Why You’re Losing and Others are Winning

If you take a look at any of the top internet marketing and online business-building forums online, you’ll find these questions asked repeatedly:

“How much time does this take?” “How fast can I make money?”
“Do I need any skills to do this?”
“Do I have to learn anything?”
“Does this require any investment?”

And so forth. We’ve seen these questions so many times, they seem legitimate – as though a business should take no time, require no skill, need no investment and so forth.

Just press a button and WHAMO! Hundred dollar bills start spewing out of your computer. Anything short of this is something we’re just not interested in, thank you very much.

And there lies the clue of why so many people fail in business, and in life.

They’re not willing to put in the time. They’re not willing to invest even the smallest amount of money, other than to purchase the initial ‘how-to’ product. They’re not willing to just DO IT.

Most people will say it’s because we’ve gotten lazy. We want success NOW, not in a week or in a year. Everything is NOW NOW NOW or never.

But I have another theory. I don’t think people are lazy. Nor do I think they lack the time or the motivation. Heck, just look at how much time some people spend looking at and buying new how-to-make-money products. They literally invest hundreds of hours reading sales pages and buying products.

And they might even read some of them. Maybe. But do they put them into action? 99 times out of 100, they don’t.

And it’s not because they’re lazy. It’s because they’re AFRAID.

Somewhere in the recent past, we forgot that it’s okay to not be a smashing success the first time we do something. We forgot that it’s okay to fall down and get back up when we’re learning to walk. We forgot that it’s okay to look like a complete jackass the first few times we try to dive off the diving board. We forgot that the first time we made love, we were as awkward and clumsy as could be.

But we kept trying to walk. We kept diving off that board. And we kept making love until we got GOOD at it.

So why is it that we are so afraid to fail in business? Why is it that we are only interested in making the smallest, briefest of efforts before we throw our hands up and declare, “This doesn’t work?”

When did we get so damn AFRAID?

More importantly, how do we get unafraid?

By putting blinders on. You choose the path you want to take, and then you research the heck out of it for seven days or less. You read and watch everything you can get your hands on, and you take notes.

Distractions are NOT an option. Nor is mulling it over and thinking of all the reasons why it won’t work. You don’t have TIME for that.

After your 7 days (or less) of research, you take action. Because you know what? Taking action is actually EASIER than learning. And it’s more fun, too. But because we let those little fear monsters whisper in our ear, we think it’s gonna be hard. We think it’s somehow going to hurt.

But once you break that first barrier and start moving, you realize that the brick wall was only made of tissue paper, and you had the ability all along to walk right through it to the other side.

Now here’s where it gets really interesting: “D” and “F” students often do better in business than “A” students. Which is another way of saying that quite frequently the not so bright people build empires while the geniuses don’t have two nickels to rub together.

Do you know why? Because the really smart people are too smart for their own good. They’re thinking of all the reasons why their new business venture will fail. And because they’re so smart, they’re able to come up with all kinds of perfectly legitimate reasons why it won’t work and why it won’t last if it does work.

And they’re right, too – it will fail because they’ve already put their business on that course of failure simply by thinking about it. Not because of some voodoo mind magic, but because they will either not start the business at all because they fear the failure they see headed their way, or because they will start it but then quit at the first problem. “There! I knew it, I just knew this wouldn’t work!”

But the “D” and “F” students aren’t quite so bright, so they don’t ponder all the reasons why their new business will fail. Nor do they try to “fix” the business before they start it, with their new fangled ideas (another “A” student problem.)

Instead, they take the book or course they bought, and start at page 1, and follow the steps. When they get stuck, they ask for help. “I can’t figure this out, so I’ll ask these people on the forum, or hire someone on Fiverr to do it for me, or whatever.” And they muddle through because they essentially don’t see all the obstacles the “A” students see. They’re just following the recipe.

And guess what? They succeed!

But what about fear of failure, doesn’t that come into play even for the “D” and “F” students? Yes, it does, but to a much lesser degree. Think back to school and you’ll realize that the “D” and “F” students have a lot of experience at failing because they got those grades. Contrast that with the “A” student who had a nervous breakdown if he/she got a “B” on a test. You remember that person, right? They were practically hysterical, because they had no experience at failing, and to them, a “B” was a total and complete failure because it fell short of that magical “A” grade.

Which, I think, is why so many are afraid to fail. We go through school thinking that we will always get that “A” or “B” grade, and we do get the grades until we leave school. Then we realize the REAL WORLD works differently, and we might actually =GASP= not be a stellar success from day 1 at something new.

So we decide to only do those things we KNOW we will be good at. And then the ultimate universal revenge happens – because we don’t try anything new, we succeed in not failing, but we fail in LIFE. And that truly sucks.

So all of this is perhaps a very long-winded way of saying, go out there and fall in love with failing, because only by embracing the concept of failure can you truly succeed. I don’t care what online business you choose, in the beginning, you will not be good at it, and that’s okay because you will learn more and become more skilled every day if you put in the effort.

