7 Ways to Get The Attention of a Big Shot

Okay, so you’re still growing your online business and there are people in your niche you’d like to reach out to. Maybe they have bigger lists, more blog readers, more exposure, more clout and so forth. And like any sane marketer, you’d love to hitch your wagon to their star, or at least make a friend in the business… So how can you do it?

One way NOT to do it goes like this:

Hi Joe Smith, you don’t know me but I love your (blog / product / website) and would really like it if you would (mention my blog / promote my product / email for me) etc.

Sincerely, New guy

If that sounds even remotely like emails you’ve sent in the past, realize you are not alone – many new marketers make the mistake of starting a correspondence with what the other person can do for them.

And what does the recipient actually hear when they read these messages? Something like, “You’ve worked hard to build your business, now drop everything and let me – a total stranger – piggyback off your success for free.”

Ouch.

Is it any wonder why they seldom respond?

So how do you get better-known people and influencers in your niche to pay attention to you? Here are 7 methods proven to work:

Mention and link often. Mention them in a blog post, point to a specific article they wrote and blog about it, share their stuff on social media and so forth. Then TELL them you mentioned them. “John, loved your article on ___, especially what you said about ___. I just wanted to let you know I included you in my latest blog post here ___ and sent your article link to my followers on Twitter, too.”

Make lists, round-ups, and recaps. List the 20 most influential bloggers/chefs/snipers/___. Or make a list of the 10 people you most admire and why. Or do a weekly round-up of all the best of the best in your niche for the current week. The main point, here again, is to link out to the influencers in a very real, authentic way and then let them know about it.

Build on something they’ve done. Let’s say your guru of choice wrote a great post – now you’re going to write your own post that first declares how much you appreciate their post, and secondly builds upon what they said. If they wrote about 10 ways to increase conversions, you might point to their article as being a must-read, and then add your own 10 ways for a total of 20. Or you might show how to take what they teach and ramp it up a notch or even throw it into high gear. The point is to acknowledge their work and use it as your own inspiration to create something even better. And remember to email them and let them know about your article – it’s possible they will blast it out through their social media accounts and possibly even to their list.

Repackage what they’ve done. Your favorite influencer wrote a great post on the 20 newest trends of the year? Turn their post into an infographic, video or slideshow presentation, then email them and let them know. If you do this well you are almost assured they will share this with their followers.

Quote them. They’re the expert, right? So when you’re writing a post, quote them as proof of what you’re saying or teaching. Be sure you link to them when you do. And as ever, let them know you quoted them.

Send them a thank you. For no reason, except that they rock. This could be a gift certificate, an actual card in the mail – maybe a book you picked out for them from Amazon. Attach a note that lets them know this is a thank you for all that they’ve done for you. Used in conjunction with any of the above methods, you will become unforgettable.

Offer to do a service for them. For free. No strings whatsoever, it’s simply your way of thanking them for how their posts, articles, products, etc. have helped you. If you’re good at graphic design or caricatures, create one of them or their product. If you’re good at photos, offer to let them use yours for free. If you’re good at writing emails, offer to write one promoting a product of theirs that you love, and so forth.

Everyone was at one time a complete stranger to everyone else but their own mother. Yet they were able to make connections, and so can you. Don’t let someone’s stature in your niche stop you, just know that the best approaches come from an attitude of gratitude. Be an asset rather than someone looking to get a free step up, and always have the goal of building a long term friendship first, with business coming in a distant second.

6 Steps For Maximum Motivation

By Heather Mathews

“Of course motivation is not permanent. But then, neither is bathing; but it is something you should do on a regular basis.” ― Zig Ziglar

Michael, a husband and a father of two and in his early fifties, was a logistics manager at a frozen foods company.

He made enough to provide for his family, and by all accounts, they were doing alright…

… but he knew he could do MORE.

He’d been dreaming of making it out of his job and starting his own business. And on top of that, he wanted to lose weight.

His doctor told him he was about 40 pounds overweight, and he needed to trim down. So he set out to get up earlier in the morning to make time for himself and work on his dreams.

He’d get up at 5:30 am to exercise, have a light breakfast and do some research on his business.

For the first month and a half, he stuck to his new routine. It felt empowering; Michael was motivated to get out of bed to get a jump start on his day.

What he didn’t expect, however, was that he’d run out of steam. As the weeks went on, Michael felt worn out by the grind.

And little by little, his motivation slowly drained away. Instead of bolting out of bed, he went back to hitting the snooze button to get “five more minutes.”

But it stretched out to an hour, and just like that, he went back to his old ways.

Michael didn’t know what was happening to him.

Why was he so pumped when he started out – only to be so demotivated shortly after?

So, he looked into the topic of motivation to understand what was going on. Michael realized that motivation is a finite resource.

It was up to him to find ways to sustain that drive and keep going. After that, Michael got back on the old horse and gave it another shot.

Michael managed to find a way to deal with the ebb and flow of motivation he felt throughout the week. Whenever he was running on empty, he knew how to fill his tank again.

What Really Drives You?

Motivation can be elusive for a lot of people. As much as we’d like to have that feeling on tap, it just seems to dry up every now and then.

Motivation can make a massive impact on your life. Without it, it’s way harder to accomplish your goals and make your dreams happen.

A study from a network of universities in Spain shows that the neurochemical dopamine plays a crucial role in motivation. Dopamine used to be only associated with positive emotions, but as it turns out, it also affects your desire to get things done.

What happens is that this hormone fires in the brain while anticipating the desired outcome. This, in turn, can motivate a person to make that outcome happen.

