Tips To Create The Perfect Elevator Speech

You’ve heard of Elevator Speeches – those short ‘blurbs’ we offer when someone says, “What do you do for a living?” The online version is the words we place inside our website’s header. It should be short enough that if you were on an elevator with someone, you could spit it out before the doors open.

It should be meaningful enough that your listener hears and understands what you’re saying. And it should be intriguing enough that they want to know more. And that, as you know, is a tall order for something that lasts under 30 seconds.

Regardless if you’re sales prospecting, speaking, asking for money or simply networking, your audience makes up its mind about you in the first few minutes.

And because the time allotted to give an Elevator Speech is short, and you’ve got to grab your prospect’s attention fast, every word counts. That’s why I’ve compiled the top 9 tips to make your Elevator Speech rock. You pick and choose which of these tips is right for you:

1. Don’t overload it with information. Instead, stick to 3 main points: What, why and how.

The “What” of your Elevator Speech explains what you do in basic terms. Don’t get fancy here and don’t use technical terms. Saying, “We are a software company” works. Giving a 2-minute dissertation on baseband cross-platform scalable default configuration doesn’t. (BTW, I have no idea what I just said there.)

The “Why” of your Elevator Speech explains why you exist. What problem do you solve? What bad thing do you prevent or what good thing do you make possible? “We send kids to college who otherwise couldn’t go” works. “We make widgets because we love making widgets” doesn’t.

The “How” of your Elevator Speech is how you do what you do. Simple, right? How do you send kids to college who otherwise couldn’t go? By matching them with grants, loan programs, and affordable colleges.

Here’s the ultimate test: If you gave your elevator speech to someone over 70 and someone else under 12, would they understand it? If not, try again.

Here is Guy Kawasaki’s elevator speech for his Alltop website – and while it’s a little longer than I would prefer, it definitely hits the mark: [Alltop] is a website where we aggregate news for all the topics. Think of it as an “online magazine rack.” We enable you to find the most relevant and recent news instead of the 30,000,000 matches that Google shows you. We do this by aggregating all the best news sources onto one page and displaying the five most recent stories from each one.

2. Open your Elevator Speech with the name of your company and follow it with your products and services you provide. Don’t speak in generalizations – this is your chance to show how different you are. Assume your listener doesn’t know your area of business, so don’t use jargon and acronyms.

Next, outline why your product is needed and what problems it solves. This makes your business real to your listener and shows how it makes life easier or more productive for your customers. Practice your speech over and over again, and deliver it with confidence and enthusiasm.

3. To make your pitch persuasive, you’ll want to be clear, credible and compelling.

We’ve already covered being clear – if the average person who isn’t in your industry can easily understand what you’re saying, then you’re on the right track.

So how can you add to your credibility? It’s not by comparing your business to someone else’s – it’s by telling what your business has accomplished. Even if it’s that you’ve signed your first 2 clients or you’ve held your first class, state your achievements rather than trying to tear down any perceived competition.

To be compelling, your solution should represent a dramatic improvement in your niche. Being a dollar cheaper or 2% faster isn’t enough, but showing a 2x improvement may make anyone sit up and take notice.

4. Don’t talk about yourself – talk about what you accomplish for the customer – how you provide the customer with value, solve the customer’s problem or give the customer opportunities.

5. Anticipate objections and head them off before they happen. Let’s say your company is doing what others have tried and failed at. “Why have all previous attempts to achieve ___ failed? Because they didn’t ____ (What you are doing.)

6. Avoid adjectives and phrases that have been done to death. “Proprietary, revolutionary, next-generation, state-of-the-art, synergistic, etc.” Words like these have been used so often that we no longer believe them.

7. When delivering your elevator speech, keep your body open. Don’t cross your arms, hold your hands in front of or behind you, or do anything that takes up less space. If anything, you want to be more expansive which shows you’re confident in what you say. For example, arms out to the side, or hands-on-hips, or gesturing are all fine.

8. To generate enthusiasm in your listener, all you have to do is show your own passion for your product, service or company.

9. Once you’ve made your Elevator Speech, exchange contact info and follow up with a phone call, email or some kind of communication the next day. Don’t wait – people soon forget.