Do you think the information sellers making six figures a month started out making that kind of money? No way. They started out small, threw themselves into learning the business and grew their income as they grew their knowledge and confidence. This is the way it works. This is ALWAYS the way it works. And to think that there is some magical button somewhere that, if only you could find it you could be an instant success from day 1 with no investment of time, learning and failure, is perhaps the stupidest notion of all.

So choose your path, put on your blinders, learn everything you can for 7 days, and then just DO IT.

You’re new found successes may astound you.

SMART Goals – How to Set Goals You Can Meet

By Heather Mathews

People make the mistake of setting goals that are too easy to the point that it’s not challenging anymore.

And goals that are too hard will freeze you from taking action. Here’s how you can set goals the right way…

Goals aren’t just meant to be smart,  but S.M.A.R.T.

Here’s what I mean:

Let me explain SMART Goals in a bit more detail:


Personally, I think this is the most important part of setting your goals. Everything else hinges on this first step and this will determine the path you’re going to take in the foreseeable future.

Specific details get you excited. Details pump you up and fuel you to take action.

Remember, taking action is the only sure-fire way to meet your goals. Without action, all these goal-setting sessions will go to waste.

Therefore, you need to give yourself something crystal clear to aim for. Otherwise, you can’t take proper action and you won’t get the ball rolling.

Details equal clarity.

Don’t be vague or else you won’t know exactly where to go. And if you don’t know where to go, then you’re missing the point as to why you’re setting goals in the first place.

Also, having specific goals will embed a clear image in your subconscious about what you want to achieve.

Your mind will paint a picture in rich, vivid detail. This will make it a hundred times easier to manifest that goal into reality.

To give you a better idea, here are some examples of specific and vague goals (with a hint of how the other elements of SMART goals work):

Specific goals:

  • Have an extra $100 a month income from my online business.
  • Spend at least 3-4 more hours with my family daily.
  • Have one date per week with each of my children and one date per week with my husband.
  • Pay off at least 500$ of my debt by the end of October.
  • Get at least 5 more clients per week.

Vague goals:

  • Have more money.
  • Be closer with my family and children.
  • Pay off my debt.
  • Lose weight.
  • Learn how to play guitar.

Do you see the difference now?


It’s important that your goals also have a set of metrics to help track your progress.

If you don’t, then how would you know how close you are to achieving your dreams?

In other words, your goals need to be quantified in some way and have a specific deadline.

The more measurable they are, the better. When your goals are based on hard numbers, you’ll be more motivated to hit that target.

You’ll have a clearer idea of what you need to do to achieve that number you set.

Here are some examples:

  • Be a 100 WPM typist.
  • Solve the Rubik’s cube in under a minute.
  • Lose 10 lbs in a month.
  • Learn to play 2 new songs on the guitar per week.
  • Talk to at least 2 strangers per day.

Now, these examples may not necessarily be applicable to your situation. Nevertheless, this will give you an idea of how to make your goals measurable.

If you set out to lose 10 lbs in a month, then it’s easy to see if you’ve done it or not.

That’s much better compared to simply telling yourself, “I want to lose weight.”

There’s a huge difference between actually working on your goals and wishful thinking.

Though arguably you can still know if you’ve lost weight if you’ve gone lighter. But having that 10 lbs goal in mind can keep you motivated and you’ll be more fulfilled if you’ve done it.


A lot of the other self-help advice out there will tell you that “A” stands for “attainable” or “achievable.”

But “actionable” is a more fitting way to describe it. You can empower yourself to become an action-taker by adding specific steps to your SMART goals.

People make the mistake of not adding any sort of actionable steps to their goals, and that makes it harder for them to get real results. Here’s what I mean:

  • Be happy
  • Make more money
  • Be more productive
  • Manage stress better
  • Learn how to play music

These are nice goals for sure, but the way you phrase it makes ALL the difference.

Here’s an actionable version of those goals:

  • Spend at least 2 hours more with my children daily
  • Take at least 10% of my monthly income and invest it in the stock market
  • Spend at least 1 hour a day working on my online business
  • Spend 10 minutes meditating each morning after waking up
  • Spend at least 30 minutes daily practicing guitar

When you add specific steps you can take every day, you’ll be that much closer to making your dreams come true.

Making your goals actionable gives them a sense of urgency. You’ll give yourself something that you need to do, and your goals will jump at you.

This will push you further into taking action.


As I mentioned, some people refer to “A” as attainable. In this case, however, let’s call it “R” for realistic instead.

It’s understood that we set goals in order to achieve something. We set goals in order to get to a better place and to live better lives, generally.

But we shouldn’t forget where we currently stand, and the present circumstances we’re dealing with.

If you set goals that are way beyond your reach, you might burn yourself out. You could end up quitting from being too overwhelmed.

But that doesn’t mean you should set goals that are too easy, either. Your goals need to be just hard enough to make your efforts worth it.

If you can find that balance between difficulty and attainability, you’ll end up taking on a worthy challenge. And when you accomplish your goals, you’ll get a great sense of satisfaction.

