers.

Then add it to the product itself so all new buyers get it automatically. And then add a couple of bullets to your sales letter that let prospects know you cover gophers, too.

Easy, right?

In fact, this gives you an entirely new way to look at criticism. Instead of cringing and wishing you had done the product differently, you can objectively look at the criticism and decide if you want to make a change based on that feedback or not. This is a much more empowering point of view than hiding in the corner, fearful of any negative comment that might come your way.

Now then, let’s look at a worst case scenario: You launch your product and the very first feedback you get is, “This product sucks, I want a refund!” If this happens, there is one of two things going on, and the next few days will tell you which one it is.

If more people write back with similar comments, then maybe you do have a poor product. In that case, pull it, fix it and relaunch it. Or pull it and create something else.

But if sales are good and refunds are low, then what you encountered on that first feedback was likely a chronic ‘refunder’ – one of those people who buy products with the intention of asking for a refund. Another name for those folks? Sorry, I can’t print it here.

Just know that the vast, VAST majority of buyers don’t do this. Most buyers are good, honest, decent people. The few who do chronically refund are just a minor annoyance that ALL product sellers have to put up with, including the big, big names in your niche.

So don’t sweat it. Give them their refund and if you have the capability, block them from buying from you again, just to avoid aggravation down the line when you launch your next product.

Fear of launching your product is a fear of leaving your comfort zone. Comfort zones are… well… comfy. Cozy. Warm. Secure.

But sometimes you have to take a deep breath, hit the button and launch your new product to the world.

Don’t worry – it gets less scary each time you do it. And you’re not alone. Even product creators who have made millions still get plenty nervous when it’s time to launch their new creation. It’s natural. The point is, you can’t let a case of nerves, no matter how bad they are, get in the way of moving forward and launching your product.

Find out what you need to use to get yourself to launch. Is it a reward? Blackmail? A psychological trick? A reminder of WHY you are doing this?

I know one marketer who imagines hurling himself into battle each time he launches. Another one keeps photos of his family at his desk to remind him of why he needs to overcome his fear. And a third bribes herself with a 4 day vacation for each product she launches. Whatever it takes to get you to launch – just do it.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

How to Make It in the “Make Money Online” Niche Even if You’re a Rookie

How to Make It in the “Make Money Online” Niche Even if You’re a Rookie

There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started.

The first one is to fake it until you make it. Fake screenshots, fake your income, fake your expertise, and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker? Hopefully not you. It doesn’t feel good, for one thing. It probably messes with your head and makes you doubt that you will ever be a REAL success.

Instead, try method #2: Be real. Instead of selling “how I made $100,000 in 30 days” type of info, sell tools. Or be an affiliate. Or start a blog and give your opinion. And let others watch as you build your business for real.

Let’s Look At Each Of Those

First, sell tools and be an affiliate. This means offering software and info that you are either using or find to be valuable. Give your opinion and why it’s worth buying. Be sincere. Don’t offer junk. This is your good name and reputation you’re building.

Next, start a blog and give your opinion. Yes, some will say you have no right to have an opinion until you’ve made $1,000,000 in the business, or whatever. Who cares? When you’ve made a million they’ll still be saying that. And they’ll still be broke, too.

People like to read opinions. You’ll resonate with some, and those folks will become your loyal followers and customers. The rest? It doesn’t matter.

Lastly, let others watch as you build your business. People who want to start a business are fascinated to watch others do it. Those who already have like to help out those who are trying.

So by being real, by being honest, by showing what you’re doing, how you’re doing it, and the results you’re getting, you’ll get even more loyal followers. And you might just get a helping hand now and then as well.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Using Insecurity to Make Money Fast

Using Insecurity to Make Money Fast

Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is.

You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their insecurities.

For example, every mom worries she’s either doing things wrong, not doing things she should be doing, or in some other way totally screwing up her child. So if you use a headline such as, “Find out what other moms do when their child misbehaves” or “Discover what the best moms know that you don’t,” odds are you’re going to get a great response.

