… And see what your best competitors are doing, too. When you look at a marketing campaign from the outside in, you miss a lot. But when you join competitor’s lists and let them sell to you, you’ll get to dig beneath the surface and see what’s REALLY happening.
Read their emails, subscribe to their membership sites and buy their products. Take note of their entire selling process from start to finish. You might do screen capture for upsells, download pages and so forth.
I am NOT advocating that you copy what they’re doing – at least not blatantly. But if you notice a step they take that seems to be working, you might add that step to your own funnel as well.
For example, I bought a product the other week that had sales offers on the download page. There is nothing new about additional sales offers in general, except these offers were increasing in price by a penny every 7 seconds, right on the download page. It was instantly clear these products were being sold, and the price was going up.
I forgot about downloading my product and instead went immediately to the sales page of one of the products, where I found the same thing – the price was increasing by a penny every 7 seconds.
The counter wasn’t obnoxious, but it was in plain view in the upper right-hand corner the entire time as I scrolled through the sales letter. And I never would have seen this if I hadn’t purchased the product.
So if you want to increase your own sales and profits online, find the top-selling products in your niche, enter their sales funnel, buy the product and learn everything you can along the way that you can apply to your own business.
Do this, and instead of re-inventing the wheel, you’ll leverage the experience of other successful campaigns and businesses for your own benefit so you can grow your business faster, and help more people by ensuring your products and services are sold to the most buyers who will benefit from them as possible.