Ultimately, this will boost your confidence and give you the drive to tackle bigger goals in the future.

Remember, this shouldn’t hold you back from dreaming big. Even if you have lofty goals, you’re still on the right track if you can break it down to a specific set of clear, actionable steps.

If you find that your goals are too overwhelming and you can’t take action, then it’s better to turn it down a notch for now.

When you start making progress and build up your confidence, then you can raise the stakes gradually.


Harsha Bhogle once said, “The moment you put a deadline on your dream, it becomes a goal.”

Urgency is powerful. If your goal doesn’t have a deadline, you might put it off next week, next month, or next year.

On the other hand, having a timetable will push you into taking action and meet your deadline.

So, these five elements of SMART goal-setting will get you on the path to creating the reality you want. This will be a solid foundation for your gameplan for success and give you a powerful sense of purpose.

I suggest you set aside some time today and re-evaluate your current goals based on this model. Chances are you’re more likely to get more results with this approach.

Now, there’s one more method I’d like to share with you…

It will exponentially accelerate your results and make the whole process more effortless for you…

And the great thing about this technique I discovered is that it perfectly complements the SMART approach we just talked about.

It’s a little-known mind-boosting method that allowed me to get everything I wanted without having to waste my precious time and energy.

5 Simple Ways to Find Hot Niches FAST

A hot niche is one where there is more demand than supply. That is, there are lots of people looking for a solution and ready to pay money for that solution, and not enough marketers out there offering the solution that buyers are looking for.

Seeing what is selling, or doing keyword research, or haunting the bestseller lists of Amazon are all great ways to uncover niches. But oftentimes the very best niches are right under our noses. These are the niches where people are truly desperate for a solution and you can be the hero who steps in, saves the day and makes a healthy affiliate commission for your effort.

Just to be clear: There are niches and there are keywords, and these two things work together but are NOT the same.

Your focus should be on finding a hot niche and only then do you look for the keywords you’re going to target.

And finding hot niches can be as easy as paying attention to what’s happening around you.

Look for the problems in your everyday life. Your computer is running just about as fast as molasses in winter and it’s driving you bonkers. Cheer up, you’ve just found a niche because you can BET you’re not the only one with this problem.

You do a Google search and sure enough, there are forums everywhere full of people looking for ways to speed up their computer or laptop.

You do a second search and find there are several products out there, with affiliate programs, that address this specific problem.

Congrats, you just found your first hot niche. You can now create your own WordPress site addressing the issue and offer the products as your solutions. In fact, if you purchase one of the products and then use some of their tips as your content (rewrite it!) you’ll come across as the authority. Then when you recommend they get the product to get the other 90% of the info they need, sales will be easy.

Another example: A young lady was taking self-defense classes but found the entire experience to be frustrating. The instructor would rush through a dozen or more examples of different moves in each class, and by the end of each class, she couldn’t remember more than one or two. She said, “If only I had this stuff on video, I could actually LEARN it.” Bingo! If you overheard this comment, within minutes you could find a self-defense program for women online, and within a week you could be making profits from it by addressing the exact problem stated by the lady in class. Keep your ears open and opportunities will abound!

Promote the best selling product to an entirely different niche. Speaking of getting the product, here’s a backdoor method of finding niches: Buy a HOT selling product, one with tons of competition. See how everyone else is promoting this product, then do it differently. Look inside the product, find out who else it applies to, how else it can be used, what niches would benefit from this product who aren’t being marketed to, and market the product to those niches.

Instead of meeting stiff competition, you’ll be in a league (and a niche) of your own promoting a hot seller to people who otherwise would never have heard of the product.

Watch the news for things that are about to catch on. For example, if you were at the forefront of the Paleo diet or the Keto diet or any of these special diets, you could have cleaned up. Guarantee, there is a new diet on the way.

Or maybe there’s a really hot star who is bragging about her workout or her exotic pet or her accessories. Watch to see what’s going to catch on, and if there is an affiliate program tied to it, you can do really well if you’re a first mover.

Look for what drives people to distraction. That is, what is it that invades their thoughts at all times of the day? What keeps them awake at night? What would they pay money to solve RIGHT NOW?

Weight loss is a big one, and so are most health issues. A bad relationship is at the top of this list. Pregnant women are continually thinking about their baby and whether or not they’ll be a good mother. Men are continually thinking about sex. The key here is to get really specific and not try to go after the entire niche. A fellow marketer knew a pregnant woman who had a particular health issue. He found a product that addressed this issue, made a website on this and because it was so keyword specific, he got it ranked easily and still makes several sales from this a week, passively.

Look for the fears. All around you, people are afraid. The woman next to you in the check out line is afraid she’s going to lose her husband. The person behind her is afraid he’s going to lose out on the promotion. In the next aisle is someone who is afraid they won’t get the job they want or any job at all.

Next to them is someone who is afraid she’s going to have to pay thousands to get her car or her home fixed. And next to her is someone who fears their tax problem will never be solved. Look for the fears and you’ll find people who will leap at the chance to get their problem fixed so they can start relaxing again and not be so worried every moment of the day.

