How do you get your readers to RACE to open your emails the moment they arrive in their inbox? Here’s one way to do it. It’s kind of sneaky but if you condition your readers properly, it can work really, really well.
First, you already know that paying customers are worth far, far more than freebie seekers. So why not make an offer to your freebie seekers that even they cannot refuse?
And in the process, why not get them to open (and read) your emails?
Here’s how it works: Every few days or every few emails, you have one of your links go to a wonderful $1 or $5 deal, but only for the first x number of people.
This might be a product that normally sells for a great deal more, a resale product, something you no longer sell, etc. So long as it still has real value, you can use it.
Your link can be obvious or disguised. For example, you might send an email promoting xyz product, but your link goes to your special offer until it’s sold out, and then it directs back to the xyz offer. And on your special offer page, be sure to have a prominent link to the offer mentioned in the email.
The following day, you can congratulate those who got the special deal, and remind the other readers that they, too, can grab these deals if they pay attention and if they’re fast.
You’ll want to condition your readers ahead of time to always be looking for these deals by opening your emails and clicking your links.
You can even get tricky. You can have the link go where you say it will, but then embed an Easter egg on the page that leads to the special offer. If they read your email, they’ll know where to find it.
There is a trade-off here. While you are conditioning your readers to open your emails and click your links, you’re also training them to look for special deals. So while your opens and clicks should rise dramatically, the money you make per open and per click could drop off slightly. You’ll want to test this.
Odds are you’ll still make more money because so many more people are opening and reading your emails and clicking your links. This means more sales of the products you promote, not just the special deals.
Did you know that one of the biggest reasons why most people don’t get the wealth and the life they want is that they don’t actually KNOW what they want?
Although you may think you want to be wealthy and successful, the truth is that majority of people actually spend more time thinking about what they DON’T want rather than what they DO want.
For example, have you ever had any of these thoughts?
“I don’t want to be poor” “I hate being in debt” “I don’t want to be paying rent forever” “I’m tired of struggling” “I don’t want my kids to go without” “I don’t want to be a failure”
Yes, most of us have had these kinds of thoughts before…
And the problem is that focusing on what you don’t want actually prevents you from attracting wealth in your life.
Instead of manifesting that promotion, that business opportunity, or that unexpected windfall, you end up manifesting more debt, bills, and hardships!
So, how are self-made millionaires different?
The difference is that even before they became rich, they DREAMED of being wealthy and successful.
They literally had a “rich brain”.
Rather than dwelling on what they were lacking in their lives, they focused on the steps they were going to take each day that would lead them to the successful future they desired.
So, today I want to help YOU to develop the mindset of a millionaire, by teaching you these three simple steps to programming your mind for wealth.
These steps have helped me to get to where I am today, and I hope they help you to get on the path of achieving great success!
Step One: Set a target
The first step is to set a specific goal for your financial future.
Think about what you really want, and try asking yourself the following questions…
How much money do I want to have in the bank? What kind of job and salary do I want to have? Am I happy working for others, or do I want to become my OWN boss? What kind of assets do I want to own? What kind of LIFESTYLE do I want to live?
It may be that you want to earn an income of over $100k per year, it may be to own a house mortgage-free, it may be to start up a successful business, or it may be to simply make an extra couple of hundred bucks a week so that you can start living the lifestyle you want.
Any target you want to achieve is great – the important thing is that it is what YOU want for your future, not what anyone ELSE wants.
Don’t worry about HOW you are going to achieve this goal right now (that’s the job of your subconscious!) – simply come up with a target that makes you feel really, really excited.
Step Two: Determine your REASONS for setting that target
It’s important to know the reasons WHY you want to be wealthy, because these reasons can determine whether or not you will achieve your goal.
Is it because you hate the job you’re in now, or because you’re terrified of the thought of struggling with debt and bills forever?
Or, is it because you have a dream to turn your passion into your day job, or you dream of becoming financially free so that you can live your dream lifestyle?
Wanting something out of passion and determination is a million times more powerful than wanting something out of fear, so it’s important that your reasons are positive and motivating.
