These are without a doubt the biggest mistakes new marketers tend to make when it comes to copywriting…
Lie #1: Good copywriting uses lots of exclamation points and over-the-top jargon a 5-year-old wouldn’t believe.
“This Brand New Revolutionary Never Before Seen Blah Blah Will Explode Your (Bank Account! Abs!! Sex Life!!! Etc.)” Seriously, who really wants their abs to explode???
“This Revolutionary Once In A Lifetime Opportunity Is Only Available To You Because You’re So Damn Handsome, But It Will Disappear In 10 Minutes And Then You’ll Be Ugly Forever!!!” Okayyyy…….
“This Incredibly Awesome Majestic Indescribable Super Secret Opportunity That Only The Super Duper Uber Wealthy Rich Know About Can Be Yours Because This One Rich Nerd Guy Decided To Spill The Beans Because He’s Really Angry At All The Other Rich Jerk Guys!!!” Yeah, who doesn’t believe that?
If you think you need exclamation points, it means you really need a thesaurus. Writer Henneke Duistermaat gives some great examples of this. Instead of “It’s big!” Try “It’s enormous.” Instead of writing, “That was brave!” Use, “That was heroic.” Finding the right words instead of lazily using exclamation points makes your writing more persuasive and tantalizing.
And forget wild promises and over the top worn-out phrases. Instead, try being honest and genuine, like you’re talking to a friend over tea. Your sales copy will get noticed and read because it sounds like it’s coming from a real person and not the worst possible version of a used car salesman.
Lie #2 – You can simply ‘swipe’ your way to copywriting success.
Just rip off other writers, substitute your product for theirs, change a little bit here and there and call it good, right? Yes, it will save you time and yes, you might make some sales.
But to be truly successful and to BE a success (two different things, btw) you need fresh thinking and honest copy.
Because unless you are selling the exact same product to the exact same customers, ripping off someone else’s copy won’t provide the sensational conversions you’re looking for.
Telling your own story in your own way will.
Think about every blog that you read on a regular basis. Could someone else write those blogs and have them be the same? No. If someone tried to rip them off, would they be as successful as the original authors? No.
Once you master copywriting you’ll have a tremendous amount of power to write your own paychecks because you will be the source of new ideas and perspectives that resonate with your customers and create buying frenzies.
Lie #3 – Copywriting is super simple, once you know the ‘secrets.’
That’s right – just spend $997 for my latest course and in no time at all, you’ll know all the secrets of the pros and you’ll be a copywriting savant. Actually, no. No there are no secrets and you won’t become a copywriting wiz overnight.
The fact is, there is a multitude of books and courses that will teach you about copywriting. But there are no real secrets except this – there is no substitution for practice. And more practice. And more practice after that. Hopefully, this won’t sound too sentimental, but great copywriting is about one thing: Caring.
Caring for your customer, caring that he gets the best possible solution to his problem, caring enough to see to it that you make every effort to get that solution in his hands.
It’s about empathy and stepping into your customers’ shoes. Seeing life from his or her perspective. Living with the problem they have, knowing what it’s like to desperately want the solution.
You can’t outsmart your prospects. What you can do is be one of them so you can talk to them and counsel them as they would want to be talked to and counseled.
When you learn how to do that, you’ll be a great copywriter indeed.
The idea of ‘Having it All’ – the career, the happy home life, the healthy social life, and more, is not new. Men and women alike have been subjected to it for ages. But, is it really possible? Can you really have it all?
The not-so-simple answer is YES. Of course, you can have it all. Read on to find out how.
Have It All by Defining What “Success” Means to You
The key to ‘having it all’ is defining what that phrase means to you. How do you measure success?
Your own opinion and your own happiness are what matters most. It may not be easy, but letting go of the pressures of society is one way for you to have it all.
If to you, success means happiness and contentment, then having it all is easy. You can ‘have it all’ right now. Right at this very moment!
You can have it all by choosing happiness. Choose to be happy in whatever you do and whatever you have. Never forget – happiness is a choice and not a product of anything else.
Get Your Priorities Straight
Take some time to find out what is important to you and stick with those. Choose where to invest your energy.
Of course, this may vary depending on the time of your life and on your current situation.
As a single person, work may be your priority. If you are married with kids or if you have an ailing family member that needs taking care of you, then perhaps your priority will be family.
American international lawyer Ann-Marie Slaughter said,
“We need to value family as much as work. The two reinforce each other. If family comes first, work does not come second, life comes together.”
Do not be afraid to prioritize. And make choosing your priorities about you. It can’t be about anyone else. More importantly, it cannot be influenced by another’s opinion.
Make Good Choices
Pave your road to ‘having it all well’. Create a good solid foundation. Find a job that suits you – one that you love. Doing so can help you avoid the dreaded “Burnout”. If you feel like you need more flexibility, consider starting your own business.
Making good choices also applies to other areas of your life, including your romantic life. Find a partner who supports you and who understands your goals in life. Find someone who shares your values and beliefs.
Make healthy choices too. Eat well and get enough sleep. Your body will thank you for it.