In the case of the manager, you might use: “Learn what other managers are earning” or “Discover how other managers get promoted in record time.”

And for the internet marketer: “Find out what other marketers are really doing to make money” or “Discover what other marketers know that you don’t” will probably work really well.

Then of course, be sure to deliver whatever you promised. This not only works well to get your prospect to act – it also positions you as a knowledgeable authority they can turn to for information and products.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Turn Your Income Stream into Many Streams

Turn Your Income Stream into Many Streams

Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product but customize it for a specific niche, you can charge more AND make more sales.

For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple of reasons.

First, it’s easier to reach your audience when you are being specific. Second, chiropractors will see the info is just for them, and be far more likely to buy than if it was generic. So it’s easier to reach your audience, and easier to sell to them when you find them.

But perhaps the biggest benefit of all is that you can sell your product for more money because it is geared specifically towards chiropractors. And you can do this in multiple niches: Contractors, lawyers, accountants, dentists, etc.

Let’s use another niche – weight loss. You have a generic product on how to lose weight, which means you are competing against every other weight loss product out there. But if you focus your product just for men over 60, or just for college women, or just for people in cold climates who can’t get outside to exercise, you’ve created more opportunities to target and sell your information. And you can continue to customize your info as many times as you can find markets. If you can reach your specific audience, you can do this.

This could be a business all on its own. You can go to any product owner and strike a deal where you take their info and customize it and then sell it. If you do, be sure you negotiate for a high percentage of the profits, since you will be doing the customizing and the work.

Or better yet, simply buy rights to the information, and then you can keep all the profits for yourself.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Best Free High-Value Way to Build Your List

Best Free High-Value Way to Build Your List

What if you had an entire membership site full of the latest videos in your niche? And what if you gave access to that membership site for just the cost of an email address? Do you think you could build your list?

Obviously, the more value you offer your visitors for joining your list, the more likely they are to say yes. And while a report or a single video can work well, an entire membership site that is continually updated can work even better.

But how do you do it in just a couple of hours per month? By using YouTube videos. As you know, there’s almost nothing you cannot find on YouTube. So if you’re willing to do the research, you can find videos that fit your niche perfectly. Embed them into your membership site and add your own introductions to each.

That’s it! You can make this as simple or as extensive as you like, but in either case, it’s not going to take you all that much time. And in return, you’ll have what might be the ultimate list building incentive.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Finding the Hidden Cash in Your Business

Finding the Hidden Cash in Your Business

If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use.

How about blog posts – do you have enough to package them into a book? Have you developed any software? If so, you can sell the rights to it, or the resell rights.

Have you developed a squeeze page that works remarkably well? Why not sell the template?

The list goes on and on, but the bottom line is this: Take a good look at your business and see what hidden assets you can sell for a tidy profit. And continue to search for the hidden assets, because sometimes they’re hiding in plain sight.

For example, let’s say you’ve developed a system for hiring and training outsourcers for your business. You take this for granted, but to other business owners, this information could be worth a great deal.

Or maybe you’ve developed a blog post template and writing system that quickly creates blog posts that tend to get shared a great deal through social media. You’ve been doing it for years, so again you take it for granted. But there are other blog owners and writers who would pay a small fortune to know what you know.

Don’t underestimate the value of your systems and various assets. There is a learning curve to everything and guaranteed there are people out there who will pay you to help them shorten that curve.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Reasons to Start a Second Business Now

Reasons to Start a Second Business Now

There’s an expression that the first million dollars are the hardest to earn. It’s also true that your first business is the hardest to start. But once you’ve got one business, why not branch out and create a second business?

If you do, you’ll have another revenue stream, as well as added security. After all, if you have two different lists and two different sets of products and something happens to one, you’ve still got the other.

You’ll also find that by expanding into a new business, you’ll get your old enthusiasm back. Remember when you started your first business, how exciting it was? You can have that excitement again by starting something new.

And then there’s cross-promotion. Choose your second business correctly and you can market your second business’ product to the customers of your first business, and vice versa.