A New Caffeine? What You Need to Know about Teacrine

By Brad Dieter

Teacrine is a new ingredient being used in pre-workout formulas. Learn what the research has to say about the supplement & why it might be helpful to you!

There is a famous saying, “Beer is proof that God wants us to be happy”.

My saying is, “Caffeine is proof God wanted us to actually get something done and not kill each other in the mornings”.

I think my saying is better and far more accurate. Also, I am convinced that caffeine has saved more relationships than beer has saved.

Caffeine is the bee’s knees. In fact, it is one of the most effective, legal ergogenic aids and is the key ingredient in almost every single effective pre-workout supplement on the market.

There is a fundamental problem with caffeine though: you habituate (aka you build up a tolerance).

Do you remember that glorious first day you took a pre-workout?

You slammed that sweet, delicious nectar of the gods, walked into the gym and simultaneously felt like you could rip the squat rack out of the ground and you might die from an anxiety attack.

Now when you take the same supplement you maybe feel a little blip in energy but that once Herculean feeling is gone.

The ideal supplement to aid training would be one that can be used to elicit a similar effect of caffeine without the habituation. You want the 100th dose to give you the same feeling as the first dose.

This is where Theacrine is paving a new path: all the pick-up, none of the habituation

Theacrine: What is it?

Theacrine is a small molecule found in plants. It has a molecular structure very similar to caffeine and in plants, is derived from caffeine (Figure 1). Aside from plants, it is being manufactured synthetically in laboratories for research, sports performance, and behavioral modification purposes.

Since its chemical structure is highly similar to caffeine, it functions very similarly in the human body with its main mechanism of action being to alter adenosine signaling in the brain; precisely how caffeine works.

It also impacts dopamine (the feel-good hormone) which is the reason it has also been shown to have small effects on improving mood.

There is one very interesting aspect to Theacrine, it looks like it may be much more resistant to developing a tolerance to (aka habituation) than caffeine. Habituation to caffeine often occurs within days.

In a small, preliminary study, scientists found no habituation or development of tolerance. While this was a small study and needs to be replicated it provides very strong hints at the potential of Theacrine as a new, effective caffeine-like supplement.

The one study that noted stimulation with Theacrine failed to find any tolerance over the course of seven days, a time frame where caffeine would normally show tolerance1. This suggests that the body either does not or may have a reduced tolerance to Theacrine, but this requires more research (including oral studies) to assess further.

Theacrine as a “pick me up”

We can’t be 100% on our game day 24 hours a day, 7 days a week. We often need something to push us through long days or hard workouts. I refer to caffeine as my “go juice” as it usually gets me rolling on my work at 4 AM. I also use it to power me through my midafternoon slump. Although by now my afternoon “pick me up” has turned into an entire pot of coffee.

Theacrine may fill this role and allow people to consume Theacrine without needing the dose-escalation I’ve hit (a whole pot of coffee means more time emptying my bladder than working…. this seems highly counterproductive to getting more work done by drinking all the coffee).

In one study, Theacrine showed tremendous promise as a caffeine replacement. Compared to a placebo, people consuming 200 mg of Theacrine experienced lower levels of fatigue. As with all things in science, findings need to be replicated in order to be considered meaningful. Indeed, a completely separate, independent study showed very similar findings2.

Theacrine as a sports performance supplement

Theacrine has shown very similar effects on perceived fatigue in people and works very similarly to caffeine, suggesting it may also be a great supplement to improve training.

While 200 mg of Theacrine appears to reduce fatigue, doses of 275 mg have been shown to increase time to exhaustion, meaning you can train longer (Abstract presented at the 2017 International Society of Sports Nutrition).

Currently, the upper end of the range of dosing has not been well established and we don’t know where consuming more equals more performance or just is a waste of supplement.

Pairing Theacrine with Caffeine

As Theacrine and caffeine work on the same pathways it is likely the co-consumption may improve Theacrine’s performance.

One unpublished study (being in the research world has its perks) did demonstrate that consuming Theacrine along with caffeine increases the efficacy to Theacrine supplementation. The whole may indeed be greater than the sum of its parts.

Soooo will it kill me?