Make time for rest and relaxation. A period of hard work should be followed by time to relax and recharge.
Ask and Accept Help
Do not be afraid to ask for help. You’ll be surprised at how much help you’ll receive just by asking for it.
Hire help, if you can. Get a nanny for your kids. Hire a biweekly cleaning service for your home.
Also, if help is offered to you, take it. Be grateful for it, but don’t turn it down, especially when you know you really need it. And more importantly, do not allow yourself or anyone else to make you feel guilty for asking for help.
If You Stumble, Get Back Up
Life is unpredictable. No matter how prepared you think you are life can still surprise you. Roadblocks may try to disillusion you or bring you low, but don’t let them.
“Everything will be okay in the end. If it’s not okay, it’s not the end.” – John Lennon
If a family member falls ill unexpectedly and you have to take care of them, go ahead. Focus on that. Let the rest take care of itself.
You will be surprised by how much support you’ll get, during the hard times, especially if you have made good decisions in the past.
If you are worried about your other priorities, work, for example, stop. Work will still be there when you get back on your feet, if by some chance it no longer is, don’t wallow in the loss for far too long. Move on. There will be other opportunities.
Get back up. It will be alright. Everything will be okay in the end.
Don’t be so hard yourself
Some days will be harder than others. Not every day is going to be perfectly balanced and you know what? That’s fine!
Using paid solo ads might be one of the easiest and fastest ways to test out your marketing funnel, to build your list and even to make a quick profit. Yet most new Internet marketers are deathly afraid to try paid solo ads. It’s likely because…
A) They have to set up their funnel first and B) They have to PAY for the solo ads
It’s scary. What if they don’t get a response? What if they blow it? What if they choose the wrong solo ad provider, or write the wrong email, or create a squeeze page that doesn’t convert, or…
If you try hard enough, you can find a hundred reasons not to use paid solo ads. But if you get over your fear, you might find that there is no better or faster way to build an Internet marketing business.
Since having the knowledge to be successful tends to trump fear, I’m going to give you some tips to help you make your solo ads successful and even profitable as quickly as possible.
Write a solo ad that targets exactly who you want. You’re paying by the click, which means the solo ad seller will continue to mail until you get the number of clicks you pay for. So don’t write just any ad – write one that directly targets the exact people you want to reach. This builds a higher quality list that is more responsive, compared to a less responsive generic list.
Monetize your funnel immediately. Don’t just settle for building a list with your squeeze page – put in a sales page for a related product immediately after the squeeze page. Your goal is to make enough sales to pay for your mailing.
Further monetize your funnel with an upsell and a down-sell. They didn’t buy the product on the sales page? Make a smaller offer. They bought the product? Offer them something else to buy, too.
Maximize your conversions by being 100% consistent. If your solo mailing says they get a free video series on the 3 best traffic driving methods, then that’s what your squeeze page should say, too. Don’t change the topic from your solo ad to your squeeze page or you’ll confuse your prospects into leaving without signing up.
Try twice to sign them onto your list. If they don’t sign up on your squeeze page, then use an exit pop to try one more time to capture their email address.
Alternate method: Use your exit splash for your main offer. This way if they don’t join your list, they still see the offer. Consider your priority – is it making money now, or building your list? If it’s making money now, show them the sales page. If it’s building your list, try one last time to capture their email.
Use an effective follow-up series. To further monetize your new list, put an autoresponder series in place that contains several offers in addition to all the good info and credibility building stuff you want to add.
Recruit affiliates within your solo ad funnel. Don’t just settle for building your prospect and customer lists – build your affiliate list as well. Send out a request for affiliates within your autoresponder sequence. This can be on the first email you send, or the second. “Welcome to ___. In the coming weeks you’re going to discover (insert benefits.) Affiliates: If you’d like to earn commissions, please visit ___ for all the details and to sign up.” Easy.
Mail new subscribers daily. Yes, daily. You want them to get to know you and become accustomed to receiving, opening and reading your emails.
Track everything. You want to know what people are doing, what they’re buying and when they’re buying it within the funnel and in the autoresponder series. Tweak accordingly to make your funnel as profitable as possible. The more you’re making, the more you can afford to spend on solo ads to build your lists even bigger.
Think about it – if you spend $100 to get 250 clicks, and you have your funnel optimized to convert at 50%, you’re adding 125 people to your list each time. If your funnel is further optimized to clear $150 on offers, upsells and down-sells, that’s excellent.
Each time you spend $100, you’re earning $50 profit and building your list. How many times could you do this per day? As many as you want, because you’re in profit.
Best case scenario: You have your own products and thus when sales are made, 100% of the money goes straight into your account. And since you get paid immediately, you can immediately reinvest those funds in additional mailings.
Second best case scenario: You don’t have your own products, but you’re using an affiliate program that pays you immediately. Since you’re not making 100% of the profit, you’ll have to work harder on optimizing your funnel to make it profitable, but it’s still quite doable. And since you get paid immediately, you can immediately reinvest those funds in additional mailings.