The next time someone looks worried, or your friend complains about a problem, or you find yourself frustrated – realize you may have just found your next hot, profitable niche.

The Pain Behind Not Changing

By Heather Mathews

Change is part and parcel of our life. The world is in constant flux and silently proclaims to us that change is unavoidable in our lives too. The nature around us changes from season to season.

It wears different scenes and colors under different climates and weathers. Whether it is flora or fauna, beings grow over time and metamorphosis is an indication and symbol of change.

Unwillingness to change

Whether it is the question of augmenting our knowledge, skills, career, relationships, attitude, strategies, personal or social life, change is a must to evolve, mature and grow. Change makes it possible to accomplish better things and march towards success.

While we all know that change is inevitable for development and growth, often we are reluctant and unwilling to change. We have got used to a particular state of life and are afraid to change.

This attitude comes as the biggest threat to growth and success. We discuss here the pain behind not changing and the reasons to change. During this discussion, we also list some expert tips to benefit from a change.

Not changing can be painful

Not changing can be highly unpleasant and can have a lot of repercussions on all domains of our life – personal, social and professional. When we are reluctant or feel unable to change, our life, energies, and accomplishments get stagnant. Here are the negative consequences of not changing.

Ruins self-confidence

Not willing to change can negatively work on your confidence levels. You feel incapacitated and weak. When you are not willing to take risks, you are becoming reluctant to come out of your comfort zone.

This can adversely affect your attitude and performance in every domain of your life.

Thwarts development and progress

As discussed, change is necessary for development and improvement. In the absence of change, you will find everything around you remains stagnant, outdated, uninteresting and unproductive. Not changing adversely prevents your growth and achievement.

Impacts learning

Unwillingness to change will also mean depriving yourself of the opportunity to learn and equip yourself with the developments around you.

This state of mind can leave you lagging in your domain knowledge which can have a negative impact on your career advancement. Living with a false notion of contentment will leave you in an inescapable maze of ignorance.

Makes life monotonous and boring

Where there is no change, things can get tedious and boring. No human on the earth can work like a machine with the life that is becoming dull day by day. A life that is boring and uninteresting can neither engage you positively nor contribute to your productivity.

Deprives you of some great opportunities

Changing is necessary to grab some opportunities that come in your way wither it is the question of personal, social or professional life. When you have not changed for better, someone else that has adapted to change will snatch the opportunity that comes in your way leaving you deprived of some great chances in life.

Keeps you out of the race around you

You can never compete with the world around you effectively when you are unwilling to change. Not changing means being left out from the competition around you and not running the race as effectively as you should be doing.

Hence you will start feeling left out, sidelined and uncared eventually entering a melancholic state of unsuccessful existence.

Tips to benefit from change

The negative consequences of ‘not changing’ on our lives will tell us the importance of change. This awareness must now translate into exploring the benefits of change and how to change for the better. Here are some expert tips on bringing a positive change in our lives and benefitting from change.

Learn to change

Change is a voluntary process. While some changes with us do happen unknowingly without our voluntary participation, the kind of change we are talking about in life needs learning. To be able to change, one must continuously update their knowledge. Without learning, it is not possible to move with the change.

Equip yourself

Whether it is the question of changing your attitude, skills, understanding, relationships or strategies, you must first equip yourself with the right tools and practices in the first place. The right kind of strategy and implements can simplify working and produce better results within a short time.

Be curious

While working with change in you and around you, you must always stay abreast of the developments. This can ensure you are up-to-date and going along with the wind. Being curious to learn things is an essential quality while working with change.

Adapt to the change

Just be prepared to change and working with the change alone cannot make you successful. For the change to be effective in giving you the desired results, you must first adapt to the changes you have accepted in your life. Changes can be often scary and can make things look unfamiliar and unworkable.

It is, therefore, necessary to find ways to adapt to the change and gain familiarity with what has changed with you. Your willingness to love the change and the newness that has come about you will move you forward successfully.

Move with the wind

Swimming against the current is often imprudent. When you swim in the direction of the currents, the energies of the currents supplement those of yours, and hence you can move faster with the least struggles. Be with the wind and see what works under the circumstances around you.

Rather than criticizing situations, people and state of things around you, it would help if you started exploring the ways to become more successful by following the trends and developments.

Be creative

Creativity is an essential quality to succeed. Creativity helps distinguish yourself from the others in your domain. Creativity makes your life and career more exciting and enhances productivity. It helps your accomplishments stand out uniquely with a distinctive identity. By unleashing the power of your creativity, you stand to promote your work, brand or ideas better than others.

Give your best

Never sit back before you are exhausted. Often it is said, “Change of work is rest.” Spice up your life with variety and exciting things. Enjoy your life and give your best performance, efforts, and improvement. When you are better prepared to provide the best in you, you will see things happening faster than usual.