Going beast mode and training hard is legit, but if you die from consuming something crazy and can’t train anymore you will experience the ultimate loss of your gains. Anytime a new supplement hits the market the very first thing that needs to be done is a test of its safety.

Overall Theacrine gets a two thumbs up for safety for most of us young, hungry gym-goers. Scientists took 60 men in their late teens and early twenties and gave them 300mg of Theacrine, 200mg of Theacrine, or placebo (lame) for 2 months and looked to see if anything wonky happened with their hearts or their overall metabolism.

Basically, they found what my grandpa used to call, “what the little boy shot at”… nothing3. Resting blood pressure looked awesome, resting heart rate was rock solid, breathing was fine and nothing crazy happened with their blood lipids or their glucose. Theacrine passed the bar with flying colors. It looks pretty darn safe.

The Wrap Up

We all need a solid go-to supplement to help push through a brutal Friday afternoon in the office, an early morning or late night training session, or even something to give you some steady focus and a little pep in your step during your daily routine.

Caffeine is awesome for that, except you habituate to it and you have to scale the dose to ridiculous levels after a while.

Theacrine has emerged as a potential supplement to fill a role caffeine-filled for decades and most evidence suggests it is more resistant to habituation than caffeine.

references
  1. Locomotor activation by theacrine, a purine alkaloid structurally similar to caffeine: involvement of adenosine and dopamine receptors.
  2. The effects of Teacrine™, a nature-identical purine alkaloid on subjective measures of cognitive function, psychometric and hemodynamic indices in healthy humans: a randomized, double-blinded crossover pilot trial.
  3. Safety of TeaCrine®, a non-habituating, naturally-occuring purine alkaloid over weight weeks of continuous use.

The 12 Dumbest Social Media Mistakes

Social media sites provide an unprecedented opportunity to network and grow your business online. Don’t throw away this golden ticket by making these 12 costly mistakes!

1. Posting long, messy, nasty URLs. Use a URL shortener like bit.ly.

2. Posting too often. Rein this in by posting only when you actually have something significant to say.

3. Not spacing your posts. Sending 20 posts in 10 minutes and then not posting the rest of the day is – well – dumb.

4. Not making sense. Posting, “ARGGHHH” with no other information just annoys people. Post complete thoughts that actually mean something.

5. Too much personal stuff. You’re doing social media to promote your business or service, right? Then keep it 90%+ business and less than 10% personal.

6. Being boring. Posting that chocolate tastes good (No! Really??) or that you had cold cereal for breakfast is so……..
~ yawn ~
……………….
Excuse me, I fell asleep for a second.
See what I mean?

7. No picture. Yes, you need a profile picture. And yes, it should be a good one. If need be, pay to get your portrait taken – it’s worth it.

8. Wrong picture. Your profile picture needs to be of YOU, not a puppy or a cheerleader (unless the puppy or cheerleader is you.)

9. Not giving credit or attributing the wrong source. Give credit where credit is properly due. Always.

10. Being wrong. Again, check your facts if you’re unsure.

11. Being a jerk. No matter how much you disagree, the other person is never an idiot, a moron or a jack***. Remember, once you put it on the net, you can NEVER take it back.

12. Getting political. You’re entitled to your own politics, but they have no business mixing with your business. Keep them 100% separate at all times.

13. Using TrueTwit. Someone wants to follow you, so you punish them by making them click a link and enter CAPTCHA code? What a great way to frustrate new followers and lose them in the process.

14. Ignoring shares and RT’s. Someone retweets or shares something of yours, what do you do? If the answer is nothing, you lose. Instead, THANK them for sharing your content and start a conversation.

15. Spamming. Think about community, relationships and building trust as your first priorities. Yes, you can send out an affiliate link now and then, but most of the time you should be sending content or having a conversation.

Most marketers using social media make at least 3 of these mistakes regularly… But not you. You’re smart. You read this article, and are going to use social media wisely, and profitably from now on!

10 Creative Ways to Engage People On Social Media

Social media platforms offer a great way to create new connections and strengthen existing relationships. Here are 10 simple ways you can engage people on social media to develop more meaningful, and potentially profitable friendships and partnerships.