Worst case scenario: You’re using an affiliate product from someplace like ClickBank, where it takes a while to get paid. You can still make money this way and still build your list, but the challenge is obvious: You won’t be able to immediately reinvest your profits in additional mailings.
Still, even the worst-case scenario is far, far better than doing nothing. And once you are building your list, you can also look into doing ad swaps with reputable marketers – you mail your list for them, they mail their list for you, and it costs you nothing.
Just be sure their products and their reputations make you look good. You don’t want to send your list anything that will bite you in the end.
The Universal Mind is an intelligent energy force into which we can all tap if we develop the consciousness to do so. How to connect with it?
The entire world of matter, everything we know with our 5 senses, including our brains and that table we sit at for a meal, is really just energy. That energy has formed molecules and atoms that have gathered in numbers and patterns of movement to create that brain and that table. And the same is true for trees, cars, animals, and humans.
Physicists also tell us that energy can neither be created nor destroyed – it can only be re-arranged. Thus, ice turns into water and water into steam. We take energy that has been turned into matter and rearrange it all the time. Thus, we have our physical world.
Three Scientific Facts about Human Brain
Neuroscience is a wonderful thing. We have MRIs that can show which parts of our brains are active when we engage in problem-solving, creativity, memory and such. It has figuratively dissected our brains into all of their parts and can see brain damage from traumas and strokes. Our brains are physical things, with cells made up of molecules and atoms.
Quantum physics is also a wonderful thing. It now tells us that there ultimately is no matter – no molecules or atoms. They can be smashed in particle accelerators until there is nothing there – just energy. Given this fact, we now have realized that every bit of matter in the universe is, at its core, only energy. And that includes our brains.
Medicine has documented, on numerous occasions, instances of brain death (no activity in the brain whatsoever, as measured by EEGs) and then a return to a life of the individual who was medically dead. People who return have very similar stories – hovering over their bodies in a state of awareness of some sort and/or moving toward light. Clearly, brain death does reverse. If so, why only for some?
Others call this energy “First Cause” – a force that sets everything in motion. I prefer to call it Universal Mind– an intelligent energy force into which we can all tap if we develop the consciousness to do so.
We Are All Connected to the Universal Mind
If we are energy and the Universal Mind is energy, then we are all connected to it. And with that connection, we have, through our consciousness, access to all of the Intelligence that is the Mind.
Now, most of us have a pretty poor connection to it because we live in the “race world” with its “race consciousness.” We accept lack; we accept sickness and disease; we accept conflict and problems and anger and hatred.
In the Universal Mind, these things don’t exist. It is our incorrect thoughts and beliefs that make them real in the now to us. But when we begin to clean up our connection to the Mind’s Energy, we have a connection that can manifest all of the good that correct thoughts and beliefs can manifest.
The Universal Mind is neutral. It is our consciousness that determines how the Mind manifests in our lives.
Cleaning Up the Connection
A number of years ago, Wayne Dyer wrote a book and actually lectured on that book all over the world. The title was The Seven Faces of Intention. His premise was that there was only one force in the Universe, an energy force that he called Intention. And he wrote and spoke about the connection that we all have to this force in varying degrees.
What keeps us from really connecting, he stated, is our race consciousness. That consciousness manifests in 6 beliefs that our brain has “cooked up” based upon our living on this Earth. These include such things as we are what we have, we are what other people think of us, we are what we have accomplished, and we are separate from each other, or the Universal Mind.
We have to travel, learn, and correct these ego beliefs if we are to have the lives we really can have, and we do that by raising our consciousness. And our brains have little to do with this other than to be the repository of the thoughts that we have.
Here are the thoughts and beliefs that we must nurture until they are dominant and all of the ego thoughts have been dispelled.
We must first surrender to this force and understand that our body and our brain are not in control – only our thoughts are.
Accept that within this energy of the Universal Mind is creativity and that you can connect to that creativity. Visualize your connection as a hose and as creative thought and energy coming through that hose into you. This is where inspiration comes from, where you find your “calling,” and where your next “big idea” resides.
Practice kindness. There is no need to give in to those old ego thoughts that have been residing in that memory portion of your brain. You don’t have to be unkind to anyone or any creature. High consciousness comes when we understand that kindness benefits us as much as the other person.
Love. It comes from kindness, really, and it means that we give up our need to judge and to be angry or resentful. We recognize that everyone is on his/her own path to enlightenment. We will all get there eventually because we are all connected through the Universal Mind. How can we not love ourselves?
Beauty. Focus on the beauty all around you. When you do this continuously, you can see the beauty in others and in a maggot. Everything is as it should be and in that there is beauty.
Expansion. We expand our consciousness with our correct thoughts and realize that there are no limitations in the Mind. There is an unlimited supply of energy for us to increase our awareness.
Abundance. This is just like an expansion. If there is only energy and it cannot be created or destroyed, then we have an unlimited supply of that energy to bring abundance to ourselves. We are just re-arranging that energy.
Receptivity. We must be receptive to the unlimited supply of energy that is ours to tap into. This goes back to the initial idea of surrender. And with us comes peace – beautiful peace.
