How To Make Your Next Product Launch Your Best Ever
If you haven’t yet had a big launch of your own, then it can be hard to relate to how things work, what needs to be done, and especially the results you can get. It all seems a bit foreign and out of reach. But the fact is, anyone has the potential to create a product that people love and launch it with tremendous success.
Imagine spending the next 2 months working on your new product and the launch itself. Then the big day is almost here. You’re lying in bed the night before, wondering if you did everything you can do to make this a big success. You’re worried it will flop. You’re thinking, “What if I just wasted the last two months of my life?” But the fact is, no matter what happens, it’s impossible to waste that experience as long as you learn from it.
Do you know what else you’re feeling? Excitement. It’s like the night before Christmas when you were a kid, times 10. Or maybe times 100. You can hardly sleep. What will tomorrow bring?
And let’s face it – you’re also proud of yourself. Regardless of how many sales you make or don’t make, you did it. You stuck with it and saw it through to the end. And that is priceless.
Do you see what we’re doing here? We’re imagining what it will be like when you launch your first BIG product later this year. Wow. What a great way to get motivated, huh?
Now then, I’m going to show you how to add a hefty sum to the bottom line of your next (or your first) product launch, and increase your chance of success in the process.
Let’s say you’ve done your work. You’ve built a nice list of buyers and prospects by offering terrific info on your topic. Now it’s time to take the next step and offer a course of instruction for the advanced players. You’ve even got some terrific affiliates lined up. You press the button and POW! Your new product is launched to the world.
Sales on the first day prove that you have a winner. For the next few days, sales continue to come in at a slower rate. Then on the final day of your launch, WHAM! Sales flood in like crazy. Why? Because people have trouble making up their mind, and it’s your deadline that will get them over the fence and clicking the buy button.
Your launch wraps up and you’ve done a very satisfying amount of sales. It might be $20,000, it might be $200,000, I don’t know. The point is, your launch was a success.
Now here’s how you make it even BETTER:
After your deadline passes, open a new, special enrollment period for 24 hours. Offer this special enrollment period ONLY to those who have clicked through to your sales page during the launch, but never enrolled. This way you are only sending it to those who have basically pre-qualified themselves.
Offer them something new. For example, if you were offering your product for one big price, offer them a payment option. Let’s say your course was $297. You could offer them 3 payments of $99.
Of if you were offering a payment option during your launch, now you can offer them a better payment option. Instead of $99 a month for 3 months, offer $49 for seven months.
When you send an email to tell them about this special enrollment period, thank them for their interest. Let them know that you understand they might want a better payment plan, and this is their one chance.
If you don’t want to offer payments, consider offering something else instead. Maybe a one-on-one Skype call to answer questions after they’ve gone through the course. Or a critique of their work after using the course. Or a special bonus that ties in nicely.
Here’s the bottom line: By clicking through to the sales page, these people have shown that they are indeed interested. Some of them very nearly bought. But ‘nearly’ doesn’t make the sale, and if you don’t get them to buy now, they never will.
What you’re doing is providing them with one more opportunity, along with an additional incentive, to get your course. If your course is good (and we certainly hope it is) then you are doing them a major service by making this offer.
And in return, you can put an extra 4 or 5 figures into your pocket, simply by sending a couple of emails. Of course, you’ve got to do all the work that comes with having a product launch. But the point is, in the world of online marketing there are no limits to what you can earn, if you’re willing to do what it takes.
Now for some motivation…
Think about what you want most in your life right now. Is it more time? More money? More freedom?
You can have all of this and more. And once you start making money, a funny thing happens. It gets easier and easier as you discover more and more techniques like the one we just described above. You’ve just got to do the work to get it, whether you feel motivated or not.
I’ll leave you with one last trick: Make a list of what you need to do in order to launch your next product. Find one thing on that list you can do right this moment, and then spend the next 15 minutes getting started on it. That’s it, just 15 minutes. Once you get started, you’ll probably discover you don’t want to quit.
And there’s your motivation. As the shoe company says, Just Do It. Just get started. That’s truly the hardest part. Everything after that? Is all downhill and will build momentum, almost automatically.
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