1. Acknowledge. It’s no accident that this is #1. Comment on your friend’s statuses and posts. Reply to their tweets. Interact. Acknowledge when they say something bright, funny or helpful. The fastest way to engage others is to meet them halfway.

2. Like and retweet. Maybe you can’t respond to everyone, but it only takes a second to give a like on Facebook or retweet on Twitter, and it makes the other person appreciate you all the more.

3. Don’t tell – tease. Next time you post a new article or blog post, don’t tell all. Instead, simply post a teaser that gets your readers wondering what the post is about. And don’t forget to add the link – the better the tease, the more clicks you’ll get.

4. Play caption-this-photo. Find a weird/strange/bizarre/humorous photo, and then ask your friends and followers for funny captions.

5. Offer weird trivia and facts about interesting things. For example, “To keep food from freezing, Eskimos use freezers.” or “In the 1830s ketchup was sold as medicine.” Here are some weird facts that will get you started: www.triviachamp.com/Weird-Trivia-Facts.php

6. A variation on #5 above – ASK weird trivia questions. You can do this one of two ways: Either ask a question they can find online, such as; “How many dimples are on a golf ball?” or “What is the only domesticated animal not mentioned in the Bible?”

The second way is to ask a trivia question they cannot find online. Example: “How did I earn $674 in one day when I was 12 years old?” Or if you’re good at research, you can find something online that’s obscure, such as; “About 100 people choke to death each year on what common object?” (Answer: A ballpoint pen.)

7. Play “who-said-it.” Post a quote from a movie you’re watching and ask people who said it and what’s the name of the movie they said it in.

8. Update your photo. This works better on Facebook than on Twitter, because on Twitter the photos are so small, to begin with. But on Facebook, you can post a new photo every day if you like, and because people notice photos before anything else, they’ll notice yours.

9. Play “fill-in-the-blank.” You make a statement but you leave one or two of the words blank. This way your followers and friends can complete it. HINT: Always make the statement about THEM, not about you. Try to use potentially humorous subjects. For example: “I like to ___ while I’m ___.” or “In bed, I often ___ while thinking of ___.”

10. Ask. Ask for thoughts, opinions, help, advice, etc. People love to be asked and will take the time for surprisingly thoughtful responses. NOTE: Be sure to THANK them!

Employ a few of these social media engagement strategies, and become a someone that consistently creates new value and interesting content that attracts people deeper into your circle of influence.

Study Proves Getting Up Early Is Not Good For Your Health

By Michael Normandin

Many people are often told that being the early bird is a good thing, but is it?

Scientifically speaking, it may not be according to SCMP, the University of Westminster. They found that individuals who got up between 5:30 a.m. and 7:30 a.m. actually had higher amounts of the stress hormone cortisol, which is basically a combination of both nerve and hormonal signals. It also found that people who got out of bed before 7:30 a.m. reported having more muscle aches, cold symptoms, headaches, and even lower moods.

Although, this might not be your fault. Biotechnology company 23andMe actually realized that around fifteen regions of the human genome were linked to being a morning person. What this could mean is that our bodies might just be hardwired to wake up at a certain time.

Despite all of that, there are still a few reasons why someone might want to wake up at four in the morning. In short, there’s nothing stopping them from getting a lot done and out of the way while everyone is asleep. For example, if someone needed to work out, it’s probably better to do it in the early morning since there would be fewer cars and people on the road, ultimately making it safer. On top of all that, your body might just prefer waking up later on in the day and there could be little you can do about that.

What this new information could do is technically change how people plan their days. If someone can probably be far more productive in the long by not being slowed down with a head or muscle ache then it would be a good idea to consider. This is especially true for high school students who often complain of not getting enough sleep, although, this is probably due to them not going to bed early enough.

The bottom line here is that it really depends on who you are as a person and what you’re going to be doing at that hour in the first place. You might not even have a choice in the matter considering how the human body operates.

Conquer Your Fear of Failure in Business

Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk than to risk and lose. When you fail at something, it’s natural to worry about what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego-oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery-oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, but you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly, you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work and you chuck the whole thing. Why? Low self-confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually, it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self-confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

How And Why To Take Omega-3 Fatty Acids

By Bodybuilding.com

Why: In addition to being a source of caloric energy, fatty acids (FAs) are something every cell in your body uses as the foundation of its fluid membrane. Since cells are constantly being rebuilt and destroyed, you can hopefully understand why having a diet high in essential FAs (EFAs) is necessary to support optimal health and fitness.