Meditation, staying at peace, replacing all negative thoughts with the understanding that the Universal Mind is an unlimited supply of energy and intention – these are the things that will raise our consciousness, keep the connection clean and bring us joy.
Regardless of what people might think of the Walmart we know today, there is a lot to be learned from Walmart’s founder Sam Walton. In fact, if Sam were starting in business in 2020, he would almost undoubtedly be starting that business online.
So what can we glean from the guy in the old pickup truck who loved retailing?
Don’t worry about what others say about you. At JC Penney’s, his first full-time job out of college, the personnel director told Sam, “Walton, I’d fire you if you weren’t such a good salesman. Maybe you’re just not cut out for retail.” No one remembers that man’s name, but Sam built an empire no one is likely to ever forget.
If people are telling you that you’re not cut out for online marketing, just remember Sam and smile.
Go with your strengths. Sam wasn’t good at accounting, he had poor organizational skills and he was hopelessly disorganized. But one thing he could do really well built a team of people who could handle these things for him.
Focus on your strengths and outsource the rest.
Build relationships. In college, Same wanted to be student body president, so he discovered a trick that he would use for the rest of his life:
“I learned early on that one of the secrets to campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I did that in college. I would always look ahead and speak to the person coming toward me. If I knew them, I would call them by name, but even if I didn’t I would still speak to them. Before long, I probably knew more students than anybody in the university, and they recognized me and considered me their friend.”
Sam made friends everywhere he went, and you can do the same thing online. Talk to everyone in your niche because you never know who is going to be your next customer, your ally, your promoter, your affiliate or your next joint venture partner.
Be a learning machine. Sam never stopped reading books and taking courses because he understood that the next great idea could come from anywhere.
Choose 5 or 10 proven online marketers to follow, and then read everything they write. Read a marketing book each week, and develop a curiosity for everything related to your field. Keep an open mind and know that your next great idea is hidden right in front of you – you just have to uncover it and act on it.
Learn from your competition. When Sam bought his first store, he realized the store across the street was doing twice as well. So Sam spent time every day checking out his competitor to see what he was doing, right and wrong. Later he checked out Kmarts, who were ahead of him at the time. Then he visited the headquarters of other retailers who didn’t consider him to be serious competition. Little did they know…
Carefully watch and analyze what other online marketers are doing right and wrong and learn from them. Make friends with them. Ask questions. Bribe them, buy their courses and do whatever it takes to find out what’s already working.
Continually experiment with your business. Sam was continually applying what he learned elsewhere to his stores. Said, Sam:
“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Walmart.”
Learn something and apply it. Make it your mantra: Learn something – innovate. And test, test and test some more to see what is working best. In no other business model in history has it been easier to innovate, test and discover exactly what is working and what needs improving than in online marketing.
Don’t reinvent the wheel – adapt it to your own use. According to Sam, “…most everything I’ve done I’ve copied from somebody else…”
There are plenty of proven online marketing business models you can choose from, so don’t think you have to invent the next revolutionary thing. Instead, take what’s already working and make it even better.
Make mistakes and then move on. Sam didn’t understand the terms of his first lease or how to buy a business. He borrowed money and went into debt to overpay for a failed Ben Franklin store in Newport, Arkansas. After 5 long years of grueling work and long hours, he had quadrupled sales and he had the most successful Ben Franklin store in the region. That’s when the landlord booted him out to give the store to his son to run. There was nowhere else in town to locate Sam’s store, so he drove across four states looking for a new location. He found one in Bentonville, Arkansas and started over.
It’s okay to get it wrong the first time. In fact, you’re probably going to make mistakes and that’s terrific because it means you’ve started. You’re moving, you’ve got momentum and you’re making progress. Mistakes aren’t roadblocks, they’re bumps in the road to success.
Don’t dwell on your mistakes. Says Sam about being thrown out of his own store, “I’ve never been one to dwell on reverses, and I didn’t do so then…. I know I read my leases a lot more carefully after that, and maybe I became a little warier of just how tough the world can be …. But I didn’t dwell on my disappointment.”
Every moment is a fresh beginning and an opportunity to take what you’ve learned – good and bad – and use it to your advantage.
Enjoy the process and your victories. In his autobiography, which was written on his deathbed, Sam wrote, “Walmart No. 18 … opened in 1969, and it marked our return to Newport … nineteen years after we had basically been run out of town. By then, I was long over what had happened to us down there, and I didn’t have revenge in mind…. As it happened, we did extraordinarily well with our Newport Walmart, and it wasn’t too long before the old Ben Franklin store I had run on Front Street had to close its doors. You can’t say we ran that guy—the landlord’s son—out of business. His customers were the ones who shut him down. They voted with their feet.”
Sometimes success can be a long time in coming, so remember to enjoy the process and the victories along the way. There were 17 successful stores prior to No. 18 and no doubt Sam enjoyed them all. At first, even your smallest successes should be celebrated, whether it’s your first website, your first sale, or your first $10,000 day.
When it comes to success, Sam Walton may have said it best:
“Celebrate your successes. Find humor in your failures. And remember that high expectations are the key to everything.”