For me, the reason I wanted to be wealthy was for financial freedom.
I’ve never had really expensive taste, and my luxury assets stretch as far as a nice condo and a Mercedes AMG… which of course are both very nice to have.
But what I love most about being wealthy is the freedom.
I love being able to spend majority of my time helping people, and travelling the world. And I love knowing that I would never have to work again even if I never made another penny in my life.
So, what is it about wealth that YOU want? What are the good things that would come from having an abundance of money? What would financial freedom enable you to do?
Here are some ideas:
To be able to provide a great lifestyle for my family To be able to travel and go on vacations when I choose To be able to buy my dream house or dream car To be able to do the kind of work I love, and work the hours I choose To feel successful, valued and proud of what I have achieved Give yourself some time to think and then write down 2-3 reasons why you want to be wealthy.
Step Three: Align your brain with your target
The last step is to align your brain with your target.
The clearer and more specific you are about what you want to achieve, the harder your brain is going to work to make it happen.
So right now, I want you to try to actually visualize yourself achieving the goals you have set yourself, and picture how you will be FEELING in that moment.
Seeing that million-dollar balance when you log in to your online banking Picturing yourself opening that dream business… Welcoming your friends and family to your beautiful new home (that you own mortgage-free)… Picturing yourself picking up that dream car from the lot… Telling your kids about the amazing holiday you’re about to take them on…
Whatever your dream is, the more you practice visualizing in your mind, the more likely it is to become your reality.
Your subconscious mind sets out to attract into your life the things you think about MOST. So, make sure that the things you think about are things that you want.
Keep going over these three steps, and as these thoughts, images, and feelings of wealth are absorbed through repetition by your subconscious, you’ll soon find your life beginning to change in amazing ways you’d never dreamed possible.
Method #1 is the method chosen by nearly all online marketers, and it goes like this:
You have a great idea. A terrific idea. The idea of the century.
Or just a good idea.
In any case, you think about it. You do some research. You talk to your friends and see what they think.
And then you go for it.
You execute the idea, make the product or service, and wait for people to buy.
Except that they don’t. No, it’s not your marketing – your marketing is fine.
No one is buying because you are just one more bit of noise in a very noisy world.
You’re just one more person trying to sell something.
And they don’t have time for you.
It’s nothing personal. It’s reality.
Then there is method #2:
You have a great idea. You do some research, talk to your friends and so forth.
You decide to go for it.
But you don’t start with making the product or service.
Instead you focus on finding the audience and building a list.
You build a list of a few hundred people interested in this exact thing.
Then you build your product, and you tell your list.
And your list pays attention to you.
You are no longer an interruption in their day.
They asked you to email them.
And they buy.
You can even use this list to tweak your product, validate your product, presell your product… do you see how powerful this is?
Here are two examples of putting this method into action, courtesy of Video Fruit.
Case Study #1: 250 subscribers and a $10,000 product launch.
John buys a WordPress theme from Michael Hyatt. John realizes the theme is difficult for new users, and people could use help with it.
So John creates an email list around this theme, and then creates a course on how to use the theme.
He got 250 people who were interested in getting help with Michael’s theme, and sold $10,000 worth of the product.
From the time he thought of the idea to the time his product launch ended was 30 days.
The product itself was sold for 7 days.
Imagine if you got the same results and repeated this every month.
Case Study #2: 2,000 subscribers and a $325,000 product launch in 90 days.
Katherine wanted to create a journal that boosted productivity. So she built a list around the topic of journaling for productivity, and created and sold her journal. From start to finish it took her 90 days.
She launched on Kickstarter but used her list to jumpstart the campaign. Thanks to her list, her campaign received $40,000 in 4 days from her list, and the campaign took off from there.
She succeeded because she didn’t try to get everyone on Kickstarter to buy her product. Instead, she focused on her email list, and once she got them to buy, everything else fell into place.
Building your audience first, and then creating the product to sell to them has tremendous advantages.
Plus it’s just plain easier than building the product first, and then trying to find an audience.
