Finding the Hidden Cash in Your Business
If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use.
How about blog posts – do you have enough to package them into a book? Have you developed any software? If so, you can sell the rights to it, or the resell rights.
Have you developed a squeeze page that works remarkably well? Why not sell the template?
The list goes on and on, but the bottom line is this: Take a good look at your business and see what hidden assets you can sell for a tidy profit. And continue to search for the hidden assets, because sometimes they’re hiding in plain sight.
For example, let’s say you’ve developed a system for hiring and training outsourcers for your business. You take this for granted, but to other business owners, this information could be worth a great deal.
Or maybe you’ve developed a blog post template and writing system that quickly creates blog posts that tend to get shared a great deal through social media. You’ve been doing it for years, so again you take it for granted. But there are other blog owners and writers who would pay a small fortune to know what you know.
Don’t underestimate the value of your systems and various assets. There is a learning curve to everything and guaranteed there are people out there who will pay you to help them shorten that curve.
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