Expect to succeed, act as though you are already successful, do the things you need to do to succeed, and the rest will take care of itself.
“Every day is a bank account, and time is our currency. No one is rich, no one is poor, we’ve got 24 hours each.” ― Christopher Rice
Richard Branson is one of the richest people on the planet.
He’s a prolific entrepreneur who’s founded several multimillion companies, many of which are under the Virgin group.
He’s also known for his philanthropic work. Richard has helped establish non-profit organizations that tackle issues related to the environment, child abuse, nuclear disarmament and much more.
According to Forbes, he’s worth $5.1 billion, easily making him a shining example of financial success.
But as wealthy as he is, Richard says that money has never been his motivation.
That’s pretty ironic, considering that everything he’s done has resulted in being incredibly rich.
In an interview, he said that his real passion is “creating things I can be proud of.”
Richard believes that by making THAT your focus, people will like what you made – and you’ll end up getting rich anyway.
What he said resonated with me. It seems that most people are only concerned (or even obsessed) with purely making money, and nothing more.
When you see money as the be-all, end-all of everything you do, it can backfire and keep you poor.
In my experience, having an unbalanced attitude towards money might earn you some of it now…
…but it won’t help you KEEP it in the long run.
To sustain long-term wealth, rich people live by other values that go beyond making money for the sake of it.
Here are the 7 biggest reasons why rich people and poor people stay the way they are:
#1: Rich people know their HOWs and WHYs, poor people are wishy-washy about getting wealthy
This is one of the biggest problems I see with a lot of folks.
They always talk about wanting to raise their income and improve their lives…
…but it’s just empty words and not a lot of follow-through.
The intention is good, but taking action makes the REAL difference.
And a lot of people end up getting stuck in the “wanting” stage because they don’t have a crystal clear idea of two important things:
– WHY they want to get rich – HOW they’re going to get rich Having a sense of direction and purpose is crucial to making anything happen.
Without it, you’ll be stumbling aimlessly through life, then complain about the negative balance in your bank account.
Here’s a quick assignment you can do: make a mission-vision statement.
Do a little reflection and think about where you want to go in life. Consider the principles and values you live by, and how they fit into your overall plans.
Visualize the future you want, then get as detailed as you can about it.
Maybe you’re dreaming about being a world-class chef running a Michelin-starred restaurant. Or you see yourself putting up an animal shelter for abused and abandoned pets.
Think about what a typical day in that life would be like.
Imagine the kind of value you’d be adding to people’s lives and the kind of positive impact you’d make in your community.
Then ask yourself, “What role does WEALTH play in realizing my big goals in life?”
Once you’ve got your compass pointing to your “True North”, you’ll have a much clearer set of goals to shoot for – and get excited about making money.
And the best part is that it’ll be easier to break down those goals into smaller, more actionable steps.
That will make your wealth-building mission a lot less intimidating. This is definitely a good thing – fear is what stops most people from fully committing to their goals.
#2: Rich people love challenges, poor people run for the hills
I’m not judging anyone for avoiding their problems, but it certainly won’t help them get rich.
Procrastination, denial, and blame are the top three symptoms among people who stay poor all their lives.
They put off working on a solution to their problems…
…deny the problem exists in the first place…
…and to top it off, they take zero responsibility, blaming everyone and everything.
Meanwhile, wealth-minded folks eat adversity for breakfast and dive headfirst into the uncomfortable.
They know it’s not always a pleasant thing to do, but they embrace it anyway.
Rich people treat challenges as a test of character. They get to work by figuring out how to improve themselves or find out what they’re doing wrong.
In most cases, it’s a little bit of having to do both.
And after they get over a particularly pesky hurdle, they’re all the wiser and stronger for it.
#3: Rich people INVEST, poor people SPEND
Every payday, it’s the same cycle for poor folks.
Once the money comes in, they go out and buy the latest gadget they’ve had their eye on for the last couple of months.
After scratching that itch, they get around to paying the bills and other necessities.
Then they spend whatever they’ve got left on other stuff that doesn’t bring any value or help them make more money.
Lather, rinse, repeat.
If you want to be rich – and STAY that way – you need to get your priorities straight.
Cover your living expenses first, then reinvest a set portion of your income on something that offers long-term value.
This could be anything that allows you to grow in some way, like learning a new skill or upgrading an existing skillset.
Or it could be an asset to help you build more wealth later on.
Trust me, it’s a good idea to cultivate the discipline of funneling a percentage of your money into something productive.
This one habit will keep your entire paycheck from getting sucked into a black hole of spending.
I know it’s not exactly thrilling to have so little leftover after doing this, but it will pay off in the long run.
Soon, you’ll be in a better position to earn more money, and eventually, you’ll have more left over to spend on the non-essentials (a.k.a. the FUN stuff).
#4: Poor people get their success BEFORE they’ve earned it, rich people play the LONG GAME
The truth is that you don’t have to be a financial wizard to earn your first million.
Even if you’ve never really been serious about getting rich up until now…
…it doesn’t mean you can’t learn the skills and mindset to be THAT person in the future.