So let’s say you sell info products to the dating market – how about starting a dating app business, too?

Or maybe you sell financial products, like how to invest money. You could branch out to how to make money, and sell those products to your investment list, and so forth.

You might think you won’t have the time or possibly the skills to take on a second business. But no worries – just outsource the work. And remember, the true moneymaker in business and in marketing is creative thinking. You can always get someone else to handle the details for you.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

10 Morning Routine Habits Of Successful People

10 Morning Routine Habits Of Successful People

By Guest Blogger Mark Williams

“How you greet your morning is like a boomerang. It always comes back to you. Remember this.” ― Stan Jacobs

Dwayne Johnson, also known by his wrestling show name “The Rock”, is one of the most recognized and highest-paid entertainers in the world.

Even if you don’t follow his career or haven’t seen most of his movies, you KNOW who he is.

Chances are you’ve seen him in something over the last couple of decades.

His towering stature and chiseled physique make him instantly recognizable, and everything about him says “International Superstar.”

Acting, wrestling, producing – you name it, he’s done it all.

If he’s not in the latest summer blockbuster, he’s knee-deep in another project that’s raking in millions easy.

And he’s showing no signs of slowing down.

The man is a BEAST.

And one thing he’s also famous for is his notorious habit of getting up at 4 AM every morning. When I first learned about this, I thought to myself, “Is he crazy or what? I know getting up early is important, but that’s borderline masochistic.”

But considering Dwayne’s net worth and his incredible string of successful movies and other ventures…

…not to mention being number 25 on Forbes’ list of Top 100 Most Powerful Celebrities AND the highest-paid actor in 2016…

… clearly he knows something we don’t.

As soon as his alarm goes off, he doesn’t waste any time hitting the weights. Once he’s done with working out, he launches straight into planning mode while having a high-powered breakfast.

It’s during this time when he catches up on projects he’s working on, along with the others he’s got in the pipeline.

And it turns out that a lot of other successful people who’ve established themselves in their respective fields also have morning habits that have served them well.

So if you want to maximize your hustle, you’d better starting building a set of your own morning habits.

Is it worth being an early bird?

In a word, YES.

Getting into the habit of waking up ahead of everyone is, in fact, one of the best things you could do for yourself.

More than that however, having a whole series of morning rituals is a solid building block on your path to success.

Productivity equals success – there’s no way around that.

And having a reliable routine in the morning sets the stage for everything else you’ll do later on.

In the book “Deep Work”, Cal Newport stresses the importance of building habits in your life.

He says that “you get better at a skill as you develop more myelin around the relevant neurons, allowing the corresponding circuit to fire more effortlessly and effectively. To be great at something is to be well myelinated.”

So the more your brain gets used to doing something repeatedly, the better you’ll be at producing consistently high results.

That’s why it’s important to set these foundations now, so that the rest of your day runs like clockwork.

Without further ado, let’s count down the Top Morning 10 habits To Flip Your Brain’s Productivity Switch:

#10: Let the day wash over you

Ok, so the first thing you need to know is that your morning routine should start off low-pressure, then gradually crank up the speed as you go along.

Unless you’re in the military, you don’t need to hit the ground running the moment you open your eyes.

One of the reasons Dwayne Johnson gets up so early is to he can beat the sun to it. That way, he has a couple of hours of quiet alone time while everyone else is sleeping.

Now, you don’t have to watch the sun rise, but if you can manage to do so, it’s a wonderful experience.

It sets the tone for everything else to come, and you can gradually build up your momentum from this point on.

Even if you can’t wake up that early, it’s still nice to spend at least 30 minutes (or longer) after getting out of bed to simply gather your wits and reflect on the day ahead.

Just remember that in the later part of the day, you’ll be faced with a million decisions to make. So use this brief opportunity to savor the start of a new day.

#9: Get your mind right

Tony Robbins, a well-known life coach and philanthropist, sets aside time for what he calls the “Hour of Power”. This is when he does breathing exercises, sets goals and gets into affirmations.