In another study, scientists found that rats were more likely to go through obstacles to get to some food if they had higher levels of dopamine.

This shows that the feeling of motivation is something that comes from inside us. However, there are also external factors to consider.

And if you can put these together, you’ll create a healthy cycle. With that, let’s a look at how you can inject more motivation into your life:

#1: Jumpstart Your Dopamine Production

Physical activity is one way you can directly influence your brain chemistry and set the stage for feeling motivated.

Exercise is a great way to trigger the release of feel-good hormones. Aside from dopamine, there’s also serotonin, adrenaline, and endorphins that can put you in a state of post-workout bliss.

Don’t underestimate the link between your overall health and mental well-being. These have a direct effect on your level of motivation, so make the time for cardio and other related activities.

But you don’t need to have an elaborate workout routine or splurge on fancy equipment and a gym membership. You can sweat it out on a budget by going on YouTube and making a playlist of basic exercises.

Taking walks is also incredibly beneficial, too. And best of all, you can spend as little as 15-30 minutes a day doing this.

As you keep up this routine, you’ll feel better about yourself and feel motivated to do more. Suddenly, you’ll find the time for longer workouts and start doing other exercises as well.

Try doing it with other activities like watching TV or listening to an inspiring podcast. Also, you can do it during your work breaks to stay energized throughout the day.

Starting with baby steps makes it less overwhelming to get into this habit. Ease yourself into it, and you’re more likely to build traction and stick to it.

#2: Get Inspired

Another way to light that fire inside you is by looking to other people who have the level of success you want. Study their process and the steps they took to get where they are today.

Chances are they have a book, video blog, podcast or some other medium where they teach other people to follow in their footsteps. Reading about their accomplishments and learning their story is an external source of motivation you can internalize.

Research from the American Psychological Association (APA) uncovered a phenomenon where you can create what they call “intrinsic rewards” by observing other people.

When you see someone enjoying what they do, that feeling is almost contagious. So in a way, these people can actually pass their motivation onto YOU.

#3: Get In The Driver’s Seat

Studies also show that the more you feel in control of a task or project, the more motivated you’ll be to see it through. On the contrary, feeling forced to do something drains your energy to get it done.

Most people don’t realize they act like their own boss and crack the whip on themselves. Not only is this approach demoralizing, but it’s also incredibly demotivating.

Instead, try this little exercise:

Imagine negotiating with yourself, like a worker would with his or her boss. Discuss the things you need to get done today or this week and figure out what you’d get out of it.

In this dialogue, start off by telling yourself, “Ok, so you need to come up with five business ideas today and choose the best one. Also, you need to do cardio for 15 minutes, either in the morning or afternoon.”

Then you’d say, “Ok, but if I do that, I get to watch an hour of Netflix or catch up on my book… whichever I feel like doing later.”

After you’ve gone back and forth and worked out the terms, you can shake on it and get to work.

By giving yourself options to choose from, you’ll feel more empowered – which, of course, boosts your motivation in the process.

#4: Get Real With Your Goals

Further research from the APA shows that you have a higher chance of getting work done (by up to 90 percent, in fact) by breaking down your big goals into smaller, specific tasks.

By quantifying your goals with a specific metric (e.g., do 30 pushups and 10 burpees in 30 minutes), it feels more concrete and doable. Once you have these mini-goals in place, you can start tackling them one by one.

Write your big goals, then make a list of related tasks under each one. Do this a day in advance (like the night before) so you can hit the ground running first thing in the morning.

Then as you chip away significant chunks from your overall goal, the more motivated you’ll feel.

Every time you accomplish one of these smaller, specific goals, you’ll be rewarded with a small dose of dopamine. This will give you the push you need to keep going until you’ve cleared all of your tasks.

#5: Visualize Your Future

While it’s crucial to get motivation from accomplishing your goals, it’s also helpful to give yourself a dopamine boost before getting started.

As such, you’ll find that it’s hugely beneficial to develop the habit of creating a vivid picture of your desired outcome. Spend about 5-10 minutes every day visualizing yourself enjoying your dream life as if it’s happening now.

Like we discussed earlier, rats are more motivated to overcome those obstacles just by anticipating the reward for doing it. In the same way, thinking about the results of your hard work will release neurochemicals that will get you pumped for the task ahead.

Think about what it would FEEL like to finally get your big goals done. Imagine the people in your life congratulating you and complimenting you on your efforts.

When you know exactly what’s waiting for you on the other side, you’ll suddenly lose all the excuses that were holding you back.

#6: Positivity In, Negativity Out

Your beliefs also have a great deal to do with being motivated. Perception is a dominant force, and it can dictate the very course of your life.

Aside from visualizing the outcome, giving yourself the right beliefs is also an effective way to design your reality.

Affirmations are an excellent way to do this. These are statements you can repeat to yourself so you can rewire your belief system.

A lot of people operate on destructive beliefs because of bad experiences from the past. As a result, they go around carrying labels like “loser,” “hopeless case” and “damaged.”

Going through life with this kind of baggage won’t just destroy your motivation…

… but undermine everything you do every step of the way.

That’s why you need to rewrite that story in your head by using powerful statements.

Here’s how to get started:

Think about the qualities you have that will help you accomplish your goals. Also, think about the things you’re grateful for.

Use these thoughts as the basis of your affirmations. These will remind you that you have what it takes to break past your limitations.

As with visualizing, pretend that it’s happening at the PRESENT moment – and not at some point in the future.