Accept the change around you

While you are implementing the changes necessary in your life, it is also essential that you accept the change around you. Every being on the earth is struggling for its survival. Hence you must be sensitive to the needs of others too. Help others to go with the change that can benefit them. This good gesture can help you learn and develop too.

Success comes with change

When you have cultivated the preparedness to change and started implementing the positive changes in your life, your life will turn positive, engaging, productive and successful.

You will see your level of happiness, satisfaction and fulfillment also grow with the changes you have brought in your life. Such a change can not only contribute to your success, but it can also inspire others as actions speak louder than words.

A Never-ending Supply of New Ideas

Something I come back to time and again is the importance of generating ideas, having ideas and then putting the best of those ideas to work. Every business you see and every invention you marvel at was at first someone’s idea. Every great blog post, piece of new content, information product, etc., all started as a tiny little seed inside someone’s brain…

Without the idea, nothing else flows. With the idea, anything is possible.

So how do you get great ideas? By training your brain to find them for you. Every day write down 10 new ideas. If you can’t think of 10, then write 20.

“But if I can’t come up with 10, how am I going to think of 20?”

By relaxing and having fun.

The reason 10 ideas a day is hard is that you think every idea has to be good. No. Even most of the ideas you first think are good won’t actually be… That’s okay. Just train your brain that you want 10 (or 20) new ideas every single day, and your brain will deliver. It’ll be slow at first, but it’s like a muscle – the more you exercise it, the stronger it gets.

Write down your ideas. ALWAYS write down your ideas. Even the hair-brained ones. This teaches your mind to keep finding new ones.

How Do I Know It’s a Good Idea?

Short answer – you don’t. It might sound, look, feel, taste and smell like a good idea, but until you test it out, you just don’t know.

So if you think it might be a winner, take fast action and see what happens. If it fails, you haven’t wasted much time or many resources.

New Projects are Like a Road Trip

You know that ancient saying, “A journey of a thousand miles begins with the first step.” Imagine this:

You’re starting out on a road trip. Maybe it’s your first road trip, so you’re going to make it easy – 150 miles – or kilometers – it doesn’t matter.

You’re in your car pulling onto the road, headed in the right direction.
Now quick: Tell me every curve of the road ahead, every car or truck you’re going to meet, every stop you’re going to make along the way.

What? You don’t know? You can’t see 50 miles ahead? 100 miles ahead?

Of course not.

Then why is it that when most people start a new project, they think they have to know every step they’ll take before they even start?

You don’t. You only have to know two things: Your destination, and the first step in the right direction. That’s all you need to get started. And just as the road keeps appearing as you continue to move forward, the next step will become obvious as you complete the present step.

So start exercising your idea-generating muscle, implement new ideas quickly and leverage the ones that gain traction to create your next business and life success. Then wash, rinse and repeat…

So this Guy Walks into a Bar and Says…

…“OUCH!” Yes, it’s an old joke indeed. But what if… What if the guy walked into the bar, sat down next to you, and told you the following story:

“3 years ago I was flat broke, working at a department store waiting on people all day for minimum wage and hating it. I knew there was a better way – there just HAD to be – and I kept hearing about this “Internet Marketing” thing. So I did research, bought courses, haunted the top marketing forums and finally made my first move.

I made my own product. From scratch. Built a website to sell it. From scratch. Built a squeeze page. From scratch. In all, I must have spent 6 months on that endeavor. And do you know what I made?

Scratch. Nothing. I invested 6 months of my life and I don’t know how much money and made maybe 5 sales. That was it.

My wife was ready to disown me. My in-laws thought I was a loser. My kids couldn’t figure out why Daddy was always in front of the computer. I felt lousy.

But I didn’t quit.

Next, I bought a website. Poor decision. Didn’t make anything, lost another $310.

But I learned. Oh, boy, did I learn. I needed a product people WANTED – not what I thought they SHOULD want, but something they were ALREADY spending money on. A proven seller in an evergreen niche, like a “how to lose 10 pounds in 10 days” kind of thing.

So I did something different. I bought another website, only this time it had a product that had made sales with paid traffic. It had a LOUSY sales letter – yet it had made SALES. This was like buying the worst looking house in a great neighborhood. Fix it up and you WILL make money.

So I fixed it. I completely rewrote the sales letter and I bought new graphics – and I launched. I did keyword research out the whazoo and I bought traffic. I tested and tweaked. And let me tell you, that site made SALES.

I didn’t reinvent anything – I simply took something that was already working and made it better.

I made several thousand dollars from that site over the next 4 months, and then I sold it for several thousand more. And I was on my way. Today I own 22 sites earning me money, and I owe it all to that one concept – doing what has already been proven to work.”

I know you’re trying to make it online, and you think you have to have this incredibly brilliant idea that no one has ever had before, but you don’t. You simply need to find out what’s already working and DO THAT.

Online success isn’t hard. In fact, it’s been right under your nose all this time. You just have to reach out and grab it.