Here’s what to do:
Choose your niche – something profitable with lots of interested people, like health and wellness or self-improvement or business.
Choose your sub-niche – the small niche within a niche that you can be the master of, making you the sub-niche ‘leader’ if you will.
Create an offer they crave – this will be your lead magnet to attract people to sign up. NOTE: Sometimes it can be as simple as an announcement list that will tell them when the solution to their problem is available.
Cultivate relationships with your audience. Keep your readers interested by continuing the conversation you’ve already started.
Cultivate real relationships with your peers, so you might gain access to their audiences later.
Validate your idea or offer with your subscribers, to make sure you’re on the right track. Ask for feedback and make any adjustments you see fit.
[Optional: Do a pilot run selling a very limited number of copies at a discount, to get feedback and further refine your product.]
Launch when you have enough subscribers to make it count. The actual number will depend on your topic and niche. You saw from one of the case studies above that it can be done with just 250 subscribers if the topic is narrow enough.
Does this all sound somewhat backwards to you? We’ve been conditioned to think we should make the product first and then find the customers.
But if you do it the other way around, you’ll know in advance if you’re on the right track.
And when you do launch, you’ll be making sales from Day 1, which is far better than launching, then scrambling to get traffic, and finally realizing you’ve wasted your time.
The next time you have a great idea, give this technique a shot.
There is no reason in the world why you can’t have your own $5,000-$10,000 launch in 30 days if you follow this plan.
You hired someone to do some writing for you. Problem is, the writing itself isn’t exactly what you’re looking for. Or maybe it’s just not written well, or you need some changes…
Or perhaps a marketing colleague has asked you for feedback on their writing, and frankly you hate it.
What can you do to help the person make the appropriate changes, without offending them?
Try making it about you and not about the writing.
For example, instead of saying, “The chronology is confusing,” you tell them that you got confused by the chronology.
Instead of, “The dialogue sounds too contrived,” tell them you’re having trouble relating to the dialog, and give them a specific example of what you mean and how it could be changed.
By making it about you, you’re not insulting the work or the author. You’re simply offering your own experience of the writing.
This helps no matter what you’re critiquing – software, artwork, a website, etc. You can also use the phrase, “Have you considered…” to make a suggestion they can think of as their own.
Business is a people sport, and you must develop skills to successfully communicate with and offer honest and sometimes painful feedback to others while maintaining rapport if you expect to be successful.
Apply some of the tips above and be sure to give feedback without hurting feelings… Of course, these same strategies can be helpful in your personal relationships as well.
Whether you are a Blogger, Internet Marketer or a Business, you need an autoresponder. Whenever I mention email autoresponders I always get that weird look from people and the question of why they would need it.
So I want to clear up what it is and why it is needed.
What is an Autoresponder?
First, let me define what an autoresponder is. I use Aweber (affiliate link) to handle my autoresponder service. What this does is allows me to place a form on my site that asks a visitor to give me at least their name and email. This is done normally in exchange for something.
This can be a newsletter, a coupon, a free gift etc… Once they give you the name and email they automatically get sent their gift.
Then that person can start to receive emails that you setup automatically, as many as you want. These emails deliver a message that you feel that person should be receiving to either market or inform. Plus you can send emails to the entire email list that you build when you have announcements or specials etc..
So what can you do with it?
First, I like to look at an auto responder as “auto marketing”. For some of you I just said the “M” word! Marketing is not a dirty word! It is all around you, you do it every day!
I recently was told that I should not tell people that I am in marketing because it scares people. If you are scared by marketing, then I can’t help you. It is essential to the survival of any business, and the success of any individual. You have to market yourself throughout your entire life.
With an autoresponder you can set up small email messages that are automatically sent at intervals you determine. These can be used to market your product to the customer or your business.
This person has taken an interest in what you have to offer and now you have a chance to automatically market to them on a daily basis if you wish.
You can also look at an autoresponder as “auto informing”. Sometimes marketing may not be the right term. Informing may fit better. An autoresponder is a great way to give someone more information about you, your products or your company.