It’s important to get in the right headspace to take on your day. Thus, meditation and inner reflection gives you the mental leverage to tackle the most difficult tasks weighing heavily on your mind.

Jack Dorsey, the founder of Twitter does this as well (along with exercising), which helps him clear his mind and get ready to handle the day ahead.

Getting started is as easy as sitting down with your eyes closed so you can focus on the rhythm of your breath. You’ll then enter a state of mindfulness, which is paying attention to the present moment and nothing else.

After that, you can start doing affirmations, which are basically statements of kindness and encouragement that you repeat to yourself. They bring attention to your positive qualities and strengths, as well as things you want to accomplish.

Here are a few examples:

“I am loved by the people around me.”
“I am stronger than I think.”
“I am productive and provide value to the world.”
“I have what it takes to close that sale today.”
“Getting that big task done is easier than it looks.”
By encouraging yourself, you’ll get used to the fact that you’re enough.

Everything you do and everything you are serves the exact purpose you were meant to fulfill today – and in the weeks to come.

#8: Plan Your Success!

Now that you’ve taken some time to get your bearings, you can move on to tackling your goals for the day.

It’s easy to feel overwhelmed as the day goes by. So, the earlier you sort out and prioritize your to-do’s, the more you’ll feel on top of things.

Furthermore, it’s crucial you have an overall sense of purpose so you don’t stumble through the day without a clear idea of what to accomplish.

Get specific with what you want to do, and put a certain quantity and deadline along with it (e.g. run 2 miles by 8:00 AM).

Once you cross that off your list, you’ll have a greater sense of accomplishment. Then, you’re motivated to get even more done.

#7: Do something you hate

Speaking of your to-do list, everyone has that ONE item that they don’t look forward to doing.

And it’s exactly why you should get it out of the way as soon as you can.

Look, willpower is a finite resource. So it makes sense to expend your energy on that unpleasant task while you’re still in a better position to do so.

Brian Tracy, a motivational coach, author and public speaker, calls this “eating the frog”.

He recommends you wolf down that slimy amphibian as early as possible. After that, everything else will seem like a cakewalk.

It won’t be fun, but your future self will thank you for gritting your teeth and powering through it.

#6: Get your endorphin fix

Barack Obama once said, “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

It’s this kind of efficiency we should all strive for in the morning. As you learn to put some basic things on autopilot, you can better focus your energy on the big things instead.

And one of the things the former leader of the free world can’t do without is exercise. His regimen consists of both strength and cardio training, but you should do what works best for your lifestyle.

The important thing is that you put in the time to sweat it out every morning. This is part of kicking your mind and body into high gear, and leads to greater productivity during the day.

#5: Build your positivity muscles

Most people don’t realize that their state of mind is a matter of choice.

They do this unconsciously, whether they focus on the brighter side of things…

…or choose to assume the worst in everyone and everything around them.

So, your mornings are an excellent time for you to practice a little self-awareness.

Be honest and ask yourself, “Do I have a ton of complaints running in my head as I get ready for my day?”

If you’re learning towards “Um, yeah”, then this is your chance to reverse that mindset and replace it with GRATITUDE.

Find the time to really think about the things you often take for granted, no matter how small they are.

It could be the fact that you have hot running water in the dead of winter, a hearty breakfast to look forward to…

…a partner who loves you, having high-speed internet, wearing your favorite pair of sneakers…

…or being able to get out of bed and walk upright.

This attitude sends the right energy to the Universe, which then finds its way back to you.

And when you turn this into a lifelong mental habit, it’ll keep you strong even when things suck. You can list them down on paper every day, or you can do it mentally as you’re meditating.

#4: Set it up the night before

Ok, so technically this isn’t a morning habit. But your mornings will run more efficiently if you put in a little prep time before hitting the sack.

For example, you can pick out your work and exercise clothes, clean up your desk, declutter your room, and so on. There’s something about resetting your work and living space that sets the right tone for the day.