5 Sales Skills You Actually Need on a Daily Basis

By Heather Mathews

People think that salesmen are these smooth-talking, shady, out-to-get-us type of people who will do anything to separate us from our hard-earned money and will stop at nothing to do just that.

While there are a lot of them out there who fit this bill, it’s not all bad to be called a ‘salesman’. They do display some traits that not only are advantageous in the sales world, but also in the real world.

Here are some of the character traits and skills of salespeople that could teach us a thing or two:

Building your image

Impressions last. People prefer to think that impressions don’t count as much as when they get to know the real you after some time, but the truth is, your image when people first meet you is very important.

If you want people to take you seriously and glance at you when you walk by, then you need to dress and act the part.

What you project out there will be what they will see and it’s important that you keep this in mind. While it sounds superficial, looks are really what people see first. So keep yourself well-poised if you want to be taken seriously.


Salespeople profile potential clients. Before approaching them, they let their ‘prey’ roam about freely, look at what they’re interested in, and just when they’re ready to ask about something, the salesperson just happens to be there.

In order to be a good salesman, you need to know what people want (or seemingly want) before even approaching them. This gives you an idea of what topic to dig up from your arsenal of small talks and stock knowledge.

In life, you also need to profile what kinds of people you want to be around. It’s not about the quantity of your friends, peers, connection. It’s always the quality that matters. The people you surround yourself with will be the ones to help you succeed.

Recognizing value

It’s not just about the money all the time. Sometimes salespeople can see something that’s even better than profit. It could be forging alliances for future projects (and sales), or maybe a strategic placement.

Salespeople can see the value in things that aren’t necessarily monetary. The intrinsic value is there.

We need this in the real world because more and more people are putting a premium on the wrong things, not just about putting money as a priority.

The value of friendship is being replaced by mere connections on Facebook, the value of family is being compromised by reality shows that glorify problems as entertainment. We need to start refocusing on the things that matter.


There’s no denying it, salespeople are usually more determined than others in their goals. They have the drive, the passion, and the right attitude to get them where they need to be.

They don’t stop at hurdles, they don’t take ‘no’ for an answer (at least not at first). They want to find ways to make something work and to be able to get that ‘yes’ from a client.

We could all benefit from a strong resolve to get results. Sometimes we are easily discouraged when we don’t get what we want right away. We need to learn how to turn disappointment into something else.


The service doesn’t stop once you’ve made the sale. If you want to keep your clients happy and referring friends to you, then you need to deliver on your promises and be there when you’re needed.

Consistency is needed to earn people’s trust. If you want people to be confident about you, then you need to give them something to be confident about.

7 Ways to Get The Attention of a Big Shot

Okay, so you’re still growing your online business and there are people in your niche you’d like to reach out to. Maybe they have bigger lists, more blog readers, more exposure, more clout and so forth. And like any sane marketer, you’d love to hitch your wagon to their star, or at least make a friend in the business… So how can you do it?

One way NOT to do it goes like this:

Hi Joe Smith, you don’t know me but I love your (blog / product / website) and would really like it if you would (mention my blog / promote my product / email for me) etc.

Sincerely, New guy

If that sounds even remotely like emails you’ve sent in the past, realize you are not alone – many new marketers make the mistake of starting a correspondence with what the other person can do for them.

And what does the recipient actually hear when they read these messages? Something like, “You’ve worked hard to build your business, now drop everything and let me – a total stranger – piggyback off your success for free.”


Is it any wonder why they seldom respond?

So how do you get better-known people and influencers in your niche to pay attention to you? Here are 7 methods proven to work:

Mention and link often. Mention them in a blog post, point to a specific article they wrote and blog about it, share their stuff on social media and so forth. Then TELL them you mentioned them. “John, loved your article on ___, especially what you said about ___. I just wanted to let you know I included you in my latest blog post here ___ and sent your article link to my followers on Twitter, too.”

Make lists, round-ups, and recaps. List the 20 most influential bloggers/chefs/snipers/___. Or make a list of the 10 people you most admire and why. Or do a weekly round-up of all the best of the best in your niche for the current week. The main point, here again, is to link out to the influencers in a very real, authentic way and then let them know about it.

Build on something they’ve done. Let’s say your guru of choice wrote a great post – now you’re going to write your own post that first declares how much you appreciate their post, and secondly builds upon what they said. If they wrote about 10 ways to increase conversions, you might point to their article as being a must-read, and then add your own 10 ways for a total of 20. Or you might show how to take what they teach and ramp it up a notch or even throw it into high gear. The point is to acknowledge their work and use it as your own inspiration to create something even better. And remember to email them and let them know about your article – it’s possible they will blast it out through their social media accounts and possibly even to their list.

Repackage what they’ve done. Your favorite influencer wrote a great post on the 20 newest trends of the year? Turn their post into an infographic, video or slideshow presentation, then email them and let them know. If you do this well you are almost assured they will share this with their followers.

Quote them. They’re the expert, right? So when you’re writing a post, quote them as proof of what you’re saying or teaching. Be sure you link to them when you do. And as ever, let them know you quoted them.