Sometimes that little bit of extra information can go a long way in building trust. An autoresponder can do that for you. One of my business clients is an appliance service. We set up the auto responder to send out 3 initial emails that teach the customer tips on how to maintain their home appliances.
In this case he is not necessarily marketing but is informing the customer in order to build trust.
Another great way to use an auto responder is for “auto retaining”. This is the area that most businesses fail at. They spend so much of their efforts trying to bring in new customers. They forget that retaining the current customers is much cheaper.
You can send out short emails thanking them for their loyalty. Offer discounts to customers on the list. Ask for referrals. There are many ways to use an autoresponder to retain current customers.
The bottom line is that an autoresponder can “auto communicate” for you. That is the most important thing. It captures leads and communicates whatever message you want to them.
An autoresponder can be the difference between a shopper and a buyer. Once they have filled out that form they have told you that they are interested in a service or product you have.
They willingly gave you their information and if you use it wisely you can gain not just a customer but hopefully a lifetime customer.
The most important thing with the autoresponder is to make sure that you have a call to action at the end of each email. Whether it is to buy something, visit the site or even just to reply to the email.
An autoresponder can be huge for a business or even if you are just trying to get information out!
If you’re starting to work from home or just got a remote position, you’re probably looking forward to not spending time on a frustrating commute and staying in your pajamas until noon. Enjoy that for the first day or two! But if you’re planning to work from home for an extended period of time — or permanently — there are a few ways to make sure you can be productive at your job while still enjoying the perks of not having to travel to an office.
What works best for remote workers will vary from person to person. I’ve worked remotely in some form or another for the past five years and have found a routine that works for me, but your mileage may vary — and that’s okay. I think the most important thing to remember is to find what helps you stay focused, while keeping your work separate from your home life.
HAVE A SEPARATE WORKSPACE
A separate workspace doesn’t have to be a dedicated office with a door that closes (which is often not an option in smaller living spaces). It should be an area that mentally prepares you for work mode, whether it’s a separate room, a small desk set up in a corner of the living room, or a laptop at the end of the kitchen table. Ideally, it would be a place you don’t go to relax, like your bedroom or your sofa, and a place that other members of your household know is designated for work.
If you find you’re most productive with a laptop on the sofa, then by all means, set up shop there. It may take a bit of trial and error to figure out what area of your home is most conducive to getting work done.
ESTABLISH A ROUTINE, INCLUDING NON-WORK HOURS
This was the hardest part for me to adapt to when I started working from home: with devices that allow bosses and clients to reach us constantly, you can end up working 24/7. Try to start work around the same time every day if you can, and schedule breaks (including meals) around the same time if possible. I would also advise not eating in your work area, but I can’t put myself up as a good example — all journalists tend to eat at our desks, even the remote ones.
Ideally, you should try to get some outdoor time once a day, to get coffee or walk the dog, so you don’t go too stir crazy.
Working remotely can feel isolating at times, so as part of your routine, try to interact with your co-workers regularly (yes, introverts, even you). Chatting over messaging apps like Slack (even just saying “Hello!” when you sign on in the morning) and holding meetings over Zoom or another video app are two quick and easy ways to stay in the loop. However you connect, don’t let email be the only way you interact with colleagues.
Finally — and this is the rule I violate most often — try to end work at the same time every day. Obviously, there will be times when a late deadline or project needs after-hours attention. But in most situations, a 10PM work email can wait until the following morning for a response.
DRESS THE PART
Look, one of the biggest selling points of working from home is that you can wear what you want. This is true, and some days, especially if it’s miserable weather or you’re not feeling 100 percent, indulge a little and wear sweats and comfy socks. But to keep a sense of routine, try to get dressed and do it around the same time every day. This might sound a little odd, but I find that in addition to jeans and a comfortable shirt, wearing shoes (instead of slippers or just socks) helps me keep that sense of work vs. relaxation. I’m not talking about the most expensive shoes in your closet; sneakers, flip flops, or other comfortable footwear are just fine.
