If you write a quality email newsletter then you know that it takes a lot of works to produce. So isn’t it extremely frustrating when you look at your stats and see that only a small percentage of your subscribers even cared to open your newsletter and read it?
Here are 3 reasons why newsletters don’t get read, and the corresponding tips for making your email newsletter eye candy that your readers can’t wait to devour…
1. Too many product pitches. If your newsletter only pitches products, your readers will get tired of always being promoted to. Instead, give them some great content that is helpful; information that they can USE and benefit from without having to purchase anything.
This way they’ll become accustomed to opening your newsletters for the great content, and when you do pitch a product, they are more likely to read it and respond.
2. Your content is boring. Whoa, that one hurt, didn’t it? No one likes to think they’re boring – yet we might be and not even realize it.
The solution? Tell stories. Nothing captures attention as stories do. I once had a teacher in school who tried for weeks to pound dates and names into our heads. It was his first year teaching, and he just couldn’t figure out why we were doing so poorly on the tests. Finally, he started telling history in story form, many of the student’s grades shot up overnight.
See what I mean?
3. Your newsletter is hit and miss. This week you send it out on Monday and next week you send it on Wednesday. Then you miss two weeks, and finally, you send it out on Friday.
Let’s face it – people get used to routines. Their favorite show is on Thursday night at 8:00 pm and they know it. Their newspaper arrives every morning at 6:00 am and that’s when they expect it. Their paycheck arrives every other Friday at 3:00 pm, and that’s when they look for it. And your newsletter should be no different. Pick a schedule and then stick to it, no matter what.