FAs are also critical as metabolic precursors for hormones and they help your immune system operate properly. Notably, when consumed in adequate amounts and ratios to other FAs, certain FAs provide a potent anti-inflammatory response which is necessary to recover rapidly from intense workouts or the stress that occurs because of inadequate sleep, a poor diet, or other environmental and lifestyle stressors.

In one well-designed study, when 4 grams per day of a certain FA was consumed in the absence of any other nutrients, there was no direct effect on stimulating muscle protein synthesis or pathways that lead to increased muscle growth in healthy, but physically inactive men and women. However, when blood levels of insulin and amino acids were increased, the EFA supplement increased the anabolic effects by approximately 50 percent over what occurred in response to just the insulin plus amino acids.[4]

The upshot for you: EFAs don’t just offer great benefits on their own, they also make other nutrients work even better.

What: Omega-3s are particularly important forms of EFAs, should be supplemented regularly, and occur in higher concentration in fish than plants. Fish-derived omega-3s also yield a higher concentration of two powerhouse EFAs, docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).

When buying an omega-3 supplement, reach for those that provide the FAs in natural triglyceride, or free fatty acid form. The other most popular options include ethyl ester, concentrates, or “pharmaceutical grade” forms, all of which are required in higher doses to provide comparable rises in blood levels of what occurs in response to lower doses of the naturally occurring form. Even then, the ethyl esters don’t appear as consistently or nearly as effective as when omega-3s are provided as free fatty acids.[5,6]

How: To support a healthy inflammatory response to exercise and other forms of physiological stress, as well as to support mood and mental health, and promote a healthy heart and healthy-looking skin, consume at least 2.8 grams per day of combined EPA and DHA, in about a 1.75:1.00 ratio of EPA to DHA.

Also, the more processed grains, refined vegetable oils, eggs, and other poultry, red meat, pork products, cheese and other forms of dairy that you consume, the more your fat intake will tilt toward omega-6s. This increases the need for omega-3s to achieve a healthy ratio of omega-6 to omega-3. An even 1:1 to not more than a 4:1 ratio is optimal; a typical Western diet is in excess of 18:1 omega-6s to omega-3.

Life is Short! Seize the Day!

Don’t be alarmed, but right now I want to shake you by the shoulders and slap you silly… Because I suspect you’re fast asleep at the wheel of life.

Well I have news for you, and I’m sure you’ve heard it before but maybe, just maybe this is the time when you finally sit up and take notice and start making some real changes in your life, because…

Life Is Too @#$Z&% Short!

Remember when you were a child and you believed life just goes on and on and on?

And now here it is, barely a few minutes later (or so it seems) and you discover that a major chunk of your life is now forever gone.

What the heck happened to it??? Did you blow it like someone blowing money on the horses? Or did you make the most of every moment?

There are millions of people who struggle just to make it through the day. They’re in jobs they hate, lives they don’t like doing things that hold no interest for them. And yet the clock ticks for them as it does for the rare person who is completely happy and content doing what they love to do.

Doberman Dan wrote something that fascinated me. I don’t know where he got these numbers, but they’re enough to shake awake anyone slumbering through life:

You’ve got 78 years on this earth, statistically speaking.

You spend 1/3 of that time sleeping so that leaves you with 49 and 11 months of “awake” years.

Subtract hours in school and that leaves you with 46 years and 4 months of your life remaining.

Subtract 91,000 hours on a job and you’ve got 35 years and 11 months remaining.

Subtract time driving, running errands, brushing your teeth, etc., and you’re now down to 32 years and two months.

Subtract eating, drinking, shopping, etc., and you’ve got 25 years and 10 months left.

Subtract chores and you’re down to 20 years and 1 month.

Subtract taking care of children and family, along with watching TV, playing video games and wasting time on the Internet and you’re now down to 9 years and 6 months of your life remaining.

78 years on this planet (if you’re lucky) and only 9 of them are yours.

See what I mean? Life is too @#$Z&% short.