KNOW YOUR BODY
I splurged on a good desk chair when I first started working from home, and you may find that’s a worthwhile expense; it’s hard to work if your back is bothering you or you’re not comfortable. Definitely make time to get up and walk away from your desk at regular intervals to stretch your legs (one colleague is a fan of regular breaks for a few sun salutations) and make sure your work area is well-lit so you don’t strain your eyes. The American Academy of Ophthalmology recommends the 20-20-20 rule: every 20 minutes look away from your screen and focus your eyes on something 20 feet away for 20 seconds.
DON’T HAVE KIDS
Ha, I jest. But in all seriousness, make sure everyone in your family (kids, parents, spouses, and anyone else with a key to the premises) knows that when you’re working you’re not available to help settle minor juice-box-related spats or engage in idle chitchat. Shared living spaces can get noisy, so if your workspace isn’t isolated from common areas, I strongly recommend getting some noise-canceling headphones to signal to others that you’re not to be disturbed and to avoid getting drawn into conversations that are going to distract you (shout out to my well-meaning husband who has a knack for this) while you’re on deadline.
If you’re going to try to do chores while you’re working from home, be realistic about what you can get done. Taking out the garbage or checking the mail are two ways to get away from your desk for a quick break, but it’s probably not practical to try to conquer that mountain of laundry all at once while you’re on the clock.
Another suggestion: don’t offer to be the on-call person for friends and neighbors. Of course you should help in emergencies, but if you’re always the go-to for package deliveries or to feed people’s pets “because you’re home anyway,” this can quickly become more time-consuming than is fair. Establish — and stick to — clear boundaries about when you are and aren’t available.
GET THE TOOLS YOU NEED
You’ll get a lot of advice about investing in various work tools, such as a standing desk or a separate work computer. If you have the resources to do this and think it will help you (and better still, if your company will reimburse you for these expenses), go for it. If your company is requiring you to work from home, find out what tools they’ll provide and what they’ll pay for.
In addition to the noise-canceling headphones, the only must-haves for my own work-from-home setup are a decent Wi-Fi connection, a computer that meets my needs (this will vary greatly depending on your job), and a reliable cellphone. But if you end up working from home long term, you’ll figure out what you need and what you can afford.
Quickly now – why do people buy from you? “Find a need and fill it, and you’ll be rich,” right? Probably not. People rush to buy what they want, they often delay buying what they need. Think about it…
Look at food – does anyone need spicy nacho corn chips? No. They need fruit, vegetables, grains and meats. They don’t need corn chips or snack cakes or cookies or candy. But what do they buy? Junk food. LOTS of junk food.
No one needs fast food, either. 5 minutes of planning in the morning and you can pack a nutritious lunch that’s actually GOOD for you. But what do millions of people do? They stand in line or sit in a drive-thru to buy a meal that is likely to make them feel bad, both after they eat it and again when they step on the scale, all because they WANTED the fast food. They didn’t need it. They would be better off without it. But that doesn’t stop them from going out of their way to get it because they WANT it.
Now then – are you selling to people’s wants, or their needs?
They need to brush their teeth, they want to have a sexy smile. They need to add gas to their car, they want to get to work without being stranded by the side of the road. They need to make money, they want to be rich without working. They need to lose 50 pounds, they want to have the energy to keep up with their kids during the day and still connect enthusiastically with their partner at night.
Are you in the Internet Marketing niche? Marketers need to get traffic, have products to sell and maintain an outstanding reputation online. But marketers WANT to make more money, have more time, worry less, work less, stress less, and be the envy of their ex-coworkers and a hero to their family.
See the difference?
Success is found when you sell what people WANT, not what they need.
A few months ago, I started the search for a new apartment.
I did my research, found some buildings I was interested in, and began doing some outreach—filling out web-based inquiry forms, emailing firstname.lastname@example.org email addresses, and so on.
From several, I immediately received a polite, friendly auto-response, thanking me for reaching out and saying they’d be in touch, giving me a phone number to contact should I need it, telling me where to find up-to-date unit availability, and more.