That way, you’ll feel empowered from knowing that you’re living that great truth here and NOW.

Here are some examples of affirmations you can use:

– Every day, I am getting stronger, smarter and healthier.
– I am a strong person who can deal with every obstacle and challenge that I encounter.
– My life is filled with infinite opportunities to succeed, and I make the most of them every day.
– I am surrounded by people who love and support me, and they want me to succeed.

Feel free to use affirmations or create your own. The more detailed, the better.

It’s more effective when you say these affirmations (either out loud or in your mind) right after doing your visualization exercises. You can do them right before going to bed or make it part of your morning ritual.

All of these habits have helped me plug the leaks in my “motivation tank.” If I’m feeling a bit jaded, fatigued or burnt out, I make sure I’m doing each of these steps enough so I don’t run on empty.

On top of staying motivated, however, there’s one more habit that got me out of my own funk.

You see, like Michael, there was a time where I couldn’t overcome that inertia I felt. I was successful and fulfilled on the outside, but people around me didn’t know I felt burned out and desperate.

I started to feel like an impostor… until I accidentally came across a life-changing secret.

By making a small but powerful change in my mindset, I suddenly found the power to become the most authentic version of myself.

And more importantly, I could attract every opportunity without working 80 hours a week. Just like that, all sorts of blessings flowed into my life effortlessly.

10.5 Ways to Make Your Blogging EASIER

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life-changing blog post that makes people catch fire reading it.

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You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000-word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by someone else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post, and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear at the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

Relax, It’s Not About You (It’s About Them)

I see new marketers all the time freeze up with fear. They’ll have a great idea for their business and start to act on it, all excited. Then something happens, something that plants the seed of doubt, and suddenly they’re asking, “Who am I to be doing this?”

Maybe they have something great to teach that would help others, or they have a different way of doing things that would solve people’s problems. Whatever their idea or their business, that seed of doubt takes root. They get scared. They become self-conscious. And they doubt themselves and their abilities.

This is when I tell them, “It’s not about you, it’s about your customers. It’s about the people you’re going to help.”

Imagine you’re about to go on stage to present information that will change the lives of your audience. But you’re nervous. You think you’re not a good presenter. You’re focused on how you’ll look and how you’ll sound and what the audience will think about you.

This is the wrong focus.

If you focus instead on helping those people, if you focus on THEM and not YOU, then you will find it easy to give your message.

I’ll give you an example: Just as you’re going on stage to make your presentation, someone whispers in your ear, “The building is on fire, we’ve got to evacuate these people NOW!”

Do you hesitate? Do you wonder what you’ll say at the microphone? Do you worry about how you’ll look and sound? NO! You rush onto the stage and immediately start directing people to find the nearest exit and go to it now. You tell them to stay calm, to move swiftly, to leave no one behind. If you see smoke coming from the back, you direct people to the front. You say and do whatever it takes to get those people out of there.

And lo and behold, not ONCE during that process did you think about YOURSELF.

Magic indeed.

If you have doubt – If you’re worried – If you’re scared – Then you’re thinking about yourself and you’re NOT thinking about your customer.

Remember, it’s not about you – it’s about them.

How to Visualize Effectively

By Heather Matthews

The ‘Law of attraction’ is a popular belief regardless of religion and nationality. It says the universe can exploit the power of your mind to translate your thoughts into reality.

In simple words, according to the law of attraction, your good/bad thoughts can bring good/bad changes in your life.

The ‘Law of attraction’ works mysteriously. But once you understand how to use your mind-power efficiently, you can change your entire future.

Visualization is one of the best ways to unlock the power of the mind and exercise the law of attraction.

When you become a master in visualization, you find a way to turn up your earthly dreams into reality.

Let’s know the secrets of how to visualize effectively.

What is Visualization? Is it Fantasy or Real?

Visualization is the mental trial of the hopes, or desires, or goals you want to achieve in life. When you visualize a wish inside your mind, you would see the goal and find a way how to reach that goal.

For instance, imagine you are an athlete and hope to win a race. When you try to visualize yourself as a winner, you can realize the prior hardships that can lead you to that goal.

You can visualize any desire, like owning a car, achieving a degree, climbing the highest mountain, etc.

However, don’t misinterpret visualization as a mere fantasy, or daydreaming. Though an act of visualization is related to your future, it is the realistic image of an attainable goal, grounded from your real-life.

The Perks of Visualization

Visualization is one of the best effective ways to practice the law of attraction.

When you exercise visualizing your goals regularly, it would make your focus stable.  It would also make your desire stronger every single day.

Finally, it would enhance your capacity to achieve those ambitions. Let’s see the key benefits of effective visualization.

Awakes Sub-conscious Mind

The universe responds to the mind-power when the conscious and subconscious mind works together.

Visualization stimulates your subconscious mind. Then, your mind-power puts true effort to find more efficient ways to reach your goal.

Stimulates Brain & Shows Opportunity

According to science, when a person visualizes an action, it stimulates a part of the human brain, called ‘Reticular Activating System’.

It enables the human brain to evaluate the situation and recognize positive scopes.

When you attempt to visualize your goal, you can see the opportunities towards the path of your success. You can also realize your natural talent and identify the facts that might offer you an advantage.

Creative visualization might also help you to find innovative ways to fulfill your desire. In other words, visualization can enable your brain to see the resources you own.

Tackles Negative Beliefs

It may happen, when you hope to achieve something in life, a negative voice starts talking inside your brain.