But if you pulled an all-nighter (which is hopefully not too often), try to do it early in the day the following morning instead. Besides, your brain shouldn’t be swarming with crucial decisions at this time of the day.

So, use this time to think about what you need to do while doing the dishes, sweeping the floor or taking out the trash.

#3: Reconnect with your “why”

In one of the most iconic speeches in recent history, Steve Jobs shared the one thing he always did in the morning.

He told the 2005 graduates of Stanford University, “…for the past 33 years I have looked in the mirror every morning and asked myself, ‘If today were the last day of my life, would I want to do what I’m about to do today?’”

This kind of question might sound scary at first, but it crystalizes your life’s mission.

It’s a daily reminder to make the most of the time you have on earth.

In the greater scheme of things, it’s pointless to hold on to petty grudges, get caught up in selfish agendas or let the fear of trying hold you back.

So if you don’t have a mission-vision yet, you’d better get on that ASAP.

Get to the core essence of what you want to do in life, whether it’s sending your kids to college, finding the cure to cancer, or opening your own coffee shop.

Then use your early waking hours to reacquaint yourself with your ultimate goals. Read that mission statement to yourself in the morning, or make it part of your mantra during your reflection time.

#2: Eat Breakfast

Your body needs fuel to run, simple as that. You can’t expect to operate at full mental and physical capacity if you’re running on fumes.

For one thing, having enough food to burn in the morning helps stabilize your blood sugar levels.

If you skip breakfast, it’ll make you hungrier and cause you eat more than usual. This forces your body to produce more insulin than normal to handle fluctuations in your blood sugar.

Eventually, this could develop into diabetes – and that’s going seriously hamper your productivity.

Plus, there are other risks involved, like weight gain, heart disease, elevated cholesterol levels and higher blood pressure.

In other words, you can’t afford to gloss over your first meal of the day if you want to keep playing the success game.

Of course, that also means your breakfast needs to be healthy and well-balanced.

Going for that sugar-laden, fat-filled muffin might not be the best choice. Instead, go for something more sensible, like protein-rich food and a good serving of whole grains while you’re at it.

Cereals, yogurt and juice are ok, but proceed with caution. Your typical grocery aisle is filled with brands that are loaded with sugar and other processed ingredients that does more harm than good.

Do some research and pick the ones that won’t send your sugar levels through the roof.

#1: Get enough sleep, wake up early

Like breakfast, having a decent amount of shut-eye is essential. The National Sleep Foundation says adults need anywhere between 6-9 hours to recharge at night.

Skipping on this one also poses a bunch of health risks, like cardiovascular disease, diabetes, obesity…

…not to mention lowered cognitive abilities, bad memory and shortened life expectancy.

Here are a few tips for better sleep:

NO laptops or mobile devices in bed. Their screen emits blue light which tell your brain to stay awake instead of following your natural circadian rhythm.

Stick to a consistent bedtime. Decide what time you want to get up, and work your way back to find out what time you should be in bed.

Make your room conducive for sleep. Draw the curtains, keep the temperature between 60-70 degrees Fahrenheit, and make sure your mattress and pillows support your neck and back.

It’s in your best interest to get this squared away so you can keep being awesome at what you do.

Remember, success isn’t an accident. It’s a deliberate set of choices that you make every day.

Habits aren’t always hip, cool or easy. Sometimes, those decisions aren’t any fun, either.

Muhammad Ali said that he hated every minute of his training, but the results speak for themselves. So when it comes to being successful, these morning rituals will be your best friends.

Speaking of success, there is one quality I’ve discovered which can help you naturally attract the things most of us only dream about.

A lot of folks struggle to find happiness, create wealth, and have fulfilling relationships.

But as it turns out, anyone can develop a specific trait that allows them to have all of this without wasting years of their life chasing it.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

Don’t Upsell Your Customers To Death

Don’t Upsell Your Customers To Death

Guaranteed, you’ve been on the customer side of this equation. You buy a product and you think you’re going to be directed to the download page. Instead, you find yourself on an upsell page trying to sell you another product.