With others? Radio silence. No confirmation that my email was received, no useful information, no further point of contact—nothing. My emails just went out into the void.
Unsurprisingly, I went with a property management company that got back to me right away—first with a tailored, helpful auto-response, and then a personalized follow-up email from someone in the office later that day.
Auto responses can be a wonderful way to assure customers that you’ve received their email and that you’ll get back to them shortly. But, if implemented poorly, they can do doing more harm than good.
Here’s why you should set one up, what to avoid, and how to do it well.
Autoresponders assure customers their email was received
The biggest benefit of having an autoresponder set up is that it gives your customers a clear signal that you got their email and will be getting back to them.
It’s not comforting to send out an email and sit there wondering, “Okay, so—did anyone get this, or?” An auto-response that even says as little as, “Hey, thanks for your outreach—we’ve gotten your email and will get back to you ASAP” can help ensure that customers know they’ll be taken care of.
They make it easier to deliver a fast response (with an important caveat)
Some industries and business models are especially tied to fast response times. For example, if you run a reselling business on Amazon or eBay, you’re likely intimately familiar with the need to respond quickly (usually within 24 hours) to maintain a certain status as a seller. So, if this sounds like you, an autoresponder can be a great solution for that reason alone.
It can also cut down on the overall pressure of responding to inquiries as soon as they come in. You’ve sent the first response, reassured your customer that they’re in good hands, and now have a little more breathing room when it comes to the next outreach.
That said, an autoresponder does not take the place of a personalized response from a human on your team—and we’ll talk more about why later on.
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They cut down on duplicate emails and overall clutter
If your customer emails you and doesn’t get a response right away, what will they do?
They might email again. They might fill out your web form. They might call. Or, they may reach out to you on social, or leave some kind of review in a public place like Yelp or Google reviews.
At best, this creates clutter and duplicate outreach from the same person, which takes longer to sift through. At worst, you run the risk of negative attention to your business.
An autoresponder says, hey—we hear you, and we’ll reach out soon. So, your customer will be less likely to follow up via other channels.
Should you always, under all circumstances, have an autoresponder?
This isn’t necessarily an easy question to answer.
When done right, an autoresponder is always a good idea. But it’s better to forgo one entirely than have a bad one.
If your autoresponder is cold, robotic, and makes customers feel like one ticket in a sea of hundreds, it can actually do more harm than good. An auto-response that feels too impersonal can make customers feel even less cared for. If that’s what your autoresponder looks like, it would be better to hold off and respond with a personalized email.
On a different note, if your email volume is fairly low and you respond to emails quite quickly (within, say, 30 minutes or less), an autoresponder might be overkill. If you can respond to all emails right away (and good for you, if so!), you may not need an autoresponder. Or, you might want one just for specific types of inquiries that meet certain criteria, like emails received from your website form (more on that later).
Realistically, there’s no final word on the issue. We’d argue that autoresponders are a great tool and a good move for nearly all situations, but that it’s better to not have one at all then have a bad one.
So, here are the things to keep in mind when you set up an autoresponder, to make sure it’s helping you—not hurting you.
If your autoresponder sounds like a robot, shut it down
While an auto-response is a template, the goal should be to not make it feel like it came from a robot. That doesn’t necessarily mean pretending that every response is custom, but be sure to inject some warmth into your set responses.
The heart of a good auto-response is that it makes your customers feel heard and taken care of. If it feels too robotic, it’s potentially worse than no response at all. Sure, you got their email—but they’re just one ticket out of who knows how many others. Great.
So, what should you do to avoid this? Make your autoresponder warm, human, and sincere. This is a good place to pull out your email voice and tone guide (or write one if you haven’t already).
Keeping your auto-responses human is critically important. They should feel like a response from a real person; in the same way that your standard professional out of office message is just you, telling people how long you will be gone, a customer service-based autoresponder should thank customers for their outreach, and leave them feeling reassured that they’ve reached out to the right channel—and an inbox handled by a real person.