It may speak about the risk and possibilities of failures to attain your goal. It can lead your mind towards negative frequencies and weaken your desire.

But when you rehearse your ambition inside your mind, you can correct your plan and find solutions to those risks.

Strengthens Motivation

One of the prime benefits of visualization is that it helps you to redefine your belief about reaching your goal.

Sometimes we want so many things that the universe gets confused about what we really want.

But when you create an image of what you want inside your mind, you can truly feel the joy, which makes you more confident and motivated for your success.

How to Make Your Visualization More Effective?

Only imagination is not enough to make a realistic visualization. You need to take some action in your everyday life. Let’s follow six simple steps for efficient visualization:

1. Define Your Goal.

First, you ask yourself, “What you really want?” Make sure that your wish is neither something unrealistic nor vanish after a week or month.

When you know what you want, you can make a plan to accomplish that goal.

For instance, if you desire to go for a trip to Hawaii, you have to make a plan for saving money several months prior to the vacation starts.

2. Write It Down

You can write down your goal to a paper or index card. Try to read the paper daily in your free time and before going to bed.

You can also record your own voice talking about that wish and listen to it every day. These small activities would act like magic and reinforce your desire into your brain.

3. Envision Outcomes

When you know your goal, start doing the mental rehearsal. Imagine you have already reached your target. You can connect yourself with a physical environment that simulates your dream.

It would help you to experience the emotions of fulfilling that wish.

For instance, before the Hawaii trip, you can visit a local island and imagine that you are relaxing in your dreamland.

Another effective way of visualizing the goal is to carry a picture, where you are living with your goal.

For instance, when you dream of a luxurious vacation in Hawaii, you can find images of hotels/beaches and attach your picture to those images.

You can also create a series of images that visualize every step of your goal.

4. Engage Emotions

When you can connect your senses to your imagination, the visualization becomes more sensible.

For instance, you are mentally rehearsing a trip to Hawaii. If you can connect all your senses with your imagination, you would hear the sound of crashing waves, feel the heat of sun-rays, and smell the fresh air of the ocean.

5. Identify Obstacles & Strengthen Visualization

When you bear an amazing dream or try to achieve a demanding goal, it is very much possible that numerous small or big obstacles would appear on your path of success.

Some of those barriers might be the result of negative visualization of your own mind.

It can be a lack of courage, illogical belief, a pessimistic view, etc. Make strong affirmations and get your mind rid of those issues.

However, when the barriers are beyond your control, take action to prepare yourself to overcome those obstacles.

For instance, when you are planning a trip to Hawaii, you can’t control the costs of the hotel. All you can do is browse the internet and find out an affordable hotel.

6. Implement Goal & Expect Results

The final step is to start working to implement your goal. At first, evaluate your current situation.

After that, prepare some attainable target plans, like daily, weekly or monthly plans.

Now, work hard to reach those targets step by step and make yourself prepare for the goal.

Always stay optimistic about your journey towards your aim. Try to overcome the challenges and expect a positive outcome.

If necessary, improve your plan and do whatever it takes within your limit. When you work hard and stay positive, your visualization would be more rational and highly effective.

Bottom Line:

Visualization is an effective tool to persuade your subconscious mind about your ability to acquire your ambition.

When you rehearse your goal again and again inside your mind, you send a message to the universe about your firm determination.

Thus, effective visualization shows the way to execute the law of attraction. And, the whole universe conspires to assist you in reaching your goal.

20 Pieces of the Best Advice I Ever Got in Internet Marketing – EVER

Finding advice on how to make money online is easy, it’s EVERYWHERE for a price. But it’s not all created equal. In fact, some of that IM advice can be downright harmful to your wallet and it can even erode your confidence that you can make this business successful.

That’s why I’ve assembled some of the best IM advice I’ve received over the years, so you can hit the ground running and begin building a REAL business FAST.

Sell or market the CORE solution that people want in your market. This the one BIG reason why they’re in this market – the one thing they really, really want above anything else, also known as your BIG benefit. Don’t get sidetracked here – we’re talking about their main dream, their main desire, the ONE big thing that if they could have anything in your niche, that would be it.
In health, it’s often how to lose weight. Not how to count calories. Not the latest diet or exercise program. No one want’s a diet. No one wants to exercise (well, most people don’t.) But what they do want is to LOSE WEIGHT.
Don’t sell calorie counters and diets and exercise programs, sell them on how they’re going to FINALLY lose that weight. Don’t sell them on the latest iron-pumping routine, sell them on how they’re going to have so many muscles the ladies will swoon. Don’t sell them on the latest herbal remedy, sell them on what that remedy gives them – more energy, no more ugly skin, younger looks, etc.
In Internet Marketing, it’s how to make money. They don’t want a traffic tool or a website builder or a new plug-in or even a new money generating program – they want the MONEY these things can bring. So if you’re selling a WordPress plug-in, then spin it in such a way that it shows your prospects how it will make them more money. Market to people’s core desire and you cannot go wrong.

Be a salesperson. That’s right – SELL. Yes, it is a four-letter word for some, but it’s one you should be proud of. Salespeople are some of the highest-paid people in the world, regardless of whether they do their selling online or offline. Never, ever be afraid or ashamed to sell.

Sell to the newbies. In almost any market you can think of, the real money is made on the newbies because… a) there are so many more of them b) there are new ones all the time c) they’re eager to spend money to get the result they want d) they’re far easier to please than a pro.
Someone who wants to make money online? They’re a newbie. Someone who wants to lose weight? Yes, they’re a newbie, too. Someone who wants to get lots of exciting dates? Again, they’re a newbie.
So what’s a newbie exactly? Someone who lacks the foundational, basic information they need to get the result they seek.