And the main problem is that poor people have a hardwired belief that they’re “no good with money” or aren’t “good with money stuff.”
This sets them up for failure. They’re depriving themselves of the opportunity to LEARN how to get rich.
So, their lack of money management skills leads them to make terrible decisions. The most common one is falling into credit card debt.
However, that’s not to say taking out a loan for something useful in your life is a bad thing.
But in most cases, people end up broke because they use a credit card for things that don’t add value to their lives (see #3).
As much as possible, anything that you don’t absolutely need right at this moment should be paid for in cash.
If it’s not an asset to help you make more money, hold off on spending until you’ve actually worked for the money to pay for it.
#5: Poor people don’t take care of themselves, rich people value health above wealth
Your well-being is a basic but incredibly VITAL part of generating wealth – and this is one investment you can’t take for granted.
Poor people don’t think they can afford to keep themselves healthy, but it’s actually the opposite.
Don’t fall under the notion that you can just rely on good genetics or plain luck to avoid getting sick. If you make that gamble, you risk getting cleaned out if something does happen.
Of course, that’s not something I wish upon anyone. But remember, all it takes is one serious illness to cripple you financially (or physically).
So you should start taking steps to invest in your health today, even if you’re feeling well at the moment.
Hit the gym (or find free alternatives if membership fees are an issue), get regular check-ups, eat healthier (not easy I know, but still worth it) and get enough sleep.
Doing this will require time, discipline and money (but not too much if you do your homework).
But as far as the big picture is concerned, the long-term benefits outweigh the short-term inconvenience.
Having more energy and being able to think clearly will BOOST your ability to make money.
If you treat your mind and body with the respect and care that it deserves, you’ll be unstoppable.
#6: Rich people want someone that inspires them, poor people want someone to be feel bad with
Ever heard of the expression, “Misery loves company”?
It looks like this isn’t just some arbitrary saying, as far as recent research goes.
A study from the University of Arizona found that people have a tendency to seek others on the same wavelength. Their findings also show that a person’s mood isn’t really as “contagious” one might think.
After studying hundreds of roommates and romantic couples, they discovered that a person’s default emotional state – whether positive or negative…
…doesn’t have much to do with the changes in mood of the other people around them.
What this means is that you probably won’t be seeking out someone different, nor changing how they think or feel.
You’re more likely to hang out with someone you have a lot in common with in the first place.
This is why poor people stay poor – they don’t put a lot of thought into the company they keep.
They just “go with the flow”, and that keeps them stuck in a poverty mindset – especially if their friends resent other people’s success, or enjoy putting them down.
But there’s a flip side to that study:
You can consciously decide which people to hang out with, rather than doing it instinctively.
That way, you can manually set the “emotional thermostat” to operate on.
Rich people do this all the time. They seek out others who either inspire them, teach them something new, or both.
#7: Poor people focus on the wrong things, rich people focus on being grateful
Building on the last point, rich people don’t waste time trying to tear others down. They don’t live for finding something wrong with their family, friends or colleagues.
And they don’t focus on everything that’s wrong with the world, either.
Sure, wealth-minded folks are aware they don’t live in a perfect world – but they’d rather not dwell on that.
Instead, they get busy trying to add value to the world. And on top of that, they’re GRATEFUL for every good thing that comes their way.
By recognizing what they have now, rich people reach an even higher level of energy.
And this allows them to make even MORE money in the future.
The next time you get to enjoy something that others don’t (e.g. food, shelter, your partner, having a job), acknowledge that moment in your mind.
Chase that wonderful feeling as long as you can, and allow it to fill you with positive energy.
And if you’re up to it, take it one step further by recognizing someone who’s got it better than you.
It doesn’t matter if it’s your neighbor with a nice car or a co-worker who got promoted. Be happy for them and let them know about it.
Give them a quick “Hey, sweet ride!” or “Congrats, you deserve it!”
Trust me, this will do wonders for your soul.
When you come from a place of gratitude and appreciation, everything else will follow.
You’ll find yourself doing more positive things and experiencing more positive results.
And it will ultimately put you on the path to success.
Speaking of which, there’s one more factor that separates successful people from mediocre people.
To everyone else, it might seem like rich people have a natural “magnet” that attracts incredible amounts of wealth and success.
Endless opportunities just seem to fall into their lap – and the money just seems to keep pouring in.
If you know how to build websites – or you’re willing to learn – you can make some extra money doing this. The sites are small – only one page – and they don’t take long to build. Yet you can sell them for $100 – $300 on sites like Flippa.
Sometimes you might even get more money, but let’s be conservative.
Your first step is to locate some kind of service online that’s basically automated. It might be article writing, clicks, video creation, etc. The possibilities are endless. The criteria you’re looking for is; someone goes to that site, chooses what they want and checks out without having contact with the site owner.
Let’s say you find a site that will write one blog post for $5, 10 blog posts for $40 and 25 blog posts for $95.
Now you buy a URL like BlogPostsWrittenForYou.com or something along those lines.
You then build a one-page website that describes the service, what they get, the turn around time, etc. You’re selling the service. Make it look professional but don’t spend years creating it – it shouldn’t take longer than one morning or afternoon.