Send them a thank you. For no reason, except that they rock. This could be a gift certificate, an actual card in the mail – maybe a book you picked out for them from Amazon. Attach a note that lets them know this is a thank you for all that they’ve done for you. Used in conjunction with any of the above methods, you will become unforgettable.

Offer to do a service for them. For free. No strings whatsoever, it’s simply your way of thanking them for how their posts, articles, products, etc. have helped you. If you’re good at graphic design or caricatures, create one of them or their product. If you’re good at photos, offer to let them use yours for free. If you’re good at writing emails, offer to write one promoting a product of theirs that you love, and so forth.

Everyone was at one time a complete stranger to everyone else but their own mother. Yet they were able to make connections, and so can you. Don’t let someone’s stature in your niche stop you, just know that the best approaches come from an attitude of gratitude. Be an asset rather than someone looking to get a free step up, and always have the goal of building a long term friendship first, with business coming in a distant second.

6 Steps For Maximum Motivation

By Heather Mathews

“Of course motivation is not permanent. But then, neither is bathing; but it is something you should do on a regular basis.” ― Zig Ziglar

Michael, a husband and a father of two and in his early fifties, was a logistics manager at a frozen foods company.

He made enough to provide for his family, and by all accounts, they were doing alright…

… but he knew he could do MORE.

He’d been dreaming of making it out of his job and starting his own business. And on top of that, he wanted to lose weight.

His doctor told him he was about 40 pounds overweight, and he needed to trim down. So he set out to get up earlier in the morning to make time for himself and work on his dreams.

He’d get up at 5:30 am to exercise, have a light breakfast and do some research on his business.

For the first month and a half, he stuck to his new routine. It felt empowering; Michael was motivated to get out of bed to get a jump start on his day.

What he didn’t expect, however, was that he’d run out of steam. As the weeks went on, Michael felt worn out by the grind.

And little by little, his motivation slowly drained away. Instead of bolting out of bed, he went back to hitting the snooze button to get “five more minutes.”

But it stretched out to an hour, and just like that, he went back to his old ways.

Michael didn’t know what was happening to him.

Why was he so pumped when he started out – only to be so demotivated shortly after?

So, he looked into the topic of motivation to understand what was going on. Michael realized that motivation is a finite resource.

It was up to him to find ways to sustain that drive and keep going. After that, Michael got back on the old horse and gave it another shot.

Michael managed to find a way to deal with the ebb and flow of motivation he felt throughout the week. Whenever he was running on empty, he knew how to fill his tank again.

What Really Drives You?

Motivation can be elusive for a lot of people. As much as we’d like to have that feeling on tap, it just seems to dry up every now and then.

Motivation can make a massive impact on your life. Without it, it’s way harder to accomplish your goals and make your dreams happen.

A study from a network of universities in Spain shows that the neurochemical dopamine plays a crucial role in motivation. Dopamine used to be only associated with positive emotions, but as it turns out, it also affects your desire to get things done.

What happens is that this hormone fires in the brain while anticipating the desired outcome. This, in turn, can motivate a person to make that outcome happen.

In another study, scientists found that rats were more likely to go through obstacles to get to some food if they had higher levels of dopamine.

This shows that the feeling of motivation is something that comes from inside us. However, there are also external factors to consider.

And if you can put these together, you’ll create a healthy cycle. With that, let’s a look at how you can inject more motivation into your life:

#1: Jumpstart Your Dopamine Production

Physical activity is one way you can directly influence your brain chemistry and set the stage for feeling motivated.

Exercise is a great way to trigger the release of feel-good hormones. Aside from dopamine, there’s also serotonin, adrenaline, and endorphins that can put you in a state of post-workout bliss.

Don’t underestimate the link between your overall health and mental well-being. These have a direct effect on your level of motivation, so make the time for cardio and other related activities.

But you don’t need to have an elaborate workout routine or splurge on fancy equipment and a gym membership. You can sweat it out on a budget by going on YouTube and making a playlist of basic exercises.

Taking walks is also incredibly beneficial, too. And best of all, you can spend as little as 15-30 minutes a day doing this.

As you keep up this routine, you’ll feel better about yourself and feel motivated to do more. Suddenly, you’ll find the time for longer workouts and start doing other exercises as well.

Try doing it with other activities like watching TV or listening to an inspiring podcast. Also, you can do it during your work breaks to stay energized throughout the day.

Starting with baby steps makes it less overwhelming to get into this habit. Ease yourself into it, and you’re more likely to build traction and stick to it.

#2: Get Inspired

Another way to light that fire inside you is by looking to other people who have the level of success you want. Study their process and the steps they took to get where they are today.

Chances are they have a book, video blog, podcast or some other medium where they teach other people to follow in their footsteps. Reading about their accomplishments and learning their story is an external source of motivation you can internalize.

Research from the American Psychological Association (APA) uncovered a phenomenon where you can create what they call “intrinsic rewards” by observing other people.

When you see someone enjoying what they do, that feeling is almost contagious. So in a way, these people can actually pass their motivation onto YOU.