Watch to see what the newbies in your market are buying, and then learn it so you can sell it. Find the solutions they seek and sell those, using your own words. You might find a technique someone is selling quite well for $27. You buy the product, learn the technique, and then create your own product using your own words and sell that. You might even present it in an entirely different manner which allows you to charge far more, such as packaging it as a $497 coaching program. Do learn from others, don’t steal, and do sell what people are looking for.

It’s all about presentation. How do you convert a $27 solution into a $497 solution? Presentation and perception, it’s that simple. Do you really think one new car is worth $20,000 while another is somehow worth $200,000? Not really. It’s simply a matter of presentation and perception – packaging and presenting your product in a manner that fetches the higher price.

Know that you cannot create products fast enough to meet the demand of many marketplaces. People want the products and they want them NOW, and the products don’t have to be perfect, either. Knowing this should give you the confidence to get busy producing products instead of just thinking about it.

Build a reputation in your marketplace. Whatever it is that you sell, you want to build a reputation as being the expert, whether it’s dating, relationships, weight loss, making money, list building, etc. If you don’t have the reputation in the beginning, partner with people who do. Make products with them, do interviews with them, do joint promotions and so forth. In fact, you can create infinite businesses simply by always joining with an expert. They provide the knowledge, you provide the marketing skills, and together you make and sell products.
Your reputation is your presentation, so look and act successfully. Have authority, presence and be the expert (or partner with the expert.)

Pick a big niche where people buy things over and over again. Pick a niche where you want to learn, then learn the stuff and sell it. Money loves speed, so just pick something and run with it.

Get more aggressive than you’re used to being. Have an “I don’t give a damn, get it done” attitude. Force things to happen. Stop worrying about what other people think. Don’t worry about your peers – your peers don’t buy from you, your customers do. Provide more value than the price is asking. Get aggressive selling your stuff, branding yourself and making money.

Decide to be an authoritative, celebrity type of person. “This is me, check me out, I don’t care what you think, I’m going to have fun.” This world needs more leaders. Most people just want to be lead, which makes an incredible opportunity to be a leader. And if you’re a leader, the world will get out of your way and do what you tell them to do. They will admire and follow you, and buy from you.

Be authoritative for one day and see what happens – people want leaders. Go ahead, try it today. You’ll gain more confidence in one day than you otherwise would in a year of working the business, and people will follow where ever you lead them.

Use your real name in the market you’re passionate about, use a pen name in other markets. Get a picture of yourself, or a cartoon picture and make it memorable. Use it in all of your marketing to help brand yourself in your main niche. Become a GURU and expert in your marketplace. Yes, it’s a good thing to be a guru because people will pay attention to you. It’s surprisingly easy to be an expert, just learn your topic.

#1 rule of public relations – toot your own horn. No one’s going to say you’re a great ___ (you fill in the blank) unless you say you’re a great ___. Selling weight loss info? Then you’re a great expert on losing weight. Does selling make money info? Then you’re a great marketing or small biz or entrepreneurial expert, and so forth.

If you brand yourself to your list, you can have a small list and still make a fortune. Stop trying to please everyone, choose your exact audience and please only them. Be different. Don’t try to blend in, be an original. Stand out. Ask yourself how you are different from your competitors and why your list should open your emails before anyone else’s emails?

Create something very valuable to give away everywhere. Maybe it’s a free recording, audio shows, a book, videos or whatever. Your freebie needs to be stellar because it’s really your calling card. If they love your freebie, they’re going to want more. If they hate your freebie or simply aren’t excited by it, they’re going to unsubscribe in a heartbeat.

Give away something valuable every week like a recording or podcast to keep them coming back, hearing your voice and getting to know and respect you. Go ahead and plug something at the end, too. It keeps them attuned to the fact that you will indeed be selling to them, both through your podcasts and in your emails. If they love your 30 minutes of great content but complain about your 3-minute pitch at the end, unsubscribe them yourself – those aren’t customers, those are freebie seekers who want the moon delivered on a silver platter for nothing. Which brings me to my next point…

Fire people from your list when you need to. Someone complains that you offered to sell them a product? Remove them from your list. Someone complains you email too much? Remove them. Someone complains you don’t email enough? Now there’s a clue – send more emails. Someone demands you give them time and attention and advice and help forever and ever for free? Give them the boot.
These aren’t customers, these are people who will suck the life right out of you and your business. They typically only make up 1-2% of a list, but they will demand 110% of your time and give you nothing in return but non-stop aggravation that you do not need and cannot afford. Yes, it sounds harsh, but you can learn this lesson the easy way or the hard way.

Use this formula when writing copy: “I know your problem, here’s the solution, and I’ll prove it’s the best solution.”

Take the emotion out of business and focus on the math. People get so emotionally attached to their business, they forget the one thing that matters – math. Work on your business, not in your business.

Your ability to have the courage and escape comfort zones will dictate how much you make. Your ability to have the courage and escape comfort zones will dictate how much you make. Your ability to have the courage and escape comfort zones will dictate how much you make. Yes, I wrote it 3 times for a reason – and I suggest you write it in 12-inch letters and post it in every room of your house – it’s that important.
There are no gimmicks in this list, no techniques that work this week but not next week. It’s all tried and true and flat out works. In fact, the information is this little list is probably worth more and has created more fortunes than the last dozen internet marketing products you’ve purchased combined – think about that. And go read the list again.