Put your buttons in place for each of the options, but don’t hook them up to anything. And raise the price of each option. You might make it $10 for 1 post, $75 for 10 posts and $150 for 20 posts.
Then you use Flippa or one of the website selling services online to post your site for sale. Of course, you’ve done no SEO or anything else hard. You haven’t driven any traffic. You haven’t made any sales. So you’re going to be talking about the potential of what the site might do once it’s unleashed.
The buyer of the site just needs to hook up the buttons to their PayPal, take payments and customer details and then pass the info along to the real service to do the fulfillment.
The site buyer keeps the difference between what they collect and what they pay for the services, much like a store keeps the mark up on products that they sell.
You could do one or two of these a day for a nice side income.
Just be sure, to be honest – it’s a new site with tons of potential, not a track record. That’s why you’re only going to get $100 to $300 or so per sale, not thousands of dollars. But you didn’t put much time into it, so it’s still a good return on your own investment.
And once you get good at this, you could outsource the website creation, too.
“Our way of thinking creates good or bad outcomes.” ― Stephen Richards
What’s the difference between people who succeed and those who fail?
You might say it’s in the way that they do things. Or maybe it’s their habits.
It could also be their environment and the people who influence them.
All of these are true. However, there’s one thing that will easily set the successful ones apart from those who’ll fail.
It’s all about mindset.
Growth vs Fixed Mindset: The Difference
Let’s take a woman named Jen, for example.
Jen is 33 years old, she has been working as a government employee all her life.
The problem is she doesn’t love her job. Deep inside her being, she knows this is not her calling.
But she doesn’t know what else to do. She knows she likes music and she feels she’ll be much better as a musician.
But her job is where she feels safe – not to mention she grew up working for the government.
All her relatives worked in the same field until they all retired.
Because of this, she feels stuck. And she doesn’t want to try to change anything.
Not even when she doesn’t feel good about her current situation.
She’s completely trapped in her comfort zone.
Then there’s Joan.
Joan is also in her mid-30s, she’s a nurse by profession and she finished nursing because her father forced her into it.
You see, while Joan was in high school, nurses were in demand. But by the time she finished her university studies, the workforce ended up with an abundance of nurses.
This change made it hard for her to get a job. But luckily, she still managed to find work as a nurse.
There she was, working at the hospital at night and resting during the daytime.
But deep inside, she hated her job. In fact, she hated the kind of lifestyle she had.
While Joan felt stuck like Jen, she had a better chance to change her situation.
You see, Jen also knew what her passion is. She likes drawing and sketching architectural landscapes.
This was her hobby back during her university days. However, she lost the drive because she didn’t have the time anymore.
So, what was the difference between these two women?
Joan was willing to move outside her comfort zone. In spite of her circumstances, she exerted the effort to get in touch with her creative side during her free time.
Whenever Joan had some free time, she used it to make a quick sketch of what saw around her.
At first, she drew her room, just so she could practice drawing again.
Then by the time she was confident about her skills again, she went outside and drew whatever she felt like sketching.
It wasn’t easy. Sometimes Joan would feel so tired that she wouldn’t have the energy to draw. But most of the time, she gathers the energy to get out there and be creative.
What happened over the next few months was inspiring. Joan was able to meet someone and they talked about how she can monetize her art by selling her service on a freelancing site.
Now Joan knows that getting outside her comfort zone pays off. And now she’s thinking about leaving her job if she can make a living out of selling her art.
This is the difference between growth vs fixed mindset.
The 4 U’s of Growth Mindset
Growth vs fixed mindset is all about getting outside your comfort zone to follow your dreams.
When you’re fearful, uncertain, uneasy, and uncomfortable, you can still grow if you have the right guidance (e.g., Spiritual guidance or a mentor).
Fear stops those who stay in their comfort zone. Fear is not conducive to growth. Courage is.
When you want to get ahead in life, be fearless.
When you want to be unstoppable, be courageous.
Joan was Uncertain
When Joan was just starting, she wasn’t sure if she would get anywhere with her hobby. She loves it, but there’s uncertainty.
She wasn’t sure if she still had what it took to be a great artist. And she wasn’t sure if it’s worth it to skip some rest to practice sketching.
Finally, when she started selling her art, she wasn’t sure if people would love it.
Joan felt Uneasy
It wasn’t easy for Joan to get back in touch with her creative self.
At first, there were some sleepless days just to draw and sketch. It was not easy for her to leave the bed for her art.
And she didn’t find it easy talking to customers who wanted to commission her to do an original piece.
Joan felt Uncomfortable
It wasn’t comfortable for Joan to break out of her daily (and nightly) routine just to draw.
It wasn’t comfortable for her to put her stuff out there in exchange for money.
And I’m sure it wouldn’t be comfortable for her to leave her job as a nurse to make a living as an artist.
But Joan is Unstoppable
Even when Joan felt all these, she was unstoppable.
She didn’t let fear stop her. And I’m sure Joan will be on her way to her own definition of success and happiness.