Life is too short to let fear rule. Open your mind, arms, and heart to new things and people. Take a chance, push through fear, let go of guilt, break down your goals to achievable steps and get moving TODAY.

Life is too short to be unhealthy. Get moving and get active and stop eating crap food, especially if you want to make it to 78+ and enjoy the journey.

Life is too short to be full of regrets, just as it’s too short to dream about your ‘glory days.’ You can’t start the next chapter of your life if you keep re-reading the last one.

Life is too short to be a slob. If you’re disorganized then you’re wasting time looking for things and wasting more time not doing the things you want to be doing.

Life is too short to be negative. Yes, occasionally negativity seeps in. But when negativity rears its ugly head you’ve got to beat it back with everything you’ve got, and never under any circumstance do you invite it in or ask it to make itself at home.

Life is too short to deal with or even think about rotten people. Are you worried about what that nasty person said about you? Why????? Life is too short to stress yourself with people who don’t even deserve to be an issue in your life.

Life is too short to keep up with the neighbors. Do you care how many new cars or televisions they have? I can’t think of anything more irrelevant than what the neighbor blew money on today.

Life is too short to be in a job you hate. If you’ve never had a job you hated, all the words in the world couldn’t explain this to you. But for the other 95% of people who know what I’m talking about, no explanation is necessary.

Life is too short to be poor. Yes, you might start out poor and that certainly isn’t your fault. But there comes a time when your finances are exactly what you make of them. There is nothing noble about being poor – it’s like having a ball and chain around your throat that stops you from living the life you want and instead wraps you in layers of stress and anxiety. If you don’t have the money you want, then get busy and make it. And yes, I do believe Internet Marketing is still hands-down and bar none the best way a person can go from poverty to wealth in a relatively short amount of time (2 to 10 years.)

You and I and every single person we love are terminal – it’s just a matter of time. And every day we have a little bit less of that.

I’ll let the quote master Mark Twain have the last words…

“Life is short, Break the rules.
Forgive quickly, Kiss SLOWLY.
Love truly. Laugh uncontrollably.
And never regret ANYTHING
That makes you smile.”
– Mark Twain

15 Tips to Sell More Non-Fiction eBooks

Whether you’re selling eBooks to make immediate profit, to build your list of buyers or to position yourself as an expert in your field, here are 15 simple ways to get more buyers.

1. Know your target market, find out where they hang out and then be there. Whether it’s forums, blogs, websites, etc., find out their favorite haunts and then figure out ways to get your book seen and talked about without spamming. Frankly, half the battle of selling more ebooks is knowing where your best customers are. Far too many marketers and authors are promoting their goods anywhere and everywhere, rather than concentrating their energy where they will gain the highest return for their efforts.

2. Use video. A 2-3 minute video about your book can be the perfect lure to use in social media to get people interested and heading over to your sales page.

3. Give away the first 1-3 chapters of your ebook. People want to know if they’re getting quality and the fastest way to prove they are is to give them the first chapters for free. Include a detailed, benefit-laden and curiosity provoking table of contents, as well as a cliff hanger at the end of the last chapter you give away. Be sure to place the order page link at the end of the free chapters as well, along with instructions to click the link to immediately get the rest of the book.

4. If you don’t want to give away the first few chapters, consider creating a special report that includes some (not all!) of the best information from the book. In the report you’ll mainly tell them what they should be doing, but not ‘how’ to do it. This way they need to buy your book to get the results they seek.

5. If you haven’t launched your book yet, build up anticipation for it. Build a waitlist, use email and video to disseminate information, and basically get people excited to get the book when it arrives.

6. Offer a discount for a specific time period when the book is first launched to quickly ramp up sales and get testimonials.

7. Get testimonials before you launch. Give your book to prominent people in your niche and to people in your own network asking them to review it for you.

8. Make it super easy to order. Regardless of how you distribute your ebook, make the sales process as seamless and easy as possible. The more hurdles they have to jump through to get your book, the more likely they are to click away before completing the sales process. If you are selling the book from a sales page, make the sales page match the ebook cover with the same colors and same type of graphics for a seamless experience.