10 Habits of Happy People

By Heather Mathews

While it might be seen that happiness is something that comes and goes. It really isn’t that way.

In fact, you can nurture happiness by creating and developing habits. It’s already your ability to do this for yourself. You just have to know how.

Before we discuss what the 10 habits are, let me just talk about what habits mean.

What are habits?

Habits are actions done repeatedly, mostly automatically. Examples can be:

  • Using your phone after waking up
  • Cleaning your ears after taking a bath
  • Washing your hands after doing the chores
  • Smoking a cigarette after a meal
  • Drinking beer after work

As you can see, habits can either be good or bad. They can either be beneficial or harmful to us and to those around us.

And the hardest part is that most habits are done on autopilot. Which means we are not necessarily aware that we’re doing them. Yes, we are doing them, but we lack the awareness and consciousness.

Sometimes we do habits without a reason, it’s just because it’s a habit. Sounds simple.

Habits are powerful because we don’t use that much mindpower, meaning, less effort.

So, if we’re talking about 10 habits to be happy, we’re talking about 10 things you’ll do automatically. Everything almost automatic. How cool is that?

Without further ado, here are the 10 habits you can develop to take control of your happiness.

10 Habits of Happy People

Live in the moment

Stressing about the past won’t make you happy. Worrying about the future won’t make you happy. Stop.

Instead, try to focus your energy on the present. Think about it, now is all you have, all the actions you can do will be about be done NOW.

It’s okay to plan, but it’s not healthy to focus too much on the future. And likewise, it’s okay to learn from the past, but never stay in that headspace.

Practice gratitude.

If you’re finding it hard to live in the moment, focus on the good things that every moment brings.

A roof above your head, food on your plate, a healthy body, a happy family. Give appreciation and as you do so, you’ll find that your mind will tune more into what is good.

I repeat, the more you look for the good things each moment, the more you’ll see more good things. How great is that?

Focus on your “happy place.”

Your happy place can be anything. A concert to your favorite band, the beach, somewhere quiet, somewhere with your loved one.

It can also be a thing or a person.

Whatever it is, you can train yourself to focus on them……rather than spending your energy on things that don’t make you happy.

If you can’t go to the beach right now and you really love the beach, you can just visualize you’re there.

Or you can train your mind to see a happy place everywhere you go. Repeat the following affirmation every day:

“I take love, peace, kindness, and happiness with me wherever I go.”

Know what you can and cannot control.

Have the courage to change what you can change… …strength to accept what you cannot… …and wisdom to know the difference.

If you attach yourself to the outcomes of things in your life which you have no control over, you might be doomed.

On the same note, you cannot control what other people do. Only you can provide yourself happiness. Control your thoughts with affirmations, visualization, and relaxation. That way, you’ll always be relaxed, no matter what happens.

Why? Because you’ve accepted that you have no control over everything.

Get excited, like a child.

When was the last time you had fun like a little baby? When was the last time you saw the world as a child?

When was the last time you laughed for silly reasons—the way that adults won’t?

If you can, try this: lie down outside on your back, stare up the trees and the sky. See how awesome it will feel!

Take your dog out for a walk!

When was the last time you took your dog out for a walk and enjoyed it? Not because he should have some exercise, or that you should have some exercise, but just for the fun that it brings?

Take pictures of your dog smelling the flowers, playing by the grass. Etc. Get out of your own life by watching his life.

Give time

This is an important one. When you give others your time, you’ll feel instantly better.

Contribute to any cause that you feel passionate about. Get to know people. Smile.

Make people feel wanted and make them feel that they matter. Because they really do.

Focus on what you can do for someone else. And make a commitment to do it every week, or every month, whichever works for you.

Repeat this affirmation:

I make a positive difference in people’s lives, and they make a positive difference in mine.

Finger paint.

Have you tried finger painting?

Just paint using your hands, no rules. Just follow your instincts and paint as you want to. There’s no right or wrong way. Just paint, make your hands flow with the canvas.

Let your ideas come out through the movement of your colored fingers. Don’t worry about getting dirty! Just enjoy the moment and see what happens. You might want to do it again.

Write your heart out

Maybe you’d rather write in a series of thoughtful words rather than paint, do so.

If you’re feeling a little stressed, write it out. Why are you stressed? What can you do to make it better? Also, you can write a mock letter to the person causing you to feel that way, and you don’t need to send it. You may if you want to.

Write freely, without any reservations about what you can or cannot say.

Don’t sugarcoat or censor anything. The very act of writing what you feel can purge the feeling and lead you to a way to happiness and relaxation.

Get to know where you came from

Ask an older member of your family about his/her life back then. You might know stories about what you did when you were younger, but not the stories of your family.

This is a fun way to relate and understand where you came from. It also makes the bond between you and your family stronger.

This is a way to gain perspective about yourself, the people around you, and the world.

Now that you know the 10 habits you can do to create your own happiness, which of them will you take action upon?

Happiness is something we generate inside. It’s not something that’s given to us. It’s never in the hands of other people to give you your happiness.

Learn to create your own happiness by giving and laughing like a child.

When you realize you have the power to create your own happiness. You’ll be unstoppable!

The 30 Rules of Being an Online Marketer

This list is by no means exhaustive – it’s really more the result of a brainstorming session when I sat down to figure out why some succeed online while others haven’t succeeded. Yet!