Comfort zone is a dream killer
While Jen felt safe about her job and her circumstances, she wasn’t growing and felt a deep lack of fulfillment.
When you stay comfortable with where you are, as time passes by, you’ll forget your dreams. You’ll forget what you really want because your present circumstances look safe.
If I’m safe and if I’m making a living, what’s the problem, right?
But it’s a scary place to be in.
When talking about growth vs fixed mindset, I hope you make the effort to keep growing.
Growth vs Fixed Mindset: How?
As you venture outside your comfort zone, you’ll need to know how to do it properly.
I can’t emphasize this enough. Joan had a mentor who taught her the essentials of selling art online.
If you want to get ahead in life and have an idea on what path to take, but you’re confused, find a mentor.
Having mentors will reduce the intensity of uncertainty. They’ve done the work to get to where you want to be.
And more importantly, they’ve overcome the same obstacles you’re going through now. They have a pretty solid idea of how you can get to where you want to be.
Find someone who is an expert on what you want to do and learn from them. Read their books, listen to their stories. If you can contact them and if you’re serious enough, do so.
Be prepared to fail
Can you imagine how many sketches Joan discarded before she was satisfied with the level of her work?
Do you know how much revisions her clients asked her to do before they were satisfied with the final result?
Maybe you’re afraid of failures, rejections, and frustrations. But know that it’s part of the process of growth. Failures are stepladders to success. And remember, without failure, you won’t appreciate success so much.
Don’t let your fears stop you. Uncertainty is your friend. Courage is your armor. And dreams will be your inspiration.
If you aren’t committed to your growth, even a slight resistance can stop you.
Joan was committed. Even when she didn’t feel like doing it, she practiced her art.
And again, I’m going to mention this because it’s so important when talking about growth vs fixed mindset:
Even when she felt uncomfortable, uncertain, and uneasy, she was unstoppable. Why?
It’s because she was committed. She had her sights set on her goal and kept it at the front of her mind at ALL TIMES.
You might be going through hardships right now, so I have to tell you this:
If you believe in your heart that you’re doing the right thing, and you have mentors and guidance, then make the commitment to turning your dream into a reality.
No one has the power to tell you otherwise or dictate the path you should take.
Don’t be like Jen.
Jen was stuck because she allowed herself to be in that position. She didn’t take the initiative to venture outside her comfort zone.
It’s your personal responsibility to grow. It doesn’t depend on what your relatives have accomplished.
It doesn’t depend on what society is telling you. And it doesn’t even have to depend on what your parents are telling you.
You know deep in your heart what the right path for you is. Follow that path religiously. Dedicate your life to your dreams.
Dream big. Growth is about making steady progress, one day at a time.
If you already sell your own products, you can double your income in no time at all by adding new price points to your marketing funnel. You don’t even need to create any new products – just new services that take very little of your time. Here’s how it works…
Let’s say you’ve got one or more products in the $20-$50 dollar range that teach something you’re good at. And for this example, let’s say that your product is a book on how to make a website super user-friendly so that people stay and buy, rather than getting lost and confused and leaving. (This is a major market, by the way. Hint hint.)
In addition to your book, you can add a personal 1-hour consultation for $97 to $197 to look at and give feedback on one of their websites.
You could also offer to be on retainer for a certain fee per month to check each of their websites monthly and point out the changes they need to make. This fee would depend on the number of sites they have and are adding each month.
You could further offer a coaching service in which you train people to be usability experts and charge others for their services. In this case, you might charge $1,000 or even $2,000 a month for 3-6 months to make them experts.
Whatever your niche is, odds are you can add additional service-type programs that will easily double the amount of money you’re already making.
If you sell just 5 $97 one-time consultations a month, that’s another $5,820 a year.
If you sell an ongoing service at $297 a month and you’ve got 12 clients, that’s $42,768 a year.
If you take 4 new coaching clients for 6 months at a time, twice a year at $1,000 a month, that’s another $48,000 a year.
And none of these services have to take a lot of time. In the case of the 1-hour consult, obviously it’s an hour. And your real money here will be derived from upselling one of your more expensive consulting or coaching packages.
If you’re a consultant, you might be spending a couple of hours a week on each client. If you’re a coach, you might spend an hour a week on the phone, and answer their email questions 3 to 5 days a week.
And notice that you didn’t have to create any new products to do this. You’ve already got the knowledge and expertise – you’re simply offering more of it in a highly personalized manner. Your clients get tremendous benefits this way, much more so than they could by simply buying your book.
You’re happy, your clients are happy, and here’s a bonus: Anyone that you personally work with – even if it’s only for an hour – is far more likely to buy your products in the future, regardless of price.
Do you plan to release a $997 product in six months? Offer your customers personalized attention that greatly benefits them, and you will hit the ground running with sales when you launch your expensive product, guaranteed.
Take a few minutes now and think about what you can offer your existing and future customers that A) Provides them with a tremendous amount of value and B) You can perform in a minimal amount of time. Then quickly write up a page explaining your new service, send it to your existing customers and add it to your sales funnel. You could be making new sales in less than 24 hours.