9. Use keywords in your book title and your website URL. This can make it easier for prospects to find your book.

10. Run contests via social media to give away free copies of your book.

11. Do webinar joint ventures. Find list owners, bloggers and affiliates in your niche who will promote a webinar to their readers. You provide free training on the webinar and then sell your book at the end, splitting the profits with the list owner.

12. Offer a free coaching course in conjunction with your book. This course is delivered automatically via autoresponder and helps the purchaser to get the very most out of your book. This can get some fence-sitters to act, since they can see how this will make the book more useful and increase the odds they’ll get real value from it, instead of letting it gather cyber dust like so many other books they’ve purchased.

13. Hold an affiliate contest. Some affiliates will go all out just to get the bragging rights of having won the contest.

14. Find bloggers in similar but non-competing topics whose readers would benefit from your book. Send them a free copy and offer a special deal just for their readers.

15. Hold a challenge. Ask for volunteers to go through your book, implement the information with your help, and report the results. This can gain a lot of social media attention, depending on your topic.

5 Ways to Boost Your Immune System Naturally

By Cathy Wong

Even the healthiest of people get sick every now and then. But by fine-tuning certain aspects of your health routine, such as diet and stress management, you can help strengthen your immune system’s defense against bacteria, toxic chemicals, and viruses that cause conditions like the common cold and flu.

Here are five ways to support your immune system naturally.

Diet

Following a diet rich in antioxidants is essential to supporting your immune system. Abundant in many fruits and vegetables, antioxidants combat free radicals (chemical by-products known to damage DNA and suppress the immune system).

Choosing healthy fats (such as the omega-3 fatty acids available in oily fish, flaxseed, and krill oil) over saturated fats (found in meat and dairy products) may help increase your body’s production of compounds involved in regulating immunity. For an additional immune boost, try adding garlic (shown to possess virus-fighting and bacteria-killing properties) and ginger (a natural anti-inflammatory) to your meals on a regular basis.

Drinking plenty of water and steering clear of sugary beverages, like soda and energy drinks, may also help fend off infection by flushing out your system. 5 Foods to Supercharge Your Immune System

Exercise

Working out regularly can mobilize your T cells, a type of white blood cell known to guard the body against infection.

In a 2006 study of 115 women, participants who engaged in moderate exercise (such as brisk walking) for an average of 30 minutes daily for a year had about half the risk of colds as those who did not work out routinely.

Regularly engaging in intense, vigorous activity like running, on the other hand, may weaken your immune function and leave you more susceptible to viral infections. However, animal-based research suggests that supplementing with the antioxidant quercetin could reduce flu risk among athletes. Exercise and Your Immune System

Stress Reduction

Chronic stress can have a negative impact on immunity, according to a 2004 review of 293 studies with a total of 18,941 participants. The review suggests that while short-term exposure to stressors can rev up your immune defense, prolonged stress may wear down the immune system and increase your vulnerability to illness.

To keep your stress in check, incorporate a relaxing practice like meditation, yoga, or deep breathing into your daily routine. Or try tai chi, a gentle Chinese martial art found to increase immune defense against shingles in a 2007 study of 112 older adults. How to Reduce Stress so You Don’t Get Sick

Sleep and Hygiene

Simply keeping your hands clean is one of the best ways to ward off illness, according to the Centers for Disease Control and Prevention. Make sure to wash your hands for 15 to 20 seconds (using warm water and soap) before preparing food or eating and after coughing, sneezing, using the bathroom, or touching public surfaces.

Another healthy habit vital to preventing sickness is getting a full eight hours of sleep each night, which may help regulate immune function.

Herbs and Supplements

Although scientists have yet to determine whether vitamin C can enhance immunity, there’s some evidence that this antioxidant can reduce cold incidence.

Herbs such as andrographis, AHCC, astragalus, echinacea, and elderberry, meanwhile, may help reduce the duration and severity of your sickness if taken as soon as you start to experience cold or flu symptoms. Herbal Treatments for Cold and Flu

Using Natural Remedies

Keep in mind that scientific support for the claim that any remedy can prevent or treat colds and other infectious illnesses is limited.

If you’re considering the use of any remedy, make sure to consult your physician first. Self-treating any condition and avoiding or delaying standard care may have serious consequences.

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