1. You gotta sell something. I’ve known people who were “in business” for months, yet hadn’t sold a thing. Until you start selling somebody’s product (yours or someone else’s, doesn’t matter) you don’t have a business.

2. Get into profit as fast as possible. If you’re buying traffic, figure out how to make that traffic pay as soon as humanly possible. If you’re outsourcing work, find a way to make that work more than pay for itself. Sure it’s common sense, but I’ve seen a few folks go into serious debt.

3. Make smart investments that pay off. Hiring a coach that shows you what you need to know is smart – throwing a few thousand at Facebook ads is dumb. Investments are sometimes the fastest way to get your business on the fast track, but you’ve got to be smart about them.

4. Turn lookers into buyers as fast as possible. If this means selling them a $5 ebook, do it.

5. Upsell. Once they buy the $5 ebook, realize they have greater needs that ebook won’t fill, so find a way to fill those needs and wants and charge more for it.

6. Make it brain dead easy for your customers to sign up. The harder it is, the fewer customers you will have.

7. Competition in your niche is generally great. No competition means you’re in the wrong niche.

8. Get to know your competitors personally. Send them an email, talk to them on Skype. You’ll be surprised how often competitors can be turned into allies – and the first step is to say hello.

9. Make a new connection every day. This might be your competitors, but it could also be people in similar niches, different niches, affiliates, product owners, etc. Make a list of people you want to get to know and then start contacting them with no agenda except seeing if you can help them in some way.

10. Build a customer list, then create products for them. Building the product first means you’ve got no one to sell it to and puts you at the mercy of affiliates. Building the list first and getting that list toasty warm to your offer means you’ve got sales of your new product (when it launches) from day one and stats to show potential affiliates that totally rock.

11. Your customers are not marks or suckers or even fools. And they’re not strangers, either. They’re your mother, your brother, your best friend, and your next-door neighbor. Think of them that way and you cannot go wrong.

12. Watch the hype. A little hype in the form of excitement and enthusiasm is okay if you can back it with evidence. Too much hype and no one will believe you, even if what you say is true.

13. Use the element of surprise. When you deliver your product, add something surprising for the customer. When you’re paying your star affiliates, send them a bonus surprise – even if it’s just a small Amazon certificate. Always do a little bit more than expected.

14. Treat your active affiliates and JV partners like gold, because that’s what they are.

15. It’s okay to screw up. And fail. And feel stupid. And look like a complete dork on social media. Just learn from your mistake, apologize and keep moving forward. The only people who don’t fail are those who don’t do a thing, and you don’t want to be one of those.

16. Make a list of the 3 things you MUST get done today. Then do them.

17. Do the toughest thing first thing in the morning. Whatever it is – running 5 miles or making that phone call you dread – get it done first. Then the rest of the day is easier by comparison.

18. It’s not always fun. Sorry about that, but it’s true – having your own online business means sometimes you have to do things you don’t like. The trick is to suck it up and do it – or find someone to outsource it to. It’s like a journey – to get to your destination sometimes you have to drive through neighborhoods or even whole stretches of road that aren’t fun – do it anyway.

19. Lose the negativity. Whether it’s someone else tearing you or your business down – or your own little monkey mind telling you why you can’t do it – get rid of the negative talk.

20. Automate as much as you humanly can in your business. The more you automatic and delegate, the more time you have to work on your business rather than in your business.

21. There are not 16 hours in a workday. Beyond 8 hours at a computer, your productivity begins to drop dramatically. After 10 hours you’re making mistakes. After 12 hours you have trouble remembering stuff you know well, and after 14 hours you’re pretty much worthless. Rest and sleep are as important to your business as the work itself.

22. You are not a potato, so get off your rear and get some exercise every day or your work will suffer.

23. Do you know that law of attraction stuff? Surprise, it works. And it’s not complicated – you don’t need dozens of books and courses to learn it – one good one will do. But you’ve got to actively work the law every day to make it work in your favor.

24. Cook ideas in your brain. The first thing is to ask the right question of your subconscious, the second is to continue asking until you get the answer. I’ve come up with some of my best product ideas by letting things simmer on the back burner of my mind until the answer popped out at the most unexpected of times.

25. Ideas by themselves are worthless. Anyone can get a great idea, but it’s the person who acts on the idea who makes the fortune.

26. Don’t fall so in love with your idea that you’re not open to suggestions. That said, know when to listen to the suggestions and when to simply say thank you and continue on.

27. Screw the economy. Good times and bad times there is money to be made, so stop watching the financial news and go get busy.

28. Treat your business like a business, not a hobby. Make a work schedule and stick to it. Create goals and timetables and stick to them. Do what you say you will when you say you will. This isn’t pretending, it’s real and your financial future depends on it.

29. Celebrate your successes – even the tiny ones.

30. If you get bored, sell your business and start a new one. It’s nearly always easier to start a business the second time around.

Eliminate Brain Fog and Build Your Empire

One of the hazards they never bother to tell you about when becoming an online marketer is brain fog. You know what I mean… you’ve been sitting at your computer for 10 minutes or 10 hours when you realize your brain is moving slower than a herd of turtles stampeding through peanut butter.

And you know if you could just get your brain in gear, you could get a ton of work done today. But despite that 5th cup of coffee you still can’t seem to focus. What’s a marketer to do?

I take a cue from Nelson Mandela when this happens and I take a walk. If the weather is good, I get some sun on my face, too. Taking even just a 10-minute brisk walk outside can do wonders for your brain, and 20 is even better.