No problem, you scroll to the bottom and click the ‘no thanks’ link, thinking you’re about to get to the download page.

No such luck. You’re on another upsell page. You scroll down and click ‘no thanks’ again, and you’re taken to…

… yet another upsell page. Now you’re getting irritated. You scroll down, click the ‘no thanks’ button, and you’re finally taken to…

… another upsell page! @#$%&

You’re no longer just irritated, you’re annoyed, mad and even downright ANGRY. Odds are you are talking to your computer and what you’re saying is not very nice.

Who can blame you?

Now then, let’s look at this from the marketer’s standpoint: The more offers you as the marketer can make, the more money you will make.

Today, that is.

But when you make your customers angry, what happens? They remember how you made them feel. In fact, they will remember how you made them feel long, long after they’ve forgotten your product. And the next time you try to sell them something, they’ll decide they’re going to stay far away from your offers because they do NOT want to get caught in upsell hell ever again.

So what’s the solution? Offer ONE upsell. Just one. Then take your buyers straight to the download page.

On the download page, you can offer them another product with a nice discount. You’re not holding their purchase hostage at this point because they’re able to download it. So they’re not going to resent you for making them another offer, especially if they get it at a reduced price.

Then in your autoresponder sequence, you can offer them all the upsells, down sells and cross sells you like interspersed with helpful info, news and so forth.

The bottom line comes down to this: If you want to be a flash in the pan and make all of your money today, use a ton of upsells. No one will buy from you again, but it won’t matter because you’ll be living on the beach somewhere carving coconuts.

But if you want to build a long term business, then respect your customers and never, ever put them through upsell hell again.

Make More By Giving Away Your Product

Make More By Giving Away Your Product

Let’s say you write and sell a fairly successful monthly newsletter. How can you get your subscribers to bring you, new subscribers? Or maybe you have a growing membership. How do you get your current members to bring you more paying members? The answer might be as simple as giving your existing members certificates to GIVE to their friends…

In the case of the newsletter, let your subscribers give away 1-6 months for free. Limit the number of gift subscriptions they can give away to keep the perceived value high. Make the gift certificates look like they were paid for by your current subscribers so that when they give them out, it appears they’re giving a valuable gift (which they are.) This also makes it more likely your subscribers will give the certificates out because there is a sense of pride in the giving of the gift.

When the gift recipients sign up to get their free subscriptions, you can offer them the chance to subscribe for a longer period of time at a reduced rate. Some will accept your offer, others won’t. Those who opt only for the free subscription will receive your offers to renew before their subscription ends. If you’ve provided a great value to them, some will subscribe. And when they do, you can then offer them certificates to give to their friends as well.

Remember, since your newsletter is delivered electronically, it costs almost nothing to give out gift subscriptions. And even if your newsletter is printed and mailed, the cost is still low compared to the number of new subscribers you are likely to get using this simple method. Of course, you’ll want to track your numbers to be sure it’s profitable.

Memberships can work the same way. Let your current members give away limited-time memberships to a small handful of the people they think will appreciate it the most.

You might even do special promotions using this method. For example, you give out certificates in late April for Mother’s Day with instructions to give them to moms who would enjoy the subscription or membership. Or prior to Christmas as gifts, and so forth.

If your membership or newsletter delivers high value, using your current customers to bring in more customers can be the easiest, fastest, and most cost-effective way to get a continuous stream of new, happy customers into your business.

Therefore, instead of only thinking about how many of your paid newsletter subscriptions or memberships you can sell, start directing your creative juices to find ways you can leverage your existing subscriber and customer base’s enthusiasm for your services to start GIVING AWAY everything you have to offer. As you do this, your business and influence can start growing exponentially, and with less overall effort and advertising investment on your part.

By the way, if, by chance, you’re open to looking at a profitable income stream, here’s something I’m excited about. I think it’s worth taking a look at. Check HERE and Check it Out Now!

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