#3: Get In The Driver’s Seat

Studies also show that the more you feel in control of a task or project, the more motivated you’ll be to see it through. On the contrary, feeling forced to do something drains your energy to get it done.

Most people don’t realize they act like their own boss and crack the whip on themselves. Not only is this approach demoralizing, but it’s also incredibly demotivating.

Instead, try this little exercise:

Imagine negotiating with yourself, like a worker would with his or her boss. Discuss the things you need to get done today or this week and figure out what you’d get out of it.

In this dialogue, start off by telling yourself, “Ok, so you need to come up with five business ideas today and choose the best one. Also, you need to do cardio for 15 minutes, either in the morning or afternoon.”

Then you’d say, “Ok, but if I do that, I get to watch an hour of Netflix or catch up on my book… whichever I feel like doing later.”

After you’ve gone back and forth and worked out the terms, you can shake on it and get to work.

By giving yourself options to choose from, you’ll feel more empowered – which, of course, boosts your motivation in the process.

#4: Get Real With Your Goals

Further research from the APA shows that you have a higher chance of getting work done (by up to 90 percent, in fact) by breaking down your big goals into smaller, specific tasks.

By quantifying your goals with a specific metric (e.g., do 30 pushups and 10 burpees in 30 minutes), it feels more concrete and doable. Once you have these mini-goals in place, you can start tackling them one by one.

Write your big goals, then make a list of related tasks under each one. Do this a day in advance (like the night before) so you can hit the ground running first thing in the morning.

Then as you chip away significant chunks from your overall goal, the more motivated you’ll feel.

Every time you accomplish one of these smaller, specific goals, you’ll be rewarded with a small dose of dopamine. This will give you the push you need to keep going until you’ve cleared all of your tasks.

#5: Visualize Your Future

While it’s crucial to get motivation from accomplishing your goals, it’s also helpful to give yourself a dopamine boost before getting started.

As such, you’ll find that it’s hugely beneficial to develop the habit of creating a vivid picture of your desired outcome. Spend about 5-10 minutes every day visualizing yourself enjoying your dream life as if it’s happening now.

Like we discussed earlier, rats are more motivated to overcome those obstacles just by anticipating the reward for doing it. In the same way, thinking about the results of your hard work will release neurochemicals that will get you pumped for the task ahead.

Think about what it would FEEL like to finally get your big goals done. Imagine the people in your life congratulating you and complimenting you on your efforts.

When you know exactly what’s waiting for you on the other side, you’ll suddenly lose all the excuses that were holding you back.

#6: Positivity In, Negativity Out

Your beliefs also have a great deal to do with being motivated. Perception is a dominant force, and it can dictate the very course of your life.

Aside from visualizing the outcome, giving yourself the right beliefs is also an effective way to design your reality.

Affirmations are an excellent way to do this. These are statements you can repeat to yourself so you can rewire your belief system.

A lot of people operate on destructive beliefs because of bad experiences from the past. As a result, they go around carrying labels like “loser,” “hopeless case” and “damaged.”

Going through life with this kind of baggage won’t just destroy your motivation…

… but undermine everything you do every step of the way.

That’s why you need to rewrite that story in your head by using powerful statements.

Here’s how to get started:

Think about the qualities you have that will help you accomplish your goals. Also, think about the things you’re grateful for.

Use these thoughts as the basis of your affirmations. These will remind you that you have what it takes to break past your limitations.

As with visualizing, pretend that it’s happening at the PRESENT moment – and not at some point in the future.

That way, you’ll feel empowered from knowing that you’re living that great truth here and NOW.

Here are some examples of affirmations you can use:

– Every day, I am getting stronger, smarter and healthier.
– I am a strong person who can deal with every obstacle and challenge that I encounter.
– My life is filled with infinite opportunities to succeed, and I make the most of them every day.
– I am surrounded by people who love and support me, and they want me to succeed.

Feel free to use affirmations or create your own. The more detailed, the better.

It’s more effective when you say these affirmations (either out loud or in your mind) right after doing your visualization exercises. You can do them right before going to bed or make it part of your morning ritual.

All of these habits have helped me plug the leaks in my “motivation tank.” If I’m feeling a bit jaded, fatigued or burnt out, I make sure I’m doing each of these steps enough so I don’t run on empty.

On top of staying motivated, however, there’s one more habit that got me out of my own funk.

You see, like Michael, there was a time where I couldn’t overcome that inertia I felt. I was successful and fulfilled on the outside, but people around me didn’t know I felt burned out and desperate.

I started to feel like an impostor… until I accidentally came across a life-changing secret.

By making a small but powerful change in my mindset, I suddenly found the power to become the most authentic version of myself.

And more importantly, I could attract every opportunity without working 80 hours a week. Just like that, all sorts of blessings flowed into my life effortlessly.

10.5 Ways to Make Your Blogging EASIER

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life-changing blog post that makes people catch fire reading it.

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You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000-word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by someone else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post, and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear at the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

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