Did you know that making a habit of writing backwards with your non-dominate hand can create an abundance of new connections in your brain that make it work better, faster and more creatively? Leonardo Da Vinci filled entire journals with mirror writing – and you have to admit, the guy was no slouch when it came to intelligence or accomplishments.

Doing things that you don’t normally do, such as taking up a new interest or hobby, will also awaken sleeping parts of your brain. Make it a point to learn a new skill so well, you can teach it to others.

Try going to bed earlier. Most people don’t get enough sleep, and this is one of the biggest causes of brain fog. Sleeping in until noon isn’t good, either. As they say, moderation in all things. Get up at a decent time, drink water and exercise, and then get straight to work.

Take a mid-afternoon nap. Thomas Edison was a prolific napper and look at what he accomplished. And Winston Churchill – despite running a powerful country during world war – set aside hours each day just for himself to nap, bathe, dress and eat in peace.

Take risks. If you’re risking, it’s going to be something important to you. If it’s important, you’re going to have an enthusiasm for it. And if you’ve got enthusiasm, brain fog tends to vanish. Henry Ford believed that if you’re going to fail, you should do it fast and learn from it. In other words, stop dreaming and take some action. No one who base jumped off a bridge ever felt like they had brain fog at that moment.

Cut out the sugar. The more sugar you eat today, the more tired you will be later today and again tomorrow. It’s not worth it. No doubt you’ve seen the studies that suggest sugar is as addictive as cocaine. It makes for a great headline, but the bottom line is sugar is addictive and as we’ve known for years, it’s bad for you, too. Go 21 days without your favorite sweet tweets – whatever they may be – and see how you and your brain feel.

Bonus: When you cut out the sugar you’ll not only feel better, you’ll look better too. They did a double-blind study where men were asked to rate the attractiveness of women. Those women who did not eat sugar the previous day were rated as being more attractive than those that did. Sugar not only makes you and your brain sluggish – it can also make you less beautiful or handsome.

Make health such a big priority in your life, you end up creating a product in the health niche and sell 100,000 copies. Why not? It’s been done before and it will be done many more times because there will always be people who are willing to pay to get their health and energy back. So let them pay you.

See what happens? I start out by writing a few ways to combat brain fog when you’re stuck behind a computer for too long, and I end up creating a new product.

It’s good to be an online marketer, don’t you think? The ideas are everywhere and the market for solutions never ends.

Now put away the candy and go take a brisk walk to clear your head. Then come back and get to work on building your online empire!

8 Secrets of Success

By Heather Matthews

Success or the pursuit of it is what drives a lot of people. But, have you ever wondered if there was a secret to success? Is there some trick or some shared quality that sets successful people apart from the rest of the crowd?

Success expert Richard St John interviewed over 500 of the most successful people in the world. In doing so, he has come up with a list of 8 secrets that are essential to success.

He compressed what is normally a two-hour presentation into this highly informative 3 minute TED Talk.

It started when Richard was asked by a teen – What leads to success? Feeling bad because he was not able to answer the question, he decided to ask some of the most successful people in the world the very same question.

So, 7 years 500 interviews later here is what he came up with.

1. Passion

They say, ‘Do what you love and you will never work a day in your life.’ The same goes for success, you need to follow your passion.

Freeman Thomas, says “I’m driven by my passion”. Do it for love they don’t do it for money. Carol Coletta says, “I would pay someone to do what I do”.

The interesting thing is if you do it for love the money comes anyway.

2. Work

You need to work hard if you wish to succeed. No one ever did well by taking the easy route.

St. John said that Rupert Murdoch told him that “It’s all hard work nothing comes easily, but I have a lot of fun.”

“Fun” may not be something readily equated hard work, but it’s true. Successful people have fund doing the hard work.

3. Good

In order to be successful, you have to be good at what you do.

Alex Garden says, “To be successful put your nose down in something and get damn good at it.”

There is no magic to becoming good at what you do. It all goes back to hard work and practice.

4. Focus

Norman Jewison said, “I think it all has to do with focusing yourself on one thing.”

You will never be successful if you have too many things on your plate. Decide what you want to do, figure out how you want to do it and focus on getting it done.

Achieving success is hard enough without you trying to achieve multiple goals at once. Do yourself a favor and focus on just one or two.

5. Push

David Gallo says, “Push yourself physically and mentally.” You’ve got a push, push, push. You got to push through shyness and self-doubt.

It’s not always easy to push yourself. There will be times when motivation is hard to come by, but don’t let that stop you.

6. Serve

Serving and giving back is important. In his talk, St John said, “Now a lot of kids tell me they want to be millionaires. The first thing I say to them it’s okay well you can’t serve yourself. You got to serve others or something of value because that’s the way people really get rich.”

Service makes you feel that you are part of something greater than yourself. It will help motivate you to be better at what you do. Giving and serving helps pave the way to your own success.

7. Ideas

Keep those ideas coming! Not every idea may be a good one, but never stop having them.

Bill Gates had the idea of building the first microcomputer software company. He acted on it and it has undoubtedly brought him immense success.

Richard says, “There’s no magic to creativity and coming up with ideas.” It’s true. You don’t have to force yourself to get great ideas, but if a good one comes your way, act on it.

8. Persist

Joe Krause says, “Persistence is the number one reason for our success”.

You got to persist to a failure you got to persist through CRAP which of course means:

C – Criticism
R – Rejection
A – Assholes
P – Pressure

Persist through all these and you are surely going to find success.

There you have it. Richard St John’s 8 Secrets to success. If you want to be successful, try these 8 out.

Don`t copy text!