When done well, autoresponders are tailored and specific enough to make the person feel like they’re communicating with a member of your team. They let customers know that there are actual people on the other end who are going to take care of their issue or answer their question. Most importantly, they feel heard. So, work in your brand voice, consider signing off with your name, and focus on adding a sense of care and appreciation to your message overall.
Don’t use them as your only response
As mentioned earlier, your auto-response shouldn’t serve the place of a quick response from someone on your team.
One of the biggest missteps you can make with an autoresponder is viewing it as a substitute for a fast, personalized response. It’s a little like a “read” notification—an alert that you’ve gotten your customer’s email and will be following up. Done well, it should give your customers peace of mind that you did get their message, and buy you time to respond in a personalized, detailed way. It’s not an actual response, and shouldn’t be treated as such.
If email is one of your primary means of offering customer support, efficient, personalized, and helpful replies should always be your goal. So, don’t think of your auto-response as taking the place of personalized email customer service—it can only go so far.
Don’t promise what you can’t deliver
Will you respond with a personalized email within the hour? Within the business day?
If so, great! You’ve worked hard to get your email response times down. However, if you aren’t always able to follow up that quickly, don’t say that you will in your auto-response.
It’s fine to keep things general. You’ve gotten your customer’s email, thanked them for reaching out, given them their order number, booking reference number, or other record-keeping information, and stated that you’ll follow up soon. Beyond that, tying yourself to a specific timeline only works as long as it’s actually realistic.
Don’t set yourself up for failure by making promises that you can’t keep. Remember, an auto-response should work for you—not make the process of responding to customer inquiries more stressful and frustrating.
Tailor your messages
What does a tailored auto-response look like?
For example, let’s say you have a fillable outreach form on your website. You may also have your info@ or contact@ email addresses listed on your website, on business cards, or out in the world in other places. And, maybe you also have emails coming in via third-party sites that you work with (like rental platforms or ecommerce reselling sites). Overall, let’s assume there are multiple entry points by which customers can contact you.
In Outpost, you can set up autoresponders depending on how a customer reached out—a different responder for your online form, for general inquiries, for emails via third party platforms, and so on. You can also get even more specific and create auto-responses based on the subject line, recipient, and so on.
The more specific your responses, the easier to tailor them and make them feel warm, genuine, and human. While some email tools, like Outpost, allow you to get specific with your autoresponders, if you use Gmail, Outlook, or another email provider without Outpost added on, you may only be able to turn on one autoresponder at a time. So, to really tailor your auto-responses as much as possible, you might want to consider trying Outpost. With a no-credit-card-required free trial, there’s no reason not to try Outpost for setting up your auto-responses (and a lot more).
Clarify what to do in an emergency
Are there some instances where a customer absolutely has to get in touch with you ASAP? If your email outreach sometimes constitutes an emergency for your customers, be sure that your auto-response clarifies what to do in this situation.
If this is your only contact channel, state this in your auto-response. If you have a phone number or additional email for emergencies, clarify that too.
Why make this clear?
Because in emergency situations, your customers are going to look for a workaround if they don’t feel like they’re being heard. They might not know if they’ve reached out to the right channel, and they’ll be frantically trying to connect with you—and will likely keep reaching out until they’ve gotten a response.
By alerting them of exactly what to do in case of an emergency, you can hopefully cut down on duplicate outreach—like them calling, emailing multiple addresses, and so on.
I touched on this briefly earlier, but as an added note: If you have social channels or can be reviewed on Google or Yelp, customers who don’t get a response to a critical email may be more likely to put your business on blast via one of these public channels. Now you not only have one unhappy customer; you also have some minor public damage control to do.
Using your auto-response to let your customers know exactly what to do in case of an emergency (even if it’s just to wait for an email back from the address they just contacted) can help reduce clutter, as well as insulate you from customer upsets gone public.
Ultimately, autoresponders can be a huge benefit to your business—as long as they’re done well. As long as they are specific enough to be helpful, warm enough to feel human, and not used in place of a personalized response, an auto-response (or set of responses) is a great way to streamline and improve your processes, while providing a better experience for your customers.
Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues of anyone magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full-page and half-page ads repeat month after month, and which ads are only there for one month before they disappear.
Notice the difference between the two types of ads. The ones that appear once and never appear again tend to be feature based and devoid of emotion. The ones that appear month after month are benefit and emotion based.
Why is that? Because ads that run month after month are working. Those that run once and never run again aren’t working. And ads that only highlight features without benefits or emotions do not work.
Now then, there are hundreds of different emotions and you can’t hit every one of them in your ad. So which are the very best to target? According to author Robert Imbriale, you can’t go wrong when you include as many of these 5 motivators as possible into your sales process:
Fear. Fear of missing out, fear of making a mistake, fear of loss, fear of failure – all of these things can work in your favor to get the sale. Show your prospect what will happen to them if they don’t buy your product. A life can completely change and take an entirely different course simply by making the right decision at the right time. Let them know how your product can make that difference, and then show them how awful it would be if they didn’t take that next step.
Every market has a set of fears that is shared by a large percentage of your prospects. If you have the solutions to those fears, or even to just one of those fears, you simply need to tap into the fear and use it to market your product.
For example, use news stories to tie your product in as the solution to a fear. You might use the story of a man who once had everything, got laid off and is now homeless. “Don’t let this be you. Buy our course on how to start your own business today and never worry about your future again.”
Love. Are you surprised? Real, genuine social contact is at an all-time low. Most people don’t even know who their neighbors are. Families are no longer living close to each other. Television and the Internet has become a poor substitute for human contact.
More than ever people need a sense of connection, and you can provide that connection in a myriad of ways. Have a video blog (vlog) where you speak directly to your audience. Host calls and interviews. Create a community around each product, through a Facebook page or forum. Do live calls where people can ask you questions. Become the expert in your niche that your prospects feel they KNOW, and you will get their business.
Example phrases to use:
Meet people just like you
Be a part of
Connect with others
Want to take it even further? You’ve heard it a million times – sex sells – and it does. Incorporate a sexy message into your marketing and sales will go up.
Words to use:
Meet people just like you
Be a part of
Connect with others
Free Things and Hot Sales. This one needs very little explanation – everyone loves to get a great deal. So for example, if you can offer your latest product on sale with an older product thrown in for free, you’re probably going to make a lot of sales.
Give something away to build your list. Give something else away to get referrals. Give away tidbits of good info. But don’t give away the store. Offer special deals that are time limited – if they snooze, they lose. Your customers will learn to buy quickly or miss out – a good way to combine hot sales with the #1 motivator above – fear.
And one of the most potent of all freebies – the free (or nearly free) trial. Let them try your $197 product for just $10, and then 3 easy payments of $67. Or your monthly membership for just $1, and then $39.99 a month starting in 30 days. Yes, you’ll get cancellations, but you’ll also get a great many sales, too, as more people get to experience your product and decide they want to keep it.
Easy Money. You’d think this powerful motivator couldn’t be applied to every business, but if you try, it’s nearly always possible. For example, if you’re selling a dating book for guys, you might talk about how much more confidence they’ll have when they’re able to date beautiful women – confidence that will greatly enhance all aspects of their lives, including their ability to make money, get a promotion, etc.
If you’re selling an organic gardening guide, you might mention that with their greatly increased yields they’ll have tons of produce to sell beyond what they need for themselves. And of course organic produce is in high demand, so it’s a money maker. If you’re selling a weight loss product, you might talk about how much more energy and confidence they’ll have, leading to more productivity and better opportunities, and so forth.
Be their fairy godmother and make wishes come true. Everyone has dreams. Everyone wants something. Show your prospects – better yet, prove to them that you can grant their wish when they purchase your product, and you’ve got the sale.
Don’t believe it? Think of the one thing you want more than anything else. Now imagine I can prove to you that you can have that very thing, and the way to get it is to simply purchase and use my product. What’s it worth to you to make your dream come true? Probably just about every cent you have.
Here’s your task: Find a way to incorporate four or all five of these motivators into your next sales piece